Anirban Banerjee

MBA – Marketing/Operations
+91-6361504182; anirban.b@somaiya.edu
Date of Birth: 26th April, 1995
ACADEMIC PROFILE
Degree Institute Board Year Results
B.E.
(Information Sapthagiri College of Engineering, Bangalore Visvesvaraya Technological University 2018 51.66%
Science)
HSC Modern Academy, Lucknow I.S.C. 2013 69.00%
SSC City Montessori School, Lucknow I.C.S.E. 2011 88.57%
ACADEMIC ACHIEVEMENTS
• Fundamentals of Digital Marketing - Google (2021)
• Marketing Analytics - Udemy (2021)
Certifications
• Marketing Principles by Kotler and Armstrong Text - Udemy (2021)
• Digital Marketing Secrets for Beginners - Udemy (2021)
PROFESSIONAL EXPERIENCE (33 MONTHS)
Organization Realisable Values Duration 20 Months
Designation Business Development Manager Key Role Growth, Marketing, Strategy, Management
• Lead a team of five and showed interpersonal skills for a client facing role.
• Spearheaded the acquisition of SBI as our client and it contributes to more than 40% of the revenue.
Responsibilities & • Identified a new market segment for the company, Estimates, which was our service for B2C markets.
Achievements
• Built and implemented the growth strategy for LinkedIn and Email campaigns and collaborated with
Higher Education Institutes for leads.
Organization Gingercup Duration 13 Months
Client Acquisition and Servicing, Campaign
Designation Business Development Executive Key Role
planning, Team management, Market Research
• Conducted extensive market research on brands, their current marketing agency, marketing budget
• Created and presented pitch to key decision makers of the company and managed client relations
• Worked closely with founders for growth and expansion of the company, enhancing value proposition of
our services and understanding market need and Contributed 30% growth in revenue directly
Responsibilities &
• Managed a team of four for lead generation via LinkedIn, Email campaign, digital marketing and events.
Achievements
• Showcased problem solving skills by increasing our advertising data by 100% by conceptualizing a
software for managing our consumer network
• Lead our biggest campaign of 60 l cups for OYO rooms in Bangalore and managed a team of 10 people
for managing expansion of distribution network, distribution and covering the marketing campaign.
KEY PROJECTS
• Worked as Management Intern in a YCombinator funded start-up
• Conducted extensive market research and did goal setting for a new hiring business plan and laid it’s
foundation and made it into a process
• Did extensive competitor analysis for feature ideation. Made customer personas and studied the different
Internship:
customer paths and Designed 3 landing pages in figma after extensive UX research, increased signups
Hiration
by 20%. Showed excellent communication skills and stake holder management
(2021)
• Creation and sustenance of "customer success" department and hired and managed a team of 3
candidates for the purpose and made it into a self-functioning body in a period of three months and
department was successful enough to get hundreds of reviews
• Data Analysis using Mixpanel, Smartlook and Google Analytics
Live Project: IIMB
• Conducted extensive market research on OOH Advertising and the future scope of paper cup branding
(2019)
POSITIONS HELD & ACHIEVEMENTS
Positions of
Responsibility • Worked in the college Placement Committee and helped in conducting placement drives (2018)
Co-curricular • Presented a paper titled 5G Technology in the National Level Technical Symposium (2018)
• Conceptualized and built a Poetry blog (2021)
Others
• Own a photography page promoting photography through mobile phones (2021)

K J Somaiya Institute of Management | placements.simsr@somaiya.edu | Telephone: +91-22-67283078