STREETFOODS HAVEN

A BUSINESS PLAN

Presented to the facultyof Department of Business Administration

UM Digos College

Digos City

Submitted To:

Eva Marie C. Sam

Submitted By:

Aihlly Torres

Laiza Laurente

Edelyn Mae Pacquiao

Ella Mae Dalumpines

Lady lou Villanueva

 APPROVAL SHEET

This Business Plan entitled Street food Haven prepared and submitted by Aihlly B.

Torres, Laiza Laurente, Lady Lou Villanueva, Edelyn Pacquiao and Ella Mae

Dalumpines in partial fulfillment of the requirement for the degree of Bachelor of

Science in Business Administration Major in Human Resource Management has

been examined. It is hereby recommended for final defense and approval.

EVA MARIE C. SAM, MBA

Adviser

PANEL OF EXAMINERS
Approved by the committee for final defense with the grade of ____.

RONALD BALOS PRINCESS G. COLE,

MBA
Member Member

FREDDY NAVARRO, CMITAP

Chairman

Accepted in partial fulfillment for the degree of Bachelor of Science in Business Administration
Major in Human Resource Management.

EVA MARIE C. SAM, MBA EDUARD L. PULVERA,

MSIS
DBA-Program Head Dean of College- OIC

TESSIE G. MIRALLES, Ph.D.

VP-Branch Operations
 TABLE OF CONTENTS
TOPICS PAGE
Title Page i

Approval Sheet ii

Acknowledgment

Dedication

Executive Summary 1

Company Description

SWOT Analysis 2

CONCLUSION AND RECOMMENDATION

CHAPTER
1 Marketing Plan 3
Industry Description

Target Customers 4

Geographic Segmentation

Demographic Segmentation 5

Sales Forecast 6

Competitors Analysis 7

Business Mission and Objectives Statement 9

Product Strategy

Pricing Strategy 10

Place Strategy

Promotion Strategy
 2 Management Plan 11
Ownership Structure

Organizational Structure

Job Description 12

Compensation Structure (Daily/Monthly/Year) 14

Description of Recruitment and Selection

Process and Cost

3 Production Plan 15
Description of the Product and Services

Benefits

Suppliers and Sources of raw materials 16

Material Cost (Daily/Monthly/Yearly)

Direct Labor Cost (Daily/Monthly/Yearly) 17

Production or Operational Process Flow

Store and Production Layout 18

Store and Production Location 19

4 Financial Plan 20
Start-up Capital Cost

Income Statement 21
EXECUTIVE SUMMARY

The future looks promising for Digos City. The fast development of the city holds

a strong pace and a perfect ground for new businesses to standout. Since our

business is the pioneered stand that will offer Korean street foods.

The Street food Haven aims to serve the diverse customers. Since most

Filipinos, especially Digoseños, are fond of eating street food, our stall will be

situated beside the Digos City Grand Mall. Its menu will focus on famous

Korean street food like Tteokbokki and Hotteok. It will also highlight the much

known Korean corn dogs that comes in many variants. More products will be up

for grab when we are already operating. All of these will be prepared and served

with a twist to give a sumptuous savor to our customers, without compromising

the affordability of the foodstuff. Apart from the actual products that will be

available, we will also set up an Instagram-worthy ambiance to encourage more

customers to dine-in. The Street food Haven will differentiate itself from the

competition by creating an unprecedented and exciting fine dining experience.

Company Description

Streetfood Haven, a partnership type of business owned by the partnership of

Ms. Laiza Laurente and Ms. Edelyn Pacquiao, Ms. Ella Dalumpines, Ms. Lady

lou Villanueva and Ms. AihllyTorres that offers famous Korean street food that

are bang for the buck. We will be located beside the Gaisano Grand Mall Of

Digos. With its affordability, it targets customers who are earning below

minimum and above. Under the food service industry, it aims to provide a

variety of street food to its diverse customers. It will satisfy the cravings of most

Filipinos, especially Digoseños, and manifest a customer-friendly street food

restaurant. The main goal of the company is to ensure that food should be

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 affordable to everyone. As a basic right, customers are entitled to have a

sanitized and fulfilling meal in front of them.

Expensive restaurants mostly cater customers who are earning above minimum.

