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Integrated Marketing Communication
Integrated Marketing Communication
This program is aimed to introduce concepts of both a traditional and digital marketing
framework, thus giving participants the opportunity to gain an appreciation of the
potential impact of marketing communication on GPA operations strategically. This
includes awareness of creative content development, cultural sensitivity, media
planning, and familiarity with ethical and managerial frameworks. The bedrock of this
training allows the merge of Digital Marketing, Traditional Advertising, Public Relation,
Event Marketing etc. into a customer-oriented approach to ‘Integrated Marketing
Communication’ for staff of GPA. The program will allow participants to:
Comprehend and apply the theoretical base of the IMC to media strategies and
communication methods;
After this customer service training course, participants will be able to:
Recognize what 'customer service excellence' really means - to them and GPA’s
customers;
Understand and shape the role of each employee in the customer value chain;
Identify 'best practice' in managing different customer situations, including
complaints;
Develop, motivate and inspire the Communications Unit staff to deliver high
quality customer service consistently;
Measure and assess how well customer service standards and objectives are
being achieved;
Overcome internal communication barriers;
Form stronger relationships with individual customers through interactive
Customer Centric (CC) processes and standards.
4. Participants
As per the terms of reference (TOR), this training is designed for GPA staff.
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