Strengths and weaknesses of Competitors:

The new revolution of technology created demands for online websites but at that
time Audio Advice was operating with two physical outlets only, the portion of
their revenue was captured by other low priced online retailers, customers visited
outlets to watch and hear products only and placed orders from other low priced
online retailers. Moreover other big competitors were also doing online sales with
the help of other online businesses. The competitors were highly able to develop
the brand name and customer loyalty like Audio Advice.