1. Choose two companies, preferably in different industries.

Samsung Electronics(Electronics Industry), Walmart (Retail Industry)

Research the companies’ Web sites and find examples of goals that they have stated.

Samsung Electronics - (i) Increase the synergy effect of the whole management system through human
resources and technologies. (ii) Create the products and services that give customers the best satisfaction.
Retain the 1st position in the world in the same line of business. (iii) Create the products and services that
give customers the best satisfaction. Retain the 1st position in the world in the same line of business.

Walmart - (i) Increasing Economic Opportunity in Retail and Retail Supply Chains (ii) Enhancing the
Sustainability of Operations and Value Chains (iii) Strengthening Local Communities
 2. Pick five companies from the latest version of Fortune’s “Most Admired Companies” list. Research
these companies and identify, for each, its (a) mission statement, (b) strategic goals, and (c) strategies
being used. Present it in a table.

Company Mission Statement Strategic Goals Strategies

Name

Apple i. Differentiation
Apple designs Macs, the best personal Obtain stellar products and services ii. Integration
computers in the world, along with OS X, within tight timeframes, at a cost iii. Branding
iLife, iWork and professional software. that represents the best possible iv. Strategic
Apple leads the digital music revolution value to our customers and Outsourcing
with its iPods and iTunes online store. shareholders. v. Pricing
Apple has reinvented the mobile phone vi. Intensive Growth
with its revolutionary iPhone and App vii. Retailing
store, and is defining the future of mobile viii. Blue Ocean
media and computing devices with iPad. ix. Cooperative
Starbucks i. Integration
To inspire and nurture the human spirit – Make as much profit as possible, as ii. Branding
one person, one cup and one neighborhood they try to increase themselves as a iii. Strategic
at a time. better brand than their rivals. Outsourcing
iv. Pricing
v. Intensive Growth
FedEx FedEx Corporation will produce superior • Economics & Access: i. Distribution
financial returns for its shareowners by increase global commerce ii. Branding
providing high value-added logistics, sustainably for communities and iii. Competitive
transportation and related business shareholders Analysis
services through focused operating • Environment & Efficiency: iv. Market Analysis
companies. Customer requirements will be create more efficient networks v. Customer
met in the highest quality manner while minimizing our footprint Analysis
appropriate to each market segment • Community & Disaster Relief:
served. FedEx will strive to develop leverage our infrastructure and our
mutually rewarding relationships with its people to help communities
team members, partners and suppliers. worldwide
Safety will be the first consideration in all • People & Workplace:
operations. Corporate activities will be foster a culture dedicated to making
conducted to the highest ethical and every FedEx experience outstanding
professional standards.
JPMorgan i. Promotion
Chase To be the best financial services company ii. Branding
in the world. iii. Social Media
iv. Product
v. Pricing
vi. Distribution
Microsoft  Provide a structure through which i. Branding
To empower every person and every management and the Board set ii. Advertising
organization on the planet to achieve objectives and monitor iii. Network
more. performance. Marketing
 Strengthen and safeguard our iv. Customer
culture of business integrity and Targeting
responsible business practices.
Encourage the efficient use of
resources, and to require
accountability for stewardship of
those resources.
3. Explore the innovations or business ideas of others. Visit www.springwise.com, a website that
discovers and shares innovative ideas from around the world and www.socialbusiness.org, a website that
shares ideas and businesses that are creating positive social change. Present one Idea or innovation you
liked the most and Add your thoughts and reflections on what you learnt.

Ultra-Affordable Printed Houses

The homes were designed by Yves Behar’s Fuseproject and will be available for significantly less
than traditional homes. Beyond rapidly creating a low-cost housing community in Latin America, New
Story has tremendous potential to support other areas of the world.

Homes such as these will save both time and finance for people around the world, as they become
more popular the ecosystem will eventually benefit as well, as less trees will be cut down.