Family Car Wash Business

Business Plan

Introduction

Background of the Family Business Plan

            Most of people don’t have a lot time to wash their vehicle because of  their busyness or
their daily activity also because of pandemic that already started it makes a lot of people need
to do self-quarantine and also because of the government regulation called the Enforcement of
Community Activity Restrictions (PPKM) for almost all of the people in Indonesia that which
requires them to stay at home and do social distancing. With the automatic Car Wash,
customers can wash their cars without having to get out of the car and communicate directly
with other people. Automatic Car Wash only takes 10-25 minutes depending on the manpower
and only needs to cost around IDR 35,000 to IDR 150,000 depending on the service chosen by
the customer. Not only that, Automatic Car Wash is also very useful for workers who are busy
with their work and also don't have a lot of time to clean their cars in between their daily
activities (during weekdays). For example, busy workers can stop at the carwash after work so
that once they get home they don't have to spend much energy for washing their car and they
can use their time to rest or be able to gather or spend their time with family at home.

Family Company Description

Family is a business engaged in automatic car washing that provides services to clean
vehicles automatically without the driver getting out of the vehicle and also provides steam
vehicle washing (car washing up to the bottom of the car). Family also provides various types of
services and adjusts the wishes of the customers at affordable prices. Besides being good for
Work From Home activities recommended by the government, it is also good for the new
normal era.

 
Family Vision and Mission 

Vision:

-        Become the biggest car wash in Semarang

Mission: 

 Create job opportunities for the community or society.

 Become the best company in the car wash sector that can satisfy customers, best, and fast

 Improve the quality of car washes with various services offered and at affordable prices

Family Service

In Family Service we have a lot of type of carwash for the customers, which is:

Automatic Outdoor Car Wash (Rp 35.000)

For workers or busy people, this is perfect because it only takes about 10-15 minutes to
complete. The driver or passenger does not need to get out of the car.

Automatic Outdoor Car Wash + Inside (Rp 45.000)

The driver and passengers do not need to get out of the car. The price is a little more
expensive because it employs about 3-5 people to clean the inside of the car such as
glass, and doors so that it is fast and doesn't take much time. It takes about 15-25
minutes.

Steam Car Wash + Inside (Rp 50.000)

 This service is intended for people who are not too busy with their work and want to
wash their car and clean under the car. Drivers and passengers are required to get off
because they use hydraulic tools to raise the car so they can clean under the car until it
is clean. IT takes about 1 hour.

Steam Car Wash + Vacuum Inside (Rp 80.000)

Drivers and passengers are required to get off because they use hydraulic tools to raise
the car so they can clean under the car until it is clean. And use a vacuum cleaner to
clean the inside of the car to under the seats and the car carpet. This takes about 1
hour.

Automatic Car Wash + Full Body Wax  (Rp 90.000)

Car wash using automatic tools and after washing the car the workers at the car wash
will use tools and materials to polish the car so that the car looks like new. It takes about
1 hour 15 minutes.

Steam Car Wash(outside and inside) + Full Body Wax (Rp 110.000)

After washing the car to the bottom of the car, the workers will immediately provide
liquid to polish the car until the car looks like new. it takes about 1 hour 45 minutes.

Steam Car Wash + Vacuum + Full Body Wax (Rp 150.000)

After washing the car down to the bottom of the car, then cleaning the inside of the car
using a vacuum cleaner after that using car fluid for the outer body so that it looks shiny
and like a new car.
Family Carwash Facilities

Family provides some facilities for their customer in the carwash, including:

 Wastafel + soap
 Rest room (Male and Female)
 Free drink (such as: mineral water, tea, and coffee)
 Dispenser
 Free snack for the customer
 Hand Sanitizer
 Canteen that can be delivered to customer and also to the car.
 Payment Facilities (such as: Cash or Non-Cash such as Debit and Credit Card, payment
application such as OVO, Dana, Gopay, T-Cash, etc
 Waiting room (include: AC, Tv, Wi-fi, Computer, newspaper and magazine.)
 Sofa
 Prayer Room (include: Prayer mats, prayer cloths, sarongs, and glass)

Family Market Condition 

There are many car wash businesses in Semarang. However, in some areas in the
Semarang area, they rarely use automated tools and are usually expensive and take a long time.
And by thinking about other aspects such as the government's imposition of restrictions on
community activities during this pandemic and also the busyness of most people on weekdays,
surely people need a car wash that only takes less than 1 hour. With an automatic car wash,
people who doesn’t have a lot of time (such as workers) can wash their cars without wait for
more than 30 minutes to wash their cars, implementing health protocol such as social
distancing according to government regulations while they want to clean and wash their car so
they can feel  satisfied when their cars are clean. Not only that, customers can choose other
services such as full body wax so the car can look more shiny and clean like a new car at an
affordable price and can compete with other car.

Family Competitive Advantage

The priority of Family Car Wash is to provide many car wash services, provide fast car
wash services, and provide facilities according to health protocols. Such as providing facilities
that can deliver food to the car so you don't have to get out of the car and don't cause a hustle
of people in the canteen. Not only that, the waiting room will also be cleaned with disinfectant
every time there is a change of visitors and create a minimum barrier of 2 m so that health
protocols are still maintained. The waiting room is also provided with Sofa, AC, TV, computers,
Wi-fi, magazines, and newspapers so that visitors can feel comfortable and get entertainment
while waiting for their cars to be washed. Small rooms that are always cleaned and kept clean
so that customers feel comfortable when they want to go to the toilet. The prayer room is
equipped with prayer mats, prayer cloths, sarongs, and glass,

Family Aspect of Business Strategy

The aspect of business strategy (1S+3P) are:

Service Strategy

The Family Car Wash service strategy is to provide a comfortable place for customers so
they don't feel bored while waiting for their car to be washed. Family Car Wash also
provides Hand Sanitizer and matters related to health protocols. In addition, Family Car
Wash also provides a place to eat, a variety of free snacks and drinks, to other
entertainment so that they are comfortable while waiting. In addition, the location is
strategic and spacious so that it is easy for everyone to come.
Pricing Strategy
Family Car Wash pricing strategy is by set a low price to the upper middle class but still
affordable by the community. And for maintenance costs are also quite expensive so
that each service is different. 

Promotion Strategy

Family Car Wash uses several promotional strategies but focuses more on promotional
strategies using social media. In today's era, many people use social media in their daily
life so that it can attract the attention of potential customers. But we will also carry out
promotions through pamphlets and newspapers so that we can attract more potential
customers.

Place Strategy

For the place strategy, Family Car Wash requires a large field because it opens a steam
washing service that uses hydraulic tools and uses automatic machines. But automatic
machines can't just dry the car so it requires labor to wipe the car body, so it requires a
wide and wide place. In addition, it requires a lot of water and water reservoirs, so it is
most likely in areas close to the sea, for example in the Tanah Mas area of Semarang.