By successfully manipulating others, you can alter their behavior, their
views and possible even their goals to help further your own interests. It’s as simple as that. Effective manipulation, however, is about improving your rate of success. It might be that everyone is manipulating the boss, to some degree, in order to get that promotion – but only one candidate is going to get the job. Working hard is a good place to start, and working effectively is even better. However, leaving it to merit alone might not get you through. How can you make it so that your boss wants to promote you, rather than anyone else? Understanding that will give you the edge. Likewise, it’s one thing to tell your crush you like them, but another to be the object of their desire. Effective manipulation is about cultivating a situation where your success is the most likely (or ideally the inevitable) result.