RIZAL TECHNOLOGICAL UNIVERSITY

College of Business and Entrepreneurial Technology

FIN ANC I AL M AN AG E ME NT

“Awareness of the Impact of Sugar-Based Product Overconsumption on the Pursuit of

Human Happiness”

A Case Study presented to

Prof. Rose Elaine Lim

In Partial Fulfillment of the Requirements of the Subject

Science, Technology, and Society

By:

Calingo, Erica Mae M.

Cariazo, Ma. Crisalene T.

Clemente, Mary Rose N.

De Jesus, Tom L.

Membrebe, Ma. Trina G.

CBET 22-702E

Date of Submission:

November 6, 2021

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INTRODUCTION

People enjoy eating sweets, and it is reasonable to say that it has become an accepted part

of daily life. Several research have been conducted to investigate the occurrence of emotional

overeating and overeating in response to specific mood states. As a result, it became obvious that

food not only satisfies our physiological needs, but also plays a physiological role, which is the

eating of food for pleasure rather than to maintain energy homeostasis. So, in this scenario, the

subject's emotions and sentiments are what prompt the demand for eating. Emotional eating is

described as eating for reasons other than hunger, and is typically viewed as eating in response to

a negative impulse, most often overeating in the absence of a well-defined mood or emotional

state. Some think that emotional eaters require stressful stimuli to entice them to consume sugar,

fat, and high-calorie foods. Sanchez Benito and colleagues increased consumption, overweight,

and obesity are the outcome of how emotions are perceived and processed, not the emotions

themselves. A feeling of "emotional emptiness" is sometimes misinterpreted as hunger, and the

food ingested serves to compensate for the emotional lack.

According to Fitch Solutions Macro Research's industry trend analysis, sugar output in the

Philippines is predicted to reach 2.1 million tons in crop year 2019/2020, owing to increased

domestic demand and local pricing that remains higher than global levels. Fitch Solutions also

anticipates an increase in consumption as the domestic industrial market, or food makers, continue

to enhance demand by moving to sugar from high-fructose corn syrup (HFCS) as a result of the

higher tax on sugar substitutes imposed on drink sweeteners. Sugar consumption is projected to be

2.297 million metric tons in 2021, 2.343 million metric tons in 2022, and 2.378 million metric tons

in 2023. The Philippines' sugar production is still close to self-sufficiency, with nearly all of the

country's output consumed locally. Domestic industries, notably industrial users such as beverage

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 RIZAL TECHNOLOGICAL UNIVERSITY

College of Business and Entrepreneurial Technology

FIN ANC I AL M AN AG E ME NT
companies, absorb around 95 percent of total production, according to the country's Sugar

Regulatory Administration (SRA).

The impact of sugary snacks on mood swings is mainly reliant on the individual and their

sensitivity to certain emotions such as worry. Because of the stress involved with their looks and

social engagement with their peers, teenagers are especially prone to emotional overeating.

Adolescent negative mood induction may boost consumption of carbs, snacks, and desserts, and

unpleasant feelings may fade after these meals. Food consumption, on the other hand, might have

negative implications under stressful or depressed settings. Obese persons, in particular, may

experience greater unpleasant emotions after eating as a result of shame and anger caused by

overeating. It seems that the key to producing emotional changes after meals is sensitivity to their

effects or, conversely, insufficient sensitivity to the reinforcing properties of foods. In this case,

the study will focus on sweet or sugary foods and how it can affect the emotional stability of many

people. This study will also examine how aware people are in terms of changes in their emotion

while eating those sweet and sugary foods.

