Advertising & Brand Management – 505

TYBBA Sem 5
Multiple Choice Questions Chapter 1 & 2

Dr. Ashwinkumar A. Santoki

Vanita Vishram Women’s College of Commerce, Surat.

Advertisement is __________. Answer

1 A Personal Communication C Non-personal Communication C
B It is unpaid form D None of these
Which one of the feature is not of advertising? Answer
2 A Systematic and Creative C Non-personal Communication D
B Paid & Controlled D All are features of advertising
Which are not the active participants in advertising? Answer
3 A Audience C Media D
B Government Authorities D All of them
Which is the leading Indian advertising agency? Answer
4 A JWT C JWF A
B JWD D JWS
Audiences are also called as _____________. Answer
5 A Reader C Viewers D
B Listeners D All of them
Communication channel through which ads are transmitted to an audience is called? Answer
6 A Production firms C Advertising platforms B
B Advertising media D None of these
An advertising agency is _________. Answer
7 A First Party C Second Party B
B Third Party D None of them
India’s Widest 4G Network – is a tagline of? Answer
8 A Vodafone C Airtel C
B Jio D Idea
Which is not the function of advertising? Answer
9 A Develop brand image C Persuasion D
B Create awareness D All of them
BIBA’s “Change is beautiful” ad emphasizes on _______________. Answer
10 A Anti-dowry C Girl Child Education A
B Health D None of them
Who is the major competitor of Pepsi? Answer
11 A Big Cola C Coke C
B Thumbs up D Sosiyo
Classification of Advertising based on advertisers is _________. Answer
12 A Size of budget C Both C
B Nature of organisation D None of them
Classification of Advertising based on area is _________. Answer
13 A Local advertising C National advertising D
B Regional advertising D All of them
Classification of Advertising based on Audience is _________. Answer
14 A Consumer Advertising C Press Media A
B Regional advertising D Internet Media
Consumer Contest is an example of _________. Answer
15 A Advertisement C Publicity B
B Sales Promotion D Direct Marketing
___________ is a non-paid form of promotion Answer
16 A Advertisement C Publicity C
B Sales Promotion D Direct Marketing
POP is an abbreviation of Answer
17 A Purchase of Product C Point of Purchase C
B Property of Product D Priority of Purchase
What is one of the primary goals of reminder advertising Answer
A maintain customer relationships C build brand preference A
18
B correct false impressions D inform the market of a price
change
 Advertisement is a mass communication. It addresses to masses and it’s a form of ___ Answer
communication.
19
A Personal C Direct B
B Non-personal D Indirect
Which of these contain no illustrations or logos? Answer
20 A TV C Classified Advertisement C
B Magazine D Cinema
Which of the following is the most popular print media available to advertiser? Answer
21 A Magazine C Newspaper C
B Pamphlet D Emails
Which medium of advertisement has low involvement? Answer
22 A Magazine C Newspaper D
B Pamphlet D Television
Point of Purchase Ads are also known as Answer
23 A In-store advertising C Green Advertising A
B Built –in advertising D Stock Advertising
Taazgi ka Dhamaka – is tagline of which brand Answer
24 A Colgate C Close-up A
B Dabur Red D Pepsodent

In Peripheral Route, ability & motivation to process a message is _________. Answer

25 A High C Moderate B
B Low D None of these
___________ elaboration means the receiver engages in careful consideration, Answer
thinking, and evaluation of the information or arguments contained in the message
26
A High C Moderate A
B Low D None of these
___________elaboration occurs when the receiver does not engage in active information Answer
processing or thinking but rather makes inferences about the position being advocated in
27 the message on the basis of simple positive or negative cues.
A High C Moderate B
B Low D None of these
Which are the Source Attributes? Answer
28 A Credibility C Power D
B Attractiveness D All of them
Which are the factors of Source Attractiveness? Answer
29 A Similarity C Likeability D
B Familiarity D All of them
A one-sided message mentions only __________ attributes or benefits. Answer
30 A Positive C Positive & Negative A
B Negative D Positive or Negative
_________ appeal may stress danger or threats. Answer
31 A Comparative C Humour B
B Fear D Emotional
Which is not self-paced media? Answer
32 A Radio C Internet A
B Magazines D Newspaper
In Peripheral Route, ability & motivation to process a message is _________. Answer
33 A High C Moderate B
B Low D None of these
___________ elaboration means the receiver engages in careful consideration, Answer
thinking, and evaluation of the information or arguments contained in the message
34
A High C Moderate A
B Low D None of these
___________elaboration occurs when the receiver does not engage in active information Answer
processing or thinking but rather makes inferences about the position being advocated in
35 the message on the basis of simple positive or negative cues.
A High C Moderate B
B Low D None of these
Which are the Source Attributes? Answer
36 A Credibility C Power D
B Attractiveness D All of them
37 Which are the factors of Source Attractiveness? Answer
 A Similarity C Likeability D
B Familiarity D All of them
A one-sided message mentions only __________ attributes or benefits. Answer
38 A Positive C Positive & Negative A
B Negative D Positive or Negative
_________ appeal may stress danger or threats. Answer
39 A Comparative C Humour B
B Fear D Emotional
Which is not self-paced media? Answer
40 A Radio C Internet A
B Magazines D Newspaper