MARKETING STRATEGY FOR FOOD BUSINESS

INTRODUCTION

Marketing plan is a comprehensive document or blueprint that outlines a business adverti
sing and marketing efforts for the coming year. It describes business activities involved in accom
plishing specific marketing objectives within a set time frame. A marketing plan also includes a 
description of the current marketing position of a business, a discussion of the target market and 
a description of the marketing mix that a business will use to achieve their marketing goals. A m
arketing plan has a formal structure, but can be used as a formal or informal document which ma
kes it very flexible. It contains some historical data, future predictions, and methods or strategies 
to achieve the marketing objectives. Marketing plans start with the identification of customer nee
ds through a market research and how the business can satisfy these needs while generating an ac
ceptable return. This includes processes such as market situation analysis, action programs, budg
ets, sales forecasts, strategies and projected financial statements. A marketing plan can also be de
scribed as a technique that helps a business to decide on the best use of its resources to achieve c
orporate objectives. It can also contain a full analysis of the strengths and weaknesses of a compa
ny, its organization and its products.The marketing plan shows the step or actions that will be util
ized in orderto achieve the plan goals. For example, a marketing plan may include a strategy to i
ncrease the business's market share by fifteen percent. The marketing plan would then outline the 
objectives that need to be achieved in order to reach the fifteen percent increase in the business 
market share. The marketing plan can be used to describe the methodsof applying a company's m
arketing resources to fulfill marketing objectives. Marketing planning segments the markets, iden
tifies the market position, forecast the market size, and plans a viable market

Shared within each market segment. Marketing planning can also be usedto prepare a detailed ca
se for introducing a new product, revamping current marketing strategies for an existing product 
or put together a company marketing plan to be included in the company corporate or Business 
Plan.
2. Short and Long-Term Projections

Milestones Start Date End Date Budget Who is How to

responsible? evaluate?

Advertising Brochure and Cookie 20,000 Boss, CEO, the Sales revenue
group line & Monster owner will be
the Cookie will be increased or
Monster will ended decreased after
be opened the depending the hanging of
last month of on the leaflets.
December 11, payment of
2019 the BIR

Price: Low pricing strategy

 Attract the student and staff buying our product
 The more they buy
 Seek to minimize the number of units sold and reduce long-term cost

Place (Distribution)
In the center of the city.
Product:
Maximize the quantity strategy by increasing the competition of the brand name and the
quality of the product.

3. Mission and Vision

 The vision statement tries to articulate the long-term purpose and idealized notion of
what the business hopes to be in terms of growth, values, employees, contributions to society,
and so forth—that is, where the owner sees the business going. Self-reflection by the business
founder is a vital activity if a meaningful vision is to be developed. Jay Ebben, “Developing
Effective Vision and Mission”.
“Our vision is to provide people with a brief escape of fun over the course of their normal
day. We do this by providing them with timely interactive games that they can access on their
mobile devices—games that are easy to play and have some connection with current pop culture
news.”

4. LOGO and its definition

The logo tells that the owner loves to cook and his/her favorite spot in the house is the kitchen. It tells
how great and good the food. “Good food, Good life” that’s the slogan of it.

COOKIE MONSTER COMPANY, INC.

Statement of Owner’s Equity
For the Year Ended December 31, 2019

Cookie Monster, Capital- Beginning ₱ 100,000

Add: Additional Contributions 30,000
Net Income 50,000
Total ₱ 180,000

Less: Cookie Monster, Withdrawal 49,000

Cookie Monster, Ending ₱ 131,000
 COOKIE MONSTER COMPANY, INC.
Statement of Financial Position
December 31, 2020

ASSETS
Current Assets
Cash 50,000
Inventory 39,000

Total Current Assets 89,000

Fixed Assets
Leasehold Improvements 80,000
Accumulated Depreciation (5,000)

Total Fixed Assets 75,000

Other Assets
Trademarks 20,000
Accumulated Amortization (8,000)
Total Other Assets 12,000
Total Assets 176,000

LIABILITIES
Current Liabilities
Accounts Payable 49,000
Accrued Expense 1,000
Total Current Liabilities 50,000
Long-Term Liabilities 20,000
Total Liabilities 70,000

OWNER’S EQUITY
Owner’s Equity
Common Stock 54,000
Retained Earnings 52,000
Total Owner’s Equity 106,000
Total Liabilities and Owner’s Equity 176,000