BODY

KEY ISSUES OR PROBLEM

The focused of the data collection in this study is on the awareness of the impact of sugar-

based product overconsumption on the pursuit of human happiness. People are not aware on the

amount of sugar that they are eating every day and its impact to their body. Overconsumption of

sugar-based products is addictive, and it may cause the brain to release too much dopamine, or the

"feel good" hormone, causing areas of the brain to become insensitive, leading to vicious cycles

of intense cravings that many of us battle throughout the day. Sugar consumption has been related

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College of Business and Entrepreneurial Technology

FIN ANC I AL M AN AG E ME NT
to cognitive decline, poor neuroplasticity, and emotional problems including anxiety and

depression. In this manner, Sugar overconsumption is linked to brain issues such as depression,

anxiety, dementia, and potentially Alzheimer's disease in this way.

Sugar generates a large and rapid release of insulin, a hormone that decreases blood sugar

levels, in addition to the impact of sugar-based product overconsumption on the pursuit of human

happiness. This natural reaction causes hunger, decreases metabolism, and increases fat buildup in

the body. Consuming too much sugar has a high chance of obesity and high-blood pressure and

heart decease. It also has negative effects in skin and might lead to type 2 diabetes.

ASSUMPTIONS

 The researchers assume that the people rely to sugar-based products to relieve their

stress.

 The researchers believe that overconsumption of sugar-based product may damage

not only the physical health of a person but also its mental health.

 The researchers assume that consumers should search for healthy alternative

products instead of sugar-based products.

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DATA ANALYSIS

Graph I Age of the Respondents

Graph I shows the percentage of the Age of the respondents. 12.% are 18-20 years old, 77.5 % are

21-25 years old and 7.5% are 26-30 years old.

Graph II Gender of The Respondents

Graph II shows the percentage of the gender of the respondents. 65% are Female and 35% are

Male.

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Strongly Agree Agree Disagree Strongly

Disagree

1. Do you think about 2% 54% 41% 3%

eating sugar much of the

day?

The table above shows the percentage of respondents who eat sugar much of the day. 2%

responds that they are strongly agree, 54% responds agree, 41% responds disagree and 3%

responds disagree. Majority of the respondents are eating sugar much of the day.

2. Does the idea of living 12% 30% 53% 5%

without sugar make you

uneasy?

The table above shows the percentage of respondents who does the idea of living without

sugar make uneasy. 12% responds that they are strongly agree, 30% responds agree, 53%

responds disagree and 5% responds disagree. Majority of the respondents can live without a

sugar.

3. Do you constantly eat 8% 34% 55% 3%

sweets throughout the day?

The table above shows the percentage of respondents who eat sweets throughout the day.

8% responds that they are strongly agree, 34% responds agree, 55% responds disagree and 3%

responds disagree. Majority of the respondents are not eating sweets throughout the day.

4. Do you feel agitated or 3% 20% 73% 4%

anxious if you stop eating

sugar?

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 RIZAL TECHNOLOGICAL UNIVERSITY

College of Business and Entrepreneurial Technology

FIN ANC I AL M AN AG E ME NT
The table above shows the percentage of respondents who feel anxious if stop eating sugar.

3% responds that they are strongly agree, 20% responds agree, 73% responds disagree and 4%

responds disagree. Majority of the respondents are not feeling anxious when they stop eating

sugar.

5. Do you eat sugar to 14% 34% 48% 4%

prevent feeling emotions?

The table above shows the percentage of respondents who eat sugar to prevent feeling

emotions. 14% responds that they are strongly agree, 34% responds agree, 48% responds disagree

and 4% responds disagree. Majority of the respondents didn’t prevent feeling emotions when

eating sugar.

6. Do you eat sugar to feel 28% 54% 15% 3%

good or give you energy?

The table above shows the percentage of respondents who eat sugar to feel good or give

energy. 28% responds that they are strongly agree, 54% responds agree, 15% responds disagree

and 3% responds disagree. Majority of the respondents feel good when they eat sugar and it

makes them energetic.

7. Do you want to cut down 13% 46% 38% 3%

or stop eating sugar?

The table above shows the percentage of respondents who wants to stop eat sugar. 13%

responds that they are strongly agree, 46% responds agree, 38% responds disagree and 3%

responds disagree. Majority of the respondents wants to cut down or stop eating sugar.

