Download as pdf or txt
Download as pdf or txt
You are on page 1of 1

Monster Beverage

Corporation
Monster Beverage Corporation is a holding company and conducts no operating business
except through its consolidated subsidiaries. The Company’s subsidiaries develop and market
energy drinks, including Monster Energy® energy drinks, Monster Energy Ultra® energy drinks,
Monster MAXX® maximum strength energy drinks, Java Monster® and so on..

Mission of MBC
The mission of Monster Beverage Corp. is “to
satisfy consumers' needs for superior quality
and great tasting, healthy, natural and
functional beverages. Our beverages will be
positioned as an upscale brand and will often
be marketed at a premium for competitive
mainstream products.”

PROMOTION PLAN
Monster energy drink established the
plan to promote their products in
several ways such as social commercial
advertising on roadside, shop’s
refrigerator and back of vocal concert
tickets

RED BULL 4P'S


PRODUCT PRICE PLACE PROMOTION
ENERGY premium PETROL AMBASSADOR

DRINK pricing KIOSKS EVENT


strategy CONVENIEN SPONSORS
SUGAR
CE STORES
FREE Competiti CELEBRITIES
SUPERMARK
COLA on-based ETS
ENERGY pricing HOTELS
SHOT CLUBS

You might also like