Newsroom

PRESS RELEASE
September 14, 2021

Apple unveils new

iPad mini with
breakthrough
performance in stunning
new design
iPad mini features an all-screen design,
the A15 Bionic chip, Center Stage, 5G,
and more

! " # $

The powerful new iPad mini features an all-screen "

design, the A15 Bionic chip, Touch ID, Center Stage,
and more.

CUPERTINO, CALIFORNIA — Apple today

introduced the powerful new iPad mini — with
a larger 8.3-inch Liquid Retina display — in four
gorgeous finishes. Featuring the brand new
A15 Bionic chip, the new iPad mini delivers up
to 80 percent faster performance than the
previous generation, making it the most
capable iPad mini ever. A new USB-C port
allows faster connectivity, and cellular models
with 5G bring more flexible mobile workflows.
New advanced cameras, Center Stage, and
support for Apple Pencil (2nd generation)
enable new ways for users to capture photos
and videos, communicate with loved ones, and
jot down their ideas when creativity strikes.
The new iPad mini is available to order
beginning today, and will be in stores beginning
Friday, September 24.

“With its ultra-portable design and wide range

of uses from everyday tasks to creative and
enterprise applications, thereʼs nothing else
like iPad mini,” said Greg Joswiak, Appleʼs
senior vice president of Worldwide Marketing.
“With a new all-screen Liquid Retina display,
massive boost in performance, new advanced
cameras on the front and back, Center Stage,
USB-C, 5G, and support for Apple Pencil, the
new iPad mini is a huge leap forward that can
be held in the palm of your hand.”

With its compact design and breakthrough performance, iPad

mini is the ultimate tool users can take anywhere.

New All-Screen Design in Four

Gorgeous Finishes
The new iPad mini delivers an amazing
experience in a gorgeous new array of finishes
— pink, starlight, purple, and space gray. iPad
mini features a larger 8.3-inch Liquid Retina
display with narrow borders, all while keeping
the same compact footprint. With advanced
technologies such as 500 nits of brightness, a
P3 wide color gamut, anti-reflective screen
coating, True Tone, and full lamination, images
and video will be vibrant and come right up to
the surface of the glass. And new landscape
stereo speakers, combined with the new
display, deliver a great movie-viewing
experience.

The all-screen design is enabled by moving

Touch ID to the top button of iPad mini. Touch
ID delivers the same ease of use and secure
authentication users know and love — to
unlock iPad mini, log in to apps, or use Apple
Pay. iPad mini now supports Apple Pencil (2nd
generation), which attaches magnetically to
iPad mini for wireless charging and pairing.

Touch ID comes to iPad mini to deliver the same ease "

of use and secure authentication users know and love
— to unlock iPad mini, log in to apps, or use Apple Pay.

A15 Bionic Brings Powerful

Performance to iPad mini
iPad mini gets a huge performance boost from
the new A15 Bionic chip, with its incredibly
efficient design that delivers all-day battery
life.1 The 6-core CPU delivers a 40 percent
jump in performance, and the 5-core GPU
delivers an 80 percent leap in graphics
performance compared to the previous
generation of iPad mini. A15 Bionic on iPad mini
handles even the most demanding tasks —
from graphically rich games to pro apps used
by designers, pilots, doctors, and more. With
its powerful performance and compact design,
iPad mini is the ultimate tool users can take
anywhere.

Advanced machine learning (ML) functions are

powered by a 16-core Neural Engine and new
ML accelerators in the CPU, delivering 2x
faster ML tasks than its predecessor.
Combined with the CPU and GPU, the Neural
Engine enables apps to deliver next-level
experiences, such as image recognition and
natural language learning. With iPadOS 15,
powerful new ML features include Live Text,
which uses on-device intelligence to recognize
text in photos that users can take action on,
and even translates text from photos into
seven different languages.2

A15 Bionic on iPad mini is a huge performance boost "

and handles even the most demanding tasks.

Center Stage Comes to iPad mini

with New Advanced Cameras
The Center Stage experience on iPad Pro is
now available on iPad mini, so users can enjoy
even more engaging video calls. An updated
Ultra Wide front camera with a new 12MP
sensor and a much larger field of view enable
Center Stage, which automatically pans the
camera to keep users in view as they move
around. When others join in, the camera
detects them too, and smoothly zooms out to
easily include them in the conversation.

The Center Stage experience on iPad mini enables even more

engaging video calls on the new iPad mini.

The back camera now features a 12MP sensor

with Focus Pixels and a larger aperture to
capture sharp, vivid photos. The back camera
also features a True Tone flash, perfect for
capturing images in low light. With a new ISP in
A15 Bionic, users will also see remarkably
natural-looking photos with Smart HDR, which
improves image quality by recovering details in
shadows and highlights.

The back camera on iPad mini now features a 12MP "

sensor with Focus Pixels and a larger aperture to
capture sharp, vivid photos.

5G and USB-C for Faster

Connectivity
With 5G now available on iPad mini, customers
can do even more with faster wireless
connectivity on the go. 5G allows iPad mini to
reach peak speeds of up to 3.5Gbps in ideal
conditions.3 Users can now stay connected
and be even more productive wherever they
are — from everyday activities like friends
playing games, to field service technicians
working onsite. Combined with continued
support for Gigabit LTE and eSIM, iPad mini
offers incredible flexibility when users need to
get connected. Wi-Fi 6 ensures even faster
Wi-Fi connections as well.

iPad mini now features a USB-C port for up to

5Gbps data transfer, which is 10x faster than
the previous generation, and connects to a
vast ecosystem of USB-C accessories,
including cameras and external storage and
displays up to 4K. USB-C enables workflows
with high-bandwidth input and output for
everyday users and creative professionals alike
— perfect for a photographer connecting
cameras when shooting on location, or a
doctor conducting an ultrasound remotely.

