FM-BINUS-AA-FPU-78/V2R0

BINUS University

Academic Career: Undergraduate / Master / Doctoral *) Class Program:International/Regular/Smart

Program/Global Class*)

 Mid Exam  Final Exam Term : Odd/Even/Short *)

 Short Term Exam  Others Exam : _____________

 Kemanggisan  Alam Sutera  Bekasi Academic Year:

 Senayan  Bandung  Malang 2021 / 2022

Faculty / Dept. : BBS UP / Creativepreneurship Deadline Day / Date : 25 November 2021

Time : 13:00
Code – Course : ENTR6504 - Business Plan LEC 4/4 Class : LA76-LE76
Lecturer : D6064 – Dr. Okky Rizkia Yustian, S.E., M.M. Exam Type : Online
D6465 - Deni Hamdani, SE, M.Ak
D6578 - Rosyidah Rahmah, S.Kom., M.M.

) Strikethrough the unnecessary items
The penalty for CHEATING is DROP OUT!!!

Learning Outcomes
 LO 1: Classifying a business idea and screening the idea (or ideas) to determine it preliminary
feasibility.
 LO 2: Analyzing the feasibility of business ideas before entering the business planning process
 LO 3: Applying all data collected in to an effective business plan and presenting it

Instruction:
 The answer must be typed on MS Word (A4), then convert to pdf.
 Please re-check the files before uploading.
 Do not copy-paste from the internet or other sources, your document will cross-check the similarity
world using software.

1. (LO1) Think about the problems that you encounter in your everyday life. Select one problem,
and describe how solving the problem might represent the basis for a new business idea. (20%)

2. (LO1, LO2)You have thought of a unique business venture for healthy drinks product. Create a
concept statement for it. (30%)

3. Case : Akulaku
Established in 2016, Akulaku is an online consumption platform in Indonesia. The company
launched its credit card business and later built its own e-commerce platform, which has both its
self-run mobile phone brands and third-party suppliers, with more than 3 million SKUs. In
addition, Akulaku expanded from 3C products to virtual payment scenarios. It says it has become
the largest online consumer financial service provider in Indonesia. The company's platform
offers a wide range of virtual payment services, from phone and mobile game top-up to water
and cable bills and also provides localized services to users, including an online shopping mall,
where one can buy items on installments, enabling customers to improve the shopping lifestyle
of users by providing credit without needing to own a credit card.
In the past six months, Akulaku maintained rapid growth. It was said that the Akulaku App has
exceeded 15 million downloads and over 10 million registered users within two years; within 1
Verified by,

D6054 – Mulyani Karmagatri and sent to Department/Program on 19 October 2021

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 FM-BINUS-AA-FPU-78/V2R0
month, Akulaku obtained more than 1 million newly added users, and handled more than 1.8
million transactions. The monthly turnover exceeded US$80 million, and the transaction amount
grew more than 3 times. As of now, Akulaku has become the largest player in the Southeast
Asia financial services market, having a notable presence in Indonesia, Malaysia, Vietnam, and
the Philippines.
Afterwards, Akulaku plans to explore more online consumption scenarios, such as catering,
micro payment at convenience stores, and loans for high-quality small and medium sized
businesses. The strategic expansion of the Southeast Asian market will continue. In Indonesia,
Akulaku’s goal this year is to nab 50% of Indonesia’s consumer installment loan market.

a) (LO 1) Identify the gap and how akulaku is filling the gap in the marketplace. (25%)
b) (LO 2) Akulaku is the largest player in the Southeast Asian financial services market.
Using internet resources, analyze and Assess the attractiveness of the industry that
akulaku is in. (25%)

Verified by,

D6054 – Mulyani Karmagatri and sent to Department/Program on 19 October 2021

Page 2 of 2