Del Rosario, Cyrus B.

3-A2

1. Research on how to develop a mission statement.

- Start your mission statement with the good you do. Use your market-defining
story to suss out whatever it is that makes your business special for your
target customer. Don’t undervalue your business: You don’t have to cure
cancer or stop global climate change to be doing good. A mission statement
is a short statement of why an organization exists, what its overall goal is,
identifying the goal of its operations: what kind of product or service it
provides, its primary customers or market, and its geographical region of
operation. It may include a short statement of such fundamental matters as
the organization's values or philosophies, a business's main competitive
advantages, or a desired future state—the "vision".

2. Research on how to develop a vision statement.

- A vision statement is an inspirational statement of an idealistic emotional

future of a company or group. Vision describes the basic human emotion that
a founder intends to be experienced by the people the organization interacts
with, it grounds the group so it can actualize some existential impact on the
world.