SYNOPSIS REPORT

On

“Consumer Perception towards

Kinetic Vehicles in special reference to KINETIC-HONDA in Bangalore ”

Submitted in partial fulfilment of the requirements

For the award of the degree of

MASTER OF BUSINESS ADMINISTRATION

SUBMITTED BY:SHIVA KUMAR KUMASI

Reg. No. 09CUCMA093

Department of Management Studies

VIVEKANANDA DEGREE COLLEGE

INSTITUTE OF MANAGEMENT STUDIES

Dr. Rajkumar Road, Rajajinagar II Stage,Bangalore-560055

1. Title of the Project:-

The title of the study is “A study on the Consumer Perception towards

Kinetic Vehicles in special reference to KINETIC-HONDA in Bangalore”

2. Statement of Research Problem:-

The Kinetic Engineering Limited has planned for a massive restructuring of

Advertising and Promotional Techniques to bite a better pie of the Automobile
Market and reduce the risk. Therefore, it has planned to do a series of
promotional activities.- Monitor, observe, Participate & evaluate the
effectiveness of Kinetic Vehicles.

3. Ojectives of the study:

1. To study the consumer perception Kinetic Honda in Bangalore City.

2. To study how consumers perceive various aspects of Kinetic
Honda.
3. To study the performance satisfaction of the vehicle.
4. To study the effectiveness of the after sales services.
5. To study the consumer expectations on possible improvements to the bike.

4. Methodology of Research:-

SAMPLING

Due to constrain of time and resources a sample size of 100 current and
potential customers in Bangalore city were selected.
Sample unit size : 100

Sampling Procedure: Convenience RANDOM Sampling.

METHODOLOGY

Process of addressing the Research Problem:

The outcome of any research is strongly affected by the choice of research

methods and strategies. Therefore, this chapter gives and overview of the
research methodology chosen for this thesis. First, a research framework
narrows thee research field down. Second, the qualitative research methods are
depicted before; finally, the research activities that led to this thesis are
presented.

The Research framework mainly focuses on the role of understanding consumer

buying behaviour and expectrations in case of Indian Automobile. The main
research fiels of this thesis is to find out all the possible activities that will help
the Indian Automobile to maximize customer satisfaction and increasing their
revenue.

TYPE OF RESEARCH AND TOOLS FOR DATA COLLECTION

Type of Research: Analytical Study

Methods used for Data Collection: Questionnaire

Nature of survey : Customer Feed – Back Survey

Chapter Scheme:-

Chapter 1: Introduction
This chapter will introduce the topic of the study and its importance. It will briefly explain the
topic of research and the various variables attached to it.

Chapter 2: Literature Review

This chapter will deal with study of research papers done by various researchers to indentify the
research gap and to make a study about such gaps.

Chapter 3: Research Methodology

This chapter will deal with the research design adopted for the study; it includes the type of
research, sampling technique, sample size, data gathering and tools to be used for hypothesis.

Chapter 4: Analysis and Interpretation

This chapter will present the analysis and interpretation of data collected.
.
Chapter 5: Findings, suggestions and recommendations
This chapter will deal with the findings that would be arrived after the study, followed by a brief
discussion about the suggestions and recommendations.

Annexure
Bibliography
And various secondary sources of information (raw data)
Place: Bangalore

Date:
SHIVAKUMAR KUMASI