BUSINESS PLAN OF 3iMU SDN.BHD.

1. Company Name: 3iMU Sdn.Bhd.

2. Mission: Sell and supply delicious cheese tarts and cookies at reasonable prices.
3. Vision: Becoming the number one of supplier and seller of cheese tarts and cookies in UKM.
4. Premise Address: GEOBAKERS HOUSE, Dewan Anuwar Mahmud, Faculty of Science and
Technology, Universiti Kebangsaan Malaysia, 43600 Bangi, Selangor.
5. Telephone Number: +603 8921 5555
6. Fax Number: +603 8921 4097
7. E-mail: customer@geobakershouse.com.my
8. Organizational Chart:

Chief Executive
Officer
MUHAMMAD KHAIRUL
IZZAT BIN HARIDAN

Chief Financial Chief Technology Chief Operation Chief Marketing

Officer Officer Officer Officer
MOHAMAD ARIF IRFAN AFIF IZZUDDIN BIN MUHAMMAD MUSTAQIM UMAR ABDUL AZIZ BIN
BINMOHAMAD NAZER ZURAIDI BIN MOHD SHAFIE JAIDI

9. Operation Experience: Geobakers House has been operating in UKM since 2016.
10. Logo:

11. Tagline: Pin it!

12. Products:

Schist Tart Quartz Chip Cookies

 RM 3.00/pcs
Schist tart is a dessert made of creamy and
velvety cheese filling that is nestled on a flaky
cream cheese pie crust. It is freshly baked
daily in-store. Every single bake cheese tart is
crafted with our passion and the finest
ingredients, in pursue of perfection. The name
of Schist comes from a type of metamorphic
rocks called schist rock.
13. SWOT Analysis
Strength
Loyal customers
Hardworking employees
Unique brand
Original products
Low prices
Opportunities
Lack of competition
Demand for the offerings
Market growth for more new menu
Improvement of app for delivery
14. Marketing plan and strategy
Online Advertising
 Using Twitter and Facebook to share
promotion, specials, content, news,
and more (use a #pinit! #geobakers)
 Posting photos of anything related to
our brand on Instagram
 Engaging users on social media by
tagging on Facebook and Twitter
 Creating informative and entertaining
videos on YouTube to drive website
traffic
 Using paid review from influencers
Mobile Marketing
RM 3.00/packet
Full of sweet chocolate flavors, exactly how a
chocolate chip cookie should taste. Thick and
chock full of gooey chocolate with slightly
crisp edges. The name of Quartz comes from
one of a lot of minerals in rocks.
Weakness
Low profits
Modest advertising budget
Single location or premise only
Do not have special app for delivery
(Whatsapp only)
Threat
New competitor with lower prices
Market decline
High unemployment rates
Negative rumors
Email Marketing
 Using regular newsletters using email
for subscribers to inform the latest
news about both products or more
Web Strategy
 Using food delivery app like Panda,
honestbee, DeliverEat and Grab Food
 Hire website consultant
 Advertising promotion through
website
 Put contact details to approach
customers