GROWTH OF THE MICE INDUSTRY

This growth is due to these reasons: People have more disposable income due to a growing
economy. Event coordinators are working with larger audiences due to greater demand.
Business meeting coordinators are looking for meeting places that encourage collaboration and
productivity. The growing contribution towards GDP and employment will be one of the primary
factors for the meetings, incentives, conventions, and exhibitions (MICE) market growth. MICE
events and trips drive the GDP and economy as they boost the accommodation, hospitality, and
transportation services. MICE Tourism is related to the travel for business purposes. A business
person has to travel outside the city, state or country for business related purposes. Although,
travel sector can be broadly classified into different types, but MICE tourism has gained its
importance in recent years. The MICE (meetings, incentives, conferences and exhibitions)
industry is considered a big part of business tourism sector.