PIXAR

Nadiatul Qalbi Amalia Rizqi

PIXAR
Pixar Animation Studios, or simply Pixar,
is an American computer animation
studio based in Emeryville, California.

JOHN LASSETER PETE DOCTER

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Timeline

2006 2017
• PIXAR was acquired by Disney in • John Lassester left PIXAR after
2006 for $7.4 million. sexual assault issues and replaced
• Bob Iger as the CEO of Disney by Pete Docter
and Steve Jobs as head of
computer chief executive.
2018

• Incredibles 2 nominated as Best

Animated Film in Academy
Awards

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 CREATIVITY
COMPONENT

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Creative Component in PIXAR
Pixar has continued to develop computer
animation that has allowed for more lifelike
backgrounds, texture, and movement than ever
before
The crowds of ants in A Bug’s Life not be a single
mass of lookalike faces. To solve the problem,
computer expert William T. Reeves developed
software that randomly applied physical and
emotional characteristics to each ant
TECHNOLOGY
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Edwin Catmull responsible for insuring the
firm’s tech achievements to pump up the
creativity efforts.
In the pursuit of his vision, he transform office
cubicles into tiki huts, circus tents, and cardboard
castles. He also create a group called “The PIXAR
Braintrust”, consist of directors and employees,
meets on regular basis to assess each movie that
PIXAR is developing and offer their ideas to
improvement.
CREATIVITY
5
Creative Component in PIXAR

Pixar has continued to develop computer

animation that has allowed for more lifelike Not only turning office area into circus tent and
backgrounds, texture, and movement than ever creating group, Catmull also build creative
before innovation by sending employees to Pixar
University four hours a week, every week, to
The crowds of ants in A Bug’s Life not be a single further their education at Pixar University.
mass of lookalike faces. To solve the problem,
computer expert William T. Reeves developed
software that randomly applied physical and
emotional characteristics to each ant

TECHNOLOGY CREATIVITY

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 PIXAR is able to balance out
the importance to have
sophisticate software to
COMPETITIVE support the quality of their
products and increase the
ADVANTAGE quality of its employee by
sending them to Pixar
University to improve their
skills.

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Downside of the
system
PIXAR
Downside of the system
The previous Chief creative officer really
took his time to develop a story.
Working on from the scratch until the
details can take him for 2 years.
Through this working system, PIXAR has
had difficulty in stepping up its pace of
production since it takes considerable
time to develop each of the story and
ended up making 1 movie per year.
PIXAR can’t move on to the next project
if the previous one still unfinished.

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Downside of the system
Not to mention the number of
employees that needed in every project
and reliable for the project.

The level of work burden bear by the

employee it’s also high and there’s a
procedure where the employees need
to get permission from the supervisor if
they want to work more than 50 hors per
week.
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ANALYSIS OF
THE CASE
PIXAR
ANALYSIS OF PIXAR
The possibility of being
replaced by the
The Streght of PIXAR
competitor is also high,
lays in its employees and
knowing that there were
software
several players in the
market within similar lvl

PIXAR has huge base of

loyal and high value
customers, it’s easy to
retain the ciewers as
long as the quality of the
film consistent

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 Thank you

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