Most of them also offer international cuisine as their main menu. With this gap,

the Street food Haven will eradicate this problem by providing an Instagram-

worthy ambiance while offering affordable street food. Customers from all walks

of life will get to enjoy and will share the same privilege over a well-deserved

meal.

SWOT Analysis

SWOT ANALYSIS
Strengths Weaknesses

 First to serve Korean street foods  Long wait times

in Digos City  Noise level
 Payment Flexibility
 Online Purchase availability
 affordability

Opportunities Threats

 Less primary competitors  Economic Downturn

 New product and taste  Growing competitive market
 Legal requirement
 Hygiene conscious people

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Chapter 1

Marketing Plan

To have a suitable market strategy we will be using the 7P’s in the marketing

mix. The product that is distinct as we will be the first to offer Korean street

foods here in Digos City where its price will be reachable or budget friendly that

ranges from P69-P120 meals. When it comes to promoting our business, since

we are now at 21st century and everyone is living in a new generation that social

media is one of the most sources of information. We will be creating a FB page

were all products and prices will be posted there. We will also use radio to

promote our business. The product will be promoted through posting posters

around the area and the neighboring and giving flyers and brochures to the

customers and stores and digital marketing which will be using internet

connected devices to engage customers with online advertising, like Facebook,

Twitter and Instagram. While the physical stall will take place beside Gaisano

Grand Mall of Digos. Under also the marketing mix are the packaging,

positioning and people to foresee the market. By using this marketing mix, a

detailed plan will be established that will have a stand on the market.

Industry Description

The food and beverage industry is going through rapid transformations; and with

the latest trends and innovations in place, it is not inappropriate to say that there

is no looking back for food and beverage companies. Food and beverage

companies that revitalize themselves with the changing market trends will be

successful in their venture to top the list of customers’ preference. However, like

most other industries, this market is also facing several critical challenges that

are even bigger than the growing market competition. Technological advances in

3
 the food and beverage industry also create a challenge in terms of adoption and

budget restraints.

Competition around the vicinity is prevalent, too. Several fast food chains and

restaurants are already established and have made their names in the industry.

These competitors usually have one thing in common – expensive. As an

emerging competitor, Streetfood Haven aims to provide high quality food and

great customer service, all the while maintaining the affordability of our food,

which most of the competitors don’t have.

Target Customers

Our target market includes people of all ages. Since our stall is middled by a

mall and a hospital, its convenient for people to have access on the affordable

food we offer. We also do bulk orders and deliveries outside Digos City such as

Sta. Cruz, Padada and Bansalan. This will be transacted via call/text and

messenger.

Geographic Segmentation

Digos City is the capital of the province of Davao del Sur, Philippines. The city

is located on the island of Mindanao, on the western shores of the Davao Gulf

and the southern foothills of Mount Apo, and is centrally located between

Mindanao's three major cities, Davao City in the north, General Santos City in

the south, and Cotabato City in the west.

4
Demographic Segmentation

For the demographic segmentation addresses the customers’ characteristics.

From age, gender, occupation and income. As our target market revolves

around in all ages, our estimated age will be around 15-30 years old and above

both male and female. For the occupational status might be students,

professionals, employees. The income varies from P1000 and above per day for

the employees, depends on their profession whilst the other ordinary customers

might have an income for about P400 and above per day that also depends on

the job they have.

Historical Demand

Year Qy

2018 10,850

2019 12, 780

2020 13,930

Projected Demand

Year Qy

2021 14,957

2022 15,984

2023 17,011

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Historical Supply Data

Year Qy

2018 1,800

2019 2,150

2020 2,530

Projected Demand and Supply Analysis

Years Demand Supply D-S Gap Gap in %

(1) (2) (3) (4)=(2)-(3) 5= (4)/(2)x100

2021 14,957 1,800 13,157 87.97%

2022 15,984 2,150 13,834 86.55%

2023 17,011 2,530 14,481 85.13%

Sales Forecast

Years (1) Qy (2) SRP (3) Total Sales (2)x(3)

2021 13,157 50.00 657,850

2022 13,834 60.00 830,040

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 2023 14,481 70.00 1,013,670

