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A B C D E F G H

1 Madison pricing problem in a US market Range names used:


2 Price_Pounds =Model!$B$13
3 Unit cost (£) 75 Profit_Dollars =Model!$B$15
4 Exchange rate ($/£) 1.22 UnitCost_Pounds =Model!$B$6
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6 Equivalent unit cost in $ 91.500
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8 Parameters of demand function in US market
9 Constant Elasticity
10 27556760 -2.4
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12 Pricing model (finding the right price in $ to maximize profit in £)
13 Price ($) 156.86
14 Demand (in US) 148.26
15 Profit (£) 7942.39

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