Maya Raslan 

                                                                                                                      27/12/2020 
                                                            Outline for Immerse Essay  
Management: 
What Makes A Business Successful? 
Introduction 
                  1) Attention material: 
                   A)  Describe A Successful Business: 
                     - One that is respected by all and is recognized as competition to other businesses. 
                     - One that people would be proud to work at/with since they experience fair work. 
                 B)  The Significance of People in A Business, and why I think that it all starts with the people: 
                     - Decent people to work with = decent experience as the CEO and that feeling of decency
reciprocates to the customers of the economic product being sold. 
                     -  I have witnessed my father’s experience with good people who have good intentions to be
much more successful than with those who seem lazy and just playing along for their own gain. 
                      2) Orienting Material: 
                          _ How businesses have resorted to the online market these days strategizing to
keep their doors open in these difficult times 
                            - The average sales cycle has increased 22% over the past 5 years due to more
decision makers being involved in the buying process according to suzanne russo 

                            Body:

The thought that starts the business :

- A business must have a new standout idea that is intuitive , therefore leading to the success of the
business . Moreover, all the future desicisions of the business build up upon the initial idea.

Management:

- After choosing the correct concept of your business , one must have a good management.

- Good management in a business creates a balance between quality , service , finance , prices ,
marketing

- Quality leads to a good reputation , since people are getting their money’s worth. Moreover, good quality leads
to reliability. A person with good management skills must be able to identify the good from the bad and must
be able to work with his group to identify the good and bad.

- Service , specifically customer service. Good customer service intrigues its current customers who visit the
company, making them more eager to buy the products. Managers must be able to hire good people to offer
this service and train them to reach their full potential.

- Finance / pricing is a vital part of the business. It is the balance ! Fair prices leads to more satisfied customers
and potentially, more of a reputation . Prices that are too cheap can make customers happy, but that can lead to
the downfall of the business’ income. Prices that are far too expensive leads to customer’s resorting to the
 competitors since they probably have cheaper prices , causing to a very minimal amount of customers. For this
reason, companies must have good management over the prices

- Marketing is probably one of the most strategic plots that a business can produce. Marketing allows the
customer to get engaged in the product being sold, therefore persuading them to purchase , or at least visit the
company . The manager of a company must be able to produce adverts that are convicing enough to persuade
consumers to chose his or her company over the competition