USB-C on iPad mini enables workflows with high-bandwidth

input and output — perfect for a doctor conducting an
ultrasound remotely.

Even More Intuitive iPad Experience

with iPadOS 15
iPadOS 15 brings new features that take
advantage of the unique capabilities of iPad,
helping users be more productive and taking
the versatility of iPad mini even further:

New widget layouts for the Home Screen

and App Library offer simple ways to
personalize iPad mini and organize apps.

Notes goes systemwide with Quick Note,

and offers new ways to collaborate and
organize, whether typing or writing with
Apple Pencil.

The Translate app comes to iPad with new

features that make conversations easier and
more natural, including Auto Translate and
face-to-face view.

Multitasking is even more intuitive, making

features like Split View and Slide Over easier
to discover, easier to use, and more
powerful.

Live Text uses on-device intelligence to

recognize text in a photo and allow users to
take action. For example, a snapshot of a
storefront may reveal a phone number and
the option to place a call.

Focus lets users automatically filter

notifications based on what theyʼre currently
doing, such as working, reading, exercising,
playing games, or sleeping.

FaceTime calls feel more natural with spatial

audio and a new Portrait mode. And now,
Group FaceTime provides the option to
display participants in same-size tiles in a
new grid view.

iPadOS 15 brings even more unique capabilities that "

push the limits of what users can do on iPad mini.

Accessories
Apple Pencil (2nd generation) turns iPad mini
into a digital journal and sketchbook users can
take anywhere. With wireless charging and
pairing, and support for double tap, Apple
Pencil delivers pixel-perfect precision and
industry-leading low latency, making writing as
easy and natural as pen and paper.

A new Smart Folio designed for iPad mini is a

slim, lightweight cover and delivers open-to-
wake and close-to-sleep functionality. The
Smart Folio now comes in beautiful
coordinating colors that complement the new
iPad mini finishes: black, white, dark cherry,
English lavender, and electric orange.

The Smart Folio now comes in beautiful coordinating "

colors: black, white, English lavender, dark cherry, and
electric orange.

iPad and the Environment

iPad mini features 100 percent recycled
aluminum in the enclosure — marking a major
milestone where every single model in the iPad
lineup now has a 100 percent recycled
aluminum enclosure. iPad mini also uses 100
percent recycled tin in the solder of the main
logic board, and 100 percent recycled rare
earth elements in the magnets in the enclosure
and the speakers.

Today, Apple is carbon neutral for global

corporate operations, and by 2030, plans to
have net zero climate impact across the entire
business, which includes manufacturing supply
chains and all product life cycles. This means
that every Apple device sold, from component
manufacturing, assembly, transport, customer
use, charging, all the way through recycling
and material recovery, will be 100 percent
carbon neutral.

The new iPad mini joins the powerful iPad Pro, the new "
iPad (9th generation), and iPad Air to form the most
advanced iPad lineup ever.

Pricing and Availability

The new iPad mini is available to order beginning

today on apple.com/store and in the Apple Store app
in 28 countries and regions, including the US, with
availability beginning Friday, September 24.

Wi-Fi models of iPad mini are available with a starting

price of $499 (US) and Wi-Fi + Cellular models start
at $649 (US). The new iPad mini, in 64GB and 256GB
configurations, comes in pink, starlight, purple, and
space gray finishes.

iPadOS 15, the powerful operating system designed

specifically for iPad, is available beginning Monday,
September 20, and ships for free with the new iPad
mini. iPadOS 15 will be available as a free software
update for iPad mini 4 and later, iPad Air 2 and later,
iPad 5th generation and later, and all iPad Pro models.

Apple Pencil (2nd generation), available for purchase

separately, is compatible with iPad mini for $129
(US).

The new Smart Folio for iPad mini is available for $59
(US) in black, white, dark cherry, English lavender,
and electric orange.

Customers can buy any Wi-Fi + Cellular iPad model

directly from apple.com/store or at an Apple Store
and get up to $200 (US) back from T-Mobile/Sprint
or Verizon with activation. Terms apply. For eligibility
requirements and more details see
apple.com/shop/buy-ipad. Customers can also trade
in their current iPad and get credit toward a new one.

Engrave iPad with a meaningful mix of emoji, text, and

numbers, all for free, at apple.com/store or in the
Apple Store app.

Apple provides customers with a number of services

in store and online that make its retail experience
uniquely Apple. With personalized support and advice
from Apple Specialists, convenient delivery and
pickup options, free engraving, and special ways to
save with Appleʼs carrier offers and great trade-in
values, Apple ensures the best way to buy Apple
products is from Apple Store locations and
apple.com/store.

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About Apple
Apple revolutionized personal technology with the introduction of
the Macintosh in 1984. Today, Apple leads the world in innovation
with iPhone, iPad, Mac, Apple Watch, and Apple TV. Appleʼs five
software platforms — iOS, iPadOS, macOS, watchOS, and tvOS
— provide seamless experiences across all Apple devices and
empower people with breakthrough services including the App
Store, Apple Music, Apple Pay, and iCloud. Appleʼs more than
100,000 employees are dedicated to making the best products
on earth, and to leaving the world better than we found it.

h. Battery life varies by use and configuration.

i. Live Text language translations include English, simplified
Chinese, French, Italian, German, Portuguese, and Spanish.
j. 5G wireless plan and coverage required. Speeds will vary.
Check with carriers for details.

Press Contacts

Cat Franklin
Apple
cfranklin3@apple.com
(669) 276-1209

Tara Courtney
Apple
tcourtney@apple.com
(669) 276-2263

Apple Media Helpline

media.help@apple.com
(408) 974-2042

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