INVATION OF VOLKSWAGON INTO INDIAN MARKET

Objectives of the study

 Penetration of volkswagen motors into indian market

 Type,desire, buying behaviour and buying potential of Customers also consumer
buying behaviour of volkswagen car customers
 4ps of marketing
 To understand Segregation of the indutry in india
 Strategies followed by volkswagen in nagercoil

Introduction to the project

The project title is “invation of volkswagon into indian market” and to serve as the
fundamental underpinning of marketing plans designed to fill market needs and reach
marketing objectives.

ŠKODA auto Volkswagen India non-public restricted is the entirely owned Indian subsidiary

of German car production business enterprise Volkswagen organization.

The Volkswagen group has been found in India for the final 18 years and commenced its

Indian journey with the introduction of the ŠKODA logo in 2001. The Audi and
Volkswagen brands were launched in India in 2007, and the Porsche and
Lamborghini manufacturers followed in 2012. each emblem has its own character and
operates as an impartial entity in the market.
The Volkswagen organization has been present in India for the last 18 years; its
India journey began with the access of the ŠKODA brand in 2001. Audi and Volkswagen
entered India in 2007, while Porsche and Lamborghini accompanied in
2012. each emblem has its own individual and operates independently in
the Indian marketplace. among the five manufacturers, ŠKODA car VOLKSWAGEN
INDIA personal restricted offers more than 25 models to its clients via 225 plus
dealership centers and operates manufacturing devices: in Chakan, Pune and Shendra,
Aurangabad. between the two production facilities, ŠKODA automobile VOLKSWAGEN
INDIA personal constrained has a production capacity of two hundred,000 motors in step
with year. the ability in Pune currently makes the Volkswagen Polo tsi &tdi, Ameo tsi &tdi,
and Vento tsi &tdi and the ŠKODA rapid. The Aurangabad plant produces various top
rate and luxury fashions of ŠKODA, Volkswagen, and Audi.

ŠKODA vehicle VOLKSWAGEN INDIA private confined additionally boasts of an
ultramodern era Centre that has been set up as part of the ‘INDIA 2.0’ venture.
The generation Centre has laid the principles for the development of products based on
the MQB-A0-IN platform, in order to be engineered and localized for the domestic market.

among the 2 production facilities and the sales and advertising and marketing groups of

the five passenger vehicle brands, ŠKODA vehicle VOLKSWAGEN
INDIA private constrained employs over four,800 humans across specific places in India.
advertising strategy is also known as geographic marketplace evaluation and it's far the
easiest manner to identify where your clients come from and
who they're.this task attention directly to know the profile and from which geographical a
part of nagercoil the potential consumer of volkswagen automobiles may be and what is
the patron conduct of various customers of cars like what number of motors do they've and
after how an awful lot do they like to exchange their automobiles.The complete survey has
been performed in numerous components of nagercoil district.

Statement of the problem

 less number of dealers and service centre

  facilities offered are not being advertized efficiently
 promotional activities are very less done by the company
 lack of knowledge among people about this company

Research methodology

We acquire the facts from diverse resources.they're:
 primary data
 secondary data

Primary data:
facts was collected through the management of a questionnaire organized for
the motive of the take a look at.The questionnaire worried few
questions involved 50 wide variety of questions enquiring about,brand choices for
their purchases,situations taken into consideration
To make unique purchase,which media created cognizance and many others...

Secondary data:
The records gathered by means of researcher which is to be had via facts,
reports,websites,news papers,magazines
• net
• magazines
• broachers
• other references

scope of the study

The scope of take a look at “The advertising techniques of

volkswagen vehicle marketplace with regards to volkswagen
tirunelveli vehicles private constrained,nagercoil legal provider for selling the
 volkswagen vehicles,has been selected to study the advertising strategies.The take a
look at changed into undertaken to examine the advertising and
marketing approach of volkswagen.This encompass the have a look at of different
factors effecting the market,assessment of the diverse brands to be had in
the marketplace,unique media used by the organization to promote it the emblem,that
is the diverse techniques carried out in the marketplace.
This examine allows the agency to look at different factors effecting the
purchase from the purchaser point of view.
This in turn will help the corporation to supply their products to maximum delight of
the consumer and it will also permit the organisation to make the clients privy
to its products in clear and higher way.

Bibliography

• inner information of the volkswagen.

• studies technique-C.R. Kothari.
• marketing control: Philip Kottler
• marketing management: Ramaswamy & Ramakumari
• standards and application: D.D sharma

websites:-
http://www.volkswagen.co.in
http://www.info@vw-Atrcars.co.in
http://www.automobile.com
http://www.google.com

Magazines
Autocar
Overdrive
workforce of volkswagen tirunelveli pvt.ltd
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