Corporate Social Responsibility

(CSR)

Under the supervision of

Dr. Ibtehal Elaraby
 Project Team Members

Under the supervision of • Mohamed Saeed Hassan / 22211035265

• Mona Mohamed Saleh / 22211035264
Dr. Ibtehal Elaraby • Asmaa Fouad / 22211035266
What is Corporate Social Responsibility (CSR)?
Corporate social responsibility (CSR) refers to strategies that companies put into action
as part of corporate governance that are designed to ensure the company’s operations
are ethical and beneficial for society.
Categories of CSR
Although corporate social responsibility is a very broad concept that is understood and
implemented differently by each firm, the underlying idea of CSR is to operate in an
economically, socially, and environmentally sustainable manner.
Generally, corporate social responsibility initiatives are categorized as follows:

1. Environmental responsibility
Environmental responsibility initiatives aim to reduce pollution and greenhouse gas
emissions and the sustainable use of natural resources.

2. Human rights responsibility

Human rights responsibility initiatives involve providing fair labor practices (e.g., equal
pay for equal work) and fair trade practices, and disavowing child labor.

3. Philanthropic responsibility
Philanthropic responsibility can include things such as funding educational programs,
supporting health initiatives, donating to causes, and supporting community
beautification projects.

4. Economic responsibility
Economic responsibility initiatives involve improving the firm’s business operation while
participating in sustainable practices – for example, using a new manufacturing
process to minimize wastage.
Business Benefits of CSR :
1. Stronger brand image, recognition, and reputation
CSR adds value to firms by establishing and maintaining a good corporate reputation and/or brand
equity.

2. Increased customer loyalty and sales

Customers of a firm that practices CSR feel that they are helping the firm support good causes.

3. Operational cost savings

Investing in operational efficiencies results in operational cost savings as well as reduced
environmental impact.

4. Retaining key and talented employees

Employees often stay longer and are more committed to their firm knowing that they are working for
a business that practices CSR.

5. Easier access to funding

Many investors are more willing to support a business that practices CSR.

6. Reduced regulatory burden

Strong relationships with regulatory bodies can help to reduce a firm’s regulatory burden.
Brands Doing it Right:
1. Innovation: Johnson & Johnson
It is big pharma pioneer Johnson & Johnson. They have focused on reducing their impact on the
planet for three decades. Their purchase of a privately-owned energy supplier in the Texas
Panhandle allowed the company to reduce pollution while providing a renewable, economical
alternative to electricity. The company continues to seek out renewable energy options with the
goal of having 100% of its energy needs from renewable sources by 2025.

2. Google
Google is trusted not only for its environmentally friendly initiatives but also due to its
outspoken CEO, Sundar Pichai. He stands up against social issues including President Donald
Trump’s anti-Muslim comments. Google also earned the Reputation Institute’s highest CSR 2018
score much in part due to their data centers using 50% less energy than others in the world. They
also have committed over $1 billion to renewable energy projects and enable other businesses to
reduce their environmental impact through services such as Gmail.
3. Coca-Cola
As a brand, Coca-Cola is putting a huge focus on sustainability. The key areas are climate, packaging
and agriculture along with water stewardship and product quality. Their message is ‘a world without
waste’, with the aim of collecting and recycling every bottle, making their packaging 100% recyclable
and replacing all water used in creating their drinks back to the environment to ensure water
security. They aim that by 2030, they will have reduced their carbon footprint by 25%.

4. Ford Motor Company

Ford has huge plans in the area of CSR. Their mission is to ‘build a better world, where everyone is
free to move and pursue their dreams’. They have increased investment in electrification to $22Bn
(from an original $11Bn) and aim for their vehicles to be carbon neutral by 2050.
“We’re committed to carbon neutrality”, stated Bob Holycross, Ford’s VP, Chief Sustainability,
Environment & Safety Officer. “It’s the right thing for our customers, the planet and Ford. Ninety-
five percent of our carbon emissions today come from our vehicles, operations and suppliers, and
we’re tackling all three areas with urgency and optimism,”
Interestingly, the company is also focusing on pay equity. They are conducting a diversity, equity and
inclusion audit while introducing a global salaried pay ratio (including gender) to level the playing
field for all employees.
5 & 6. Netflix & Spotify
From a social perspective, companies such as Netflix and Spotify offer benefits to support their
employees and families.
Netflix offers 52 weeks of paid parental leave to the birth parent and non-birth parent (which
includes adopted children). This can be taken at any time whether it is the first year of the child's
life or another time that suits their needs. This compares to a median of 18 weeks at other major
tech companies.
Spotify offers a similar program, although for a shorter duration of 24 weeks of paid leave. The
company believes the launch of this initiative resulted in a spike in external job applications which
has never abated.

7. Pfizer
When disaster strikes, emergency assistance in healthcare is crucial. To aid in these circumstances,
Pfizer has a three-pronged approach; product donations, grants and solutions to access.
Grants have been provided to countries such as Haiti in the aftermath of Hurricane Matthew and
the global refugee crisis in Europe and the Middle East. This money is provided in cooperation with
NGOs to reach as many people as possible.
During the COVID-19 pandemic, through its Global Medical Grants program, Pfizer provided $5
million to help improve the recognition, diagnosis, treatment and management of patients. In
addition, grants were made available to clinics, medical centres and hospitals to improve the
management and outcome of COVID-19 patients.
8. Wells Fargo
Wells Fargo donates up to 1.5% of its revenue to charitable causes each year to more than 14,500
nonprofits through philanthropy such as food banks and incubators (plant science and renewable
energy) to hasten the speed to market for start-ups.
In response to the COVID-19 pandemic, the company donated $6.25 million to support a domestic
and global response. This includes $1 million for the CDC Foundation, $250,000 to the International
Medical Corps across 30 countries, and $5 million for efforts at a local level to address community
needs.

9. TOMS
TOMS's mission is to donate a pair of shoes for every pair they sell and has resulted in the donation
of over 100 million pairs of shoes to children in need. These profits have been used to assist the
visually-impaired by providing prescription glasses and medical treatments, provide 'safe' drinking
water and build businesses in developing countries to create jobs.