Cyber-Café Business Plan Template



Table of Content

Are you planning to open an internet café ?

Executive Summary

2.1 The Business

2.2 Objectives

2.3 Keys to Success

2.4 Risks

2.5 Company Targets and Forecasts

Company Summary

3.1 Who is the Owner?

3.2 Why did he start his business?

3.3 How the business will be started

Services for Customers

Marketing Analysis of Cyber Café Business

5.1 Target Market Segment

5.1.1 University Students

5.1.2 Office Workers

5.1.3 Teenagers

5.1.4 Seniors

5.2 Pricing of Packages

5.3 Business Target of the Company

Strategy
6.1 Sales Strategy Pyramid

6.1.1 Attract Power Internet Users

6.1.2 Offer a Social Hub

6.1.3 Entice Novice Internet Users

6.2 SWOT ANALYSIS

6.2.1 Strengths

6.2.2 Weaknesses

6.2.3 Opportunities

6.2.4 Threats

6.2.5 Competitors

6.2.6 Sales Forecast

6.2.8 Milestones

Personnel Plan
Financial Plan

8.1 Important Assumptions

8.2 Brake-Even Analysis

8.3 Projected Profit and Loss

8.4 Projected Cash Flow

8.5 Projected Balance Sheet

8.6 Business Ratios

Executive Summary

The Cyber Café Business

2.1 The Business

YellowNet Cyber Café will be located on Street X in downtown Manhattan which is an busy area with a
lot of activity. The neighborhood was selected because it is the heart of business, leisure and
entertainment activities. With a number of world famous landmarks within the vicinity, it is the perfect
place to open internet café business. The café is situated within one of the world’s busiest Central
Business Districts. The internet café will be situated in close proximity to world renowned landmarks
such as The Metropolitan Museum of Art, Central Park, Empire State Building and One World
Observatory among others. The location was selected to serve city dwellers as well as visitors and
tourists.

YellowNet will be run by Michael Thicke and his wife. Michael has extensive experience working for
various Internet Service Provider companies while his wife has worked with various business
management consultancy firms. With experience in the internet service provision and business
consultancy, the couple is well versed with intricate details of how to open an internet café and
successfully run it. Michael knows too well he has to be innovative and think outside the box to offer a
unique and exemplary service that meets the demands of his customers. Michael will be in charge of the
day-to-day running of the cyber café business. He has studied other similar business models to craft a
winning strategy for starting an internet café.



2.2 Objectives

YellowNet Cyber Café has set up its objectives it intends to achieve the following in the first three years
of operation. The objectives have been summarized as follows:

Creation of a cozy, unique and quiet environment different from other competitors where customers
can comfortably enjoy services.

Make the community aware on what services the cyber café offers.

Ensure the environment is conducive and can accommodate people with diverse beliefs, cultures and
backgrounds.

Provide great coffee and sumptuous bakery items at affordable prices.

2.3 Keys to Success

YellowNet Cyber Café has set up its objectives it intends to achieve the following in the first three years
of operation. The objectives have been summarized as follows:

Creation of a cozy, unique and quiet environment different from other competitors where customers
can comfortably enjoy services.

Make the community aware on what services the cyber café offers.

Ensure the environment is conducive and can accommodate people with diverse beliefs, cultures and
backgrounds.

Provide great coffee and sumptuous bakery items at affordable prices.

2.4 Risks

The following risks have been identified with starting YellowNet:

Is YellowNet in Manhattan providing services which are in demand?

Will internet craze continue to become popular in order to support the café’s growth?

Will customers be willing to part with their money for YellowNet’s services?

Will the cost of home internet drop so significantly that YellowNet will no longer find customers
interested in Internet café services?
Will access of internet via mobile platforms become so popular that customers will prefer to instead use
their mobile gadgets to access the internet?

2.5 Company Targets and Forecasts

Michael’s target is to become the best internet café in New York and be a trendsetter by providing a
unique, highly-customized and professional service. Michael has forecasted a 15% market share and
calculated an average gross and net profit margin expected in the next three years. He strongly believes
in his business model which will gradually begin with lower net margins, but pick up to bring in a good
net profit margin in the second and third year.

Company Summary

3.1 Who is the Owner?

YellowNet is owned and operated by Michael Thicke.

 He has vast experience in the internet service provision industry spanning a total of 12 years.

Throughout his life, Michael has worked for various internet service providers, and therefore thoroughly
understands how the industry works.

Michael is a graduated with a degree in Information Technology from Pace University in New York, He
also holds an MBA from Columbia Business School.

Working in the technology division, Michael was instrumental in the SME technical support division.
During the course of his career, he helped several local small businesses successfully set up their
internet infrastructure.

He rose through the ranks and served as an IT Manager in the various companies that he worked for.

3.2 Why did he start his business?

Having been in the industry for long, Mike knew how to start a internet café.

Despite increase in domestic internet use, he knew there was still a demand for cyber cafes especially in
densely populated areas of the city.

He had seen how other cyber cafes operated and seen the loopholes he could exploit to offer a unique
and customized service.

There was need to offer a great internet facility where residents, visitors and tourists could access high-
speed internet services in NYC City.

Online gaming inspired Michael to think about starting a gaming café where he could provide a cozy
environment for customers looking to have fun online.

3.3 How the business will be started

The total startup cost for YellowNet will be drawn for Mike’s personal savings which he has accumulated
during his career life. However, there is a funding shortfall which will be covered by a loan.

The proposed site for the business will be on 3rd avenue Manhattan and will be leased for an initial
period of 2 years from June 2018 with an option to extend. Reasons for choosing 3 rd avenue include;
Proximity to a large downtown business community

Close to major tourist attractions frequented by many tourists

Availability of sufficient parking

Reasonable rent rates compared to other areas of the city

Premises is strategically located and highly visible

Even though Michael has been in the internet service provision industry, he plans to hire five additional
staff to help in running the internet café.



 START UP REQUIREMENTS Legal$500Stationery etc.

$250Brochures$250Consultants$1,200Insurance$700Rent$8002 Group Commercial expresso
machine$7,000Bean grinder$150Computer systems(x9),software,printer,scanner$18,450Popcorn
machine$200Fixtures/Remodel9decor,counters,stools,chairs)$11,850Communication Lines$500TOTAL
START-UP EXPENSES$41,850Start-up AssetsCash Required$12,000Start-up Inventory$1,200Other
Current Assets$0Long-term Assets$0TOTAL ASSETS$13,200Total Requirements$55,050

Services for Customers

YellowNet will be a professionally managed and equipped with the latest cutting edge technologies to
meet the demands of clients. In a bid to stand out as a unique and modern establishment, the business
intends to go an extra mile and cultivate strong relationships with its customers. The intention of
offering a wide variety of services under one roof is to offer clients the best value for money, and at the
same time make profits in accordance to the law,

The quality of service is expected to be exemplary right from accessing the internet to general customer
service etiquette. The target is to ensure customers enjoy themselves while at the facility and look
forward to coming back again.

Products and services to be offered at YellowNet include:

Offer fast and secure internet browsing services

Help clients access reliable and affordable international internet calls

Avail the required hardware and software to facilitate video teleconference services

Provision of document printing and scanning services

Offer highly sophisticated infrastructure for computer gaming

Sale of call cards and internet bundles from various service providers

Offer caffeine, snacks and various types of soft drinks