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 RIZAL TECHNOLOGICAL UNIVERSITY

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FIN ANC I AL M AN AG E ME NT
8. Do you feel more 4% 7% 85% 4%

emotional or angry after

eating sugar?

The table above shows the percentage of respondents who feel emotional or angry after

eating sugar. 4% responds that they are strongly agree, 7% responds agree, 85% responds disagree

and 4% responds disagree. Majority of the respondents are not emotional or angry after eating

sugar.

9. Do you feel less motivated 0% 21% 75% 4%

after eating sugar?

The table above shows the percentage of respondents who feel less motivated after eating

sugar. None responds that they are strongly agree, 21% responds agree, 75% responds disagree

and 4% responds disagree. Majority of the respondents didn’t feel less motivated when eating

sugar.

10. Do you consider 2% 42% 43% 13%

yourself as healthy eater?

The table above shows the percentage of respondents who consider as a healthy eater. 2%

responds that they are strongly agree, 42% responds agree, 43% responds disagree and 13%

responds disagree. Majority of the respondents didn’t consider their selves as a healthy eater.

PROPOSED ALTERNATIVE

There are lots of people who depend more on processed food for their snacks or meals. Too

much consumption of sugar brings a large amount of calories. Also, the cause of obesity, diabetes

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College of Business and Entrepreneurial Technology

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and any other chronic diseases are by too much intake of sugar. So, here are the recommendations

about how to face the dangers the current state of sugar production and consumption:

● Instead of eating food with sugar, better eat food with sugar-free sweeteners. For example,

a Coca Cola beverage which is Coke Zero.

● Instead of using sugar, use honey since it contains vitamins and minerals.

Overall, our respondents are 50-50 on consuming too much sugar. Some of the respondents

may not be a healthy eater but they are really not into sugar.

IMPACT OF PROPOSAL ON PURSUIT OF HAPPINESS

A lot of people now are depending their happiness on some kind of thing that can make

them happy. They buy stuff and even food to set aside all of the stress that life can give. According

to Chef Edward Lee, “Dessert is like a feel-good song and the best ones make you dance.” But, to

consume too much sugar can maximize the risk of high blood sugar, diabetes, and any other

chronic diseases. To avoid obesity, avoid eating sugar and use alternatives like sugar-free

sweeteners and honey because it does not contain calories.

CONCLUSION

The study found that the people should be much more careful, more conscious of the food

they ingest or consume by evaluating and constantly checking product nutrition facts, as well as

reducing daily sugar consumption or seeking other health alternatives, which were stated

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 RIZAL TECHNOLOGICAL UNIVERSITY

College of Business and Entrepreneurial Technology

FIN ANC I AL M AN AG E ME NT
throughout the study as a remedy for people's excessive sugar intake or consumption. According

to the data acquired by the researchers, the majority of the respondents consume sugar for the most

of the day. Furthermore, the respondents do not consider themselves to be healthy eaters and wish

to reduce or eliminate their consumption of sugar. When people consume sugar, they feel good

and become more energetic. Therefore, the study's assumptions were accurate and valid. Sugar is

present in all aspect of our lives, from the food we eat to the liquids we drink to the one that makes

us happy.

REFERENCES:

Pilska M, Nesterowicz J (2016) Emotional Determinants of Sweets Consumption. J Nutr Health

Sci 3(4): 405. doi: 10.15744/2393-9060.3.405

https://scrollonline.net/15462/uncategorized/what-sugar-overconsumption-does-to-your-body/

https://www.pursuit-of-happiness.org/science-of-happiness/exercise/nutrition/

https://www.healthline.com/nutrition/too-much-sugar#TOC_TITLE_HDR_12

https://sugarawareness.com/sugar-awareness-assessment/

https://www.justdatesyrup.com/blogs/research/the-5-best-sugar-substitutes-and-sweeteners-to-

avoid

http://sugar-asia.com/what-would-it-be-in-philippines-sugar-industry/

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