Competitor’s Analysis

Importance to customer
Factor Me Strength weak Competitor Competitor

ness A B

Not too much

Price Affordable coating on the Affordable Affordable Affordability is what attracts

price customers

Good quality

Quality High-quality Korean High-quality High-quality High quality are what the customers

streefood want more

products
Strong services

Service Good feedback from Not so good Good Good services makes the customers

services customers on services services more likely to come back

Reliability Reliable Reliable Reliable Reliable suppliers are what the

customers like

Currently first

Stability Stable in Digos Stable Stable

Stability tends to keep customers on

dining in

Expertise Expert Expert Expert

Customers want to see if the

products are proven and tested

Well known

Company Distinctly from customer Not that Known

Having a known name will build trust
Reputation New feedbacks known
between the customers on your

business

Cant be Businesses that are easily to locate

Location Accessible/e easily to easy to will save time for the customers that

asy to locate locate locate deciding where to go

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 Good appearance will make the

Appearance Good Good Good customers trust the business and

appearance appearance appearance more likely to comeback

Good image will make the customers

Image Good Image Good Good Image trust the business and more likely to

Image comeback

Strategy Good Only has one Good business strategy will help to
Attainable
Strategy base product forecast what to offer on the market
strategy

Opportunity Good Open only Good Good opportunity will give a chance

opportunity for walk in opportunity to the business to have something to

customers offer to the market

Our competitors sells Korean foods and the other one offers corndogs. The business seems

to be the first business to offer Korean street foods. The only product that we will be

competing is the corndog product. For the pricing, both of the competitors have a high price

raised on their meals compared to us that offers affordable meals whereas a great stand on

the market for us. As the customers today willfully aims for affordable any quality meals and

new. One of the competitors is located a distance away from the city while the other one and

our business will both be located in the city and both stands out as various meals are offered

and served for the customers. In that way it is up to the customers where they want to dine in

that interests them. It is still necessary to visit and reassess our strengths and weaknesses in

order for our business to thrive even more.

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Business Mission and Objectives Statements

Mission:

To provide an affordable yet high-quality meals. From servicing and assisting

the specific needs of each customers to have a wholesome experience in dining

and food.

Objectives:

We do it to the best of our abilities because we believe we will excel one day.

So working every day to be able to meet the needs of the customers and to

provide customers with high-quality products while also promoting the

affordability of our meals.

Product Strategy

Street foods has been on the rise, however, to be as profitable as possible,

you’ll need to strategize. Street food Haven, has a unique concept because it

will Korean street foods and since it’s the very first time that these kinds of

products will be served this would be catchy. Market penetration shall be

strategizing in order to promote the product. For the strategy we will also make

special sauce for the on-the-stick specialties like the fishcakes, tteokbokki, etc.

that will make the customers comeback and satisfied. For the bulk orders, we

will have different platter and customized options for the customers to pick. Our

prices are very affordable and will consume the time of our customers because

it’s a ready-to-eat food.

9
Pricing Strategy

For the pricing of the product it will be based on penetration and value- based

pricing. Setting a price that is based on the product value with a lower price to

enter the competitive market and later on raising it. Meals only ranging from

P69-P120.

Place Strategy

Streetfood haven will be located beside Grand Mall of Digos , Estrada Street

Digos City. The shoppers can go directly to the building and satisfy their

cravings because it just a walking distance from the mall. It is also very

convenient for those who wish to drive their cars because the building has their

own parking area.

Promotion Strategy

The product will be promoted through posting posters around the area and the

neighboring and giving flyers and brochures to the customers and stores and

digital marketing which will be using internet connected devices to engage

customers with online advertising, like Facebook, Twitter and Instagram.

10
Chapter 2

Management Plan

Streetfood Haven, a partnership type of business owned by the partnership of

Ms. Laiza Laurente and Ms. Edelyn Pacquiao, Ms. Ella Dalumpines, Ms. Lady

lou Villanueva and Ms. AihllyTorres. A business that started as a plan in college

and now will be taking place in the city. The team that manages the business

and holding on the goal where to make a spot or place for people to relax and

full their selves with good food.

Management Structure Laiza Laurente

Owner

Lady Lou Villanueva

Owner/Manager

Aihlly Torres Ella Dalumpines

Edