Download as docx, pdf, or txt
Download as docx, pdf, or txt
You are on page 1of 12

Universidad Nacional Abierta y a Distancia

Vicerrectoría Académica y de Investigación


Course: Valuation and Negotiation of Technology
Code: 212032

Activity Guide and Evaluation Rubric – Step 4 Understand IT negotiations

1. Activity Description
Type of activity: Collaborative
Evaluation moment: Intermediate Unit 3
Highest score of the activity: 90 points
The activity starts on: Monday, The activity ends on:
October 25, 2021 Saturday, November 20, 2021
With this activity, you are expected to achieve the following
learning outcomes:

Prepare technology assets negotiations promoting innovative businesses


competitiveness.

The activity consists of:

This course is in English and as it is specified in the Rules and conditions for
course development: “The student must develop the proposed activities on
due time, in English. Contributions in different languages won´t be evaluated”.

Individual
The student must develop the following activities:

1. Each student reads and reviews all of the following references for Unit 3
at the Learning Environment:

 © European Union (2012). Fact Sheet How to deal with IP-related


issues in transnational negotiations.

 Mc Manus, J. P. (2012). Intellectual Property: From Creation to


Commercialisation: A Practical Guide for Innovators &
Researchers. Negotiation and Licensing. Oak Tree Press

 Triana Ortiz, K. (06,12,2018). Technologic Contracts. [OVA].

1
2. Each student looks deeper into the structure of a “Head of Agreement”
document in a technology negotiation proposed by Mc Manus, J. P. in its
chapter Negotiation and Licensing, the topics described there, are those
which need to be prepared before a negotiation, to have a draft of a possible
contract to commercialize a technology.

In order to have a better understanding of each item in the draft of the


contract, each student chooses one of the following groups of concepts to
broaden his knowledge:

 Group 1: Parties, Start date, Duration, Nature of the Licensed IP,


Work Schedule
 Group 2: Costs, Royalties, Payment Schedule
 Group 3: License options, Option term on license, Right of first
refusal, Scope of license, Exclusivity
 Group 4: Liability, Warranty, Ownership of IP, Ownership of
Improvements
 Group 5: Infringement, Termination, Choice of law, Dispute
resolution

3. Post the topic selection in the Discussion forum – Unit 3, according to the
following chart, also, as a group, identify who will be the student in charge
of delivering the final document at the Evaluation Environment:

Activities Assignment and Work


Responsibilities
Grou Number:
p
Unit name:
Selected topic Student name
Grou 1 Stude 1. Name
p nt
Grou 2 Stude 2. Name
p nt
Grou 3 Stude 3. Name
p nt
Grou 4 Stude 4. Name
p nt
Grou 5 Stude 5. Name
p nt
Student chosen to submit Stude Name
the final document to the nt
Evaluation
Environment:

Each student must respect the other students´ selection, it means for
example, if one student selects Group 3, none of the other four students can
develop the concepts: License options, Option term on license, Right of first
refusal, Scope of license, Exclusivity; they must choose another group of
concepts. In case a second student presents the development related to Group
3, it won´t be evaluated.

Note: If some of your classmates don't chose some topic because he or she
doesn't participate in the forum, the group can present only the groups of
concepts developed for the classmates who have participated in the job. It
means for example if there are only three active students, the document will
have only three topics developed, however, as explained in Activity 1, all
students must read and review all references to have a general understanding
of all topics.

4. According to the group concepts chosen previously, the review of Unit


3 references and your own search on internet, each student must:

Design a creative one-page infographic explaining the definition of concept


in the group as part of the “Head of Agreement” document in a technology
negotiation, including the following:

 Student name
 Group number
 Date
 Title: Head of agreement structure
 Definition and an example of each concept of the “Head of
Agreement document”, according to the selected group
 Answer to the question: What is the Head of Agreement document
in a technology negotiation?

Collaborative
The group must develop the following activities:

5. Each student reads and reviews the following reference for Unit 3 at the
Learning Environment

García Delgado, D., & Ortiz Torres, M. (2014). On the negotiation of


biotechnology products that include intangible assets. Biotecnología
Aplicada, 31(4), 297–310.
According to the reading and its own search on internet, hand draw the
following chart as a visual aid, identifying the main problems faced by
companies to negotiate biotechnological products, taking into account
intellectual property, valuation of the assets and negotiation processes,
including:

Problems to negotiate biotechnological


products
Date
Student name
Problem related to the …
protection of
intellectual property
Problem related to …
value technology
Problem related …
to
Note: It is very important to keep the format of the chart.

6. Once the problems are recognized, based on the reading On the


negotiation of biotechnology products that include intangible
assets and the understanding of the Business models for biotech
products described in the previous reference, the group selects one of the
business models identified by the authors in the article, posting the vote of
each student in the following
chart:
Business model selection
chart
Group Number:
Unit name:
Business model Votes
Agreements for licensing,
representation and distribution of a
novel final product
Technology transfer
Manufacturing contract
Co-promotion and co-marketing
Sharing profits
Joint ventures
Binding agreements
Business Model selected by the Write the business
group: model with more votes
7. Once the business model has been selected by the group, each student
develops the following activity:

Build a PowerPoint presentation including:

 Cover (Student name, date, unit name, tutor name)


 Problems to negotiate biotechnological products
 Definition and advantages of the Business model selected
 Three recommendations, one for each problem defined in the chart
implementing the business model selected, evidencing that, as
industrial engineering professional, understand how to protect,
value and negotiate a technology.

8. Each student records a 2 - 3 minutes video (no less) where he appears


himself using his camera (it means the video shows the face of the student),
showing the PowerPoint presentation indicating his name, mentioning the
date, explaining the problem chart, the business model and the
recommendations to be implemented in the Company to commercialize
biotechnology products.

Save the video in YouTube or any other resource to get a public link and
share it in the Discussion Forum – Unit 3. (In case the video cannot be
opened, it cannot be evaluated).

In case you don´t have a software to record videos including your camera,
you can visit the following link and use the free tool to record the screen
online: https://www.apowersoft.es/grabador-de-pantalla-gratis

9. All students in the group read and review the activities developed by the
other members, consolidate all evidences in a PDF and the student selected
in Activity 3, submits it at the Evaluation Environment, according to the
guidelines given below in section Collaborative Work Evidences, naming it
with the following structure:

VNT_Step 4_Group number


For the development of the activity consider that:

In the Initial Information Environment, you must:


Review the agenda to identify the deadline, visit the General Forum and post your
presentation and visit the Synchronous attention by SkypePage to identify the tutor
user.

In the Learning Environment, you must:


Review the syllabus of the course, the guide to solve the activity, and post
activities in the discussion forum.

In the Evaluation Environment, you must:


Submit the final document as a PDF with the structure indicated in this guide.

Evidences of individual work:


The individual evidence to be submitted is:

Each student posts on the Discussion forum – Unit 3 an infographic according to


Activity 4 and a video related to Activity 9.

Evidences of collaborative work:


The collaborative evidence to be submitted is:

Each group submits a PDF document including:


 Cover
 Table of contents
 Introduction
 Objectives
 Activities Assignment and Work Responsibilities Chart - one per group
(Activity 3)
 Head of agreement concepts infographics – one per student (Activity 4)
 Hand draw problem charts – one per student (Activity 5)
 Business model selection chart - one per group (Activity 6)
 Problem and Recommendations videos – one per student (Activity 8)
 Conclusions
 References (Use APA guidelines)

From guidelines:
 PDF format
 Page Size: Letter
 Font type: Times New Roman
 Font size: 12
 Line spacing: Double
 Page margins: 2.54 cm
 Paragraph Alignment: Left-aligned

2. General Guidelines for the Development of Evidences to Submit

For Collaborative evidences, consider the following:

 All members of the group must participate with their contributions in


the development of the activity.

 All contents included in the work or forum must be in English.

 In each group a single member will be chosen to submit the requested product
in the environment indicated by the teacher.

 Before submitting the requested product, students should check that it meets
all the requirements mentioned in this activity guide.

 Only the members of the group that participated with contributions during
the time assigned for the activity should be included as authors of the
submitted product.

Please keep in mind that all individual or collaborative written products must
comply with the spelling rules and presentation conditions defined in this activity
guide.
Regarding the use of references, consider that the product of this activity must
comply with APA style.
In any case, make sure you comply with the rules and avoid academic plagiarism.
You can review your written products using the Turnitin tool found in the virtual
campus.

Under the Academic Code of Conduct, the actions that infringe the academic
order, among others, are the following: paragraph e) Plagiarism is to present as
your own work all or part of a written report, task or document of invention
carried out by
another person. It also implies the use of citations or lack of references, or it
includes citations where there is no match between these and the reference and
paragraph f) To reproduce, or copy for profit, educational resources or results of
research products, which have rights reserved for the University. (Acuerdo 029 -
13 de diciembre de 2013, artículo 99)

The academic penalties students will face are:


a) In case of academic fraud demonstrated in the academic work or evaluation,
the score obtained will be zero (0.0) without any disciplinary measures being
derived.
b) In case of proven plagiarism in academic work of any nature, the score
obtained will be zero (0.0), disciplinary measures might be derived.

3. Evaluation Rubric Template

Type of activity: Collaborative


Evaluation moment: Intermediate Unit 3
The highest score in this activity is 90 points
First High level: The student prepares the main concepts of a
evaluation head of agreement document, identifying its importance in a
criterion: technology negotiation, consolidating his findings in a
creative infographic according to the selected group of
Prepare a concepts, following all guidelines, including name and date.
technology
assets If your work is at this level, you can get between 15
negotiations points and 20 points
recognizing the
main concepts Average level: The student prepares the main concepts of a
of the head of head of agreement document presenting just part of the
agreement required information or avoiding its conclusion in relation to
document the head agreement document definition, consolidating his
findings in an infographic according to the selected group of
This criterion concepts, following just part of the guidelines, or including
represents 20 some mistaken information.
points of the
total of 90 If your work is at this level, you can get between 2
points of the points and 14 points
activity.
Low level: The student does not create an infographic
related to the head of agreement document to prepare the
technology negotiation, or the infographic is not related to
the selected topic.

If your work is at this level, you can get between 0


points and 1 points

Second
evaluation High level: The student evidences his understanding of the
criterion: negotiation of technology assets, recording a video
presenting himself a PowerPoint presentation that includes
Define the the problem definitions and some recommendations
problem and according to the business model selected and the concepts
propose solutions studied in this unit, to solve the problem to negotiate
based on the biotechnological products.
studied contents
If your work is at this level, you can get between 45
points and 50 points
This criterion
represents 50 Average level: The student evidences his understanding of
points of the the negotiation of technology assets, recording a video
total of 90 presenting himself the problem and some recommendations
points of the to overcome the problem to negotiate biotechnological
activity. products, but it is missing some guidelines or it includes
some mistaken information that evidences no clear
understanding of the contents studied.

If your work is at this level, you can get between 2


points and 44 points

Low level: The student does not record a video evidencing


the understanding of the negotiation of technology assets,
presenting the problem and some recommendations to
negotiate biotechnological products.

If your work is at this level, you can get between 0


points and 1 points
Third
evaluation High Level: The student participates in the collaborative
criterion: activities posting the problems chart and submits at the
Evaluation Environment a PDF document according to the
Present the given guidelines, evidencing proper grammar and spelling,
document presenting a proper development of the activities proposed to
according to the prepare the negotiation of technology innovations and to
specified format recognize business models related to it.
and guidelines
If your work is at this level, you can get between 15
points and 20 points
This criterion
represents 20 Average Level: The student participates in the collaborative
points of the activities posting the problem chart and submits a document,
total of 90 developing part of the proposed activities, evidencing some
points of the spelling and grammar mistakes or missing some guidelines.
activity.
If your work is at this level, you can get between 2
points and 14 points

Low level: The student does not participate in the


collaborative activities posting the problem chart, also does
not submit the document evidencing his own development of
the proposed activities to prepare a negotiation of technology
assets.

If your work is at this level, you can get between 0


points and 1 points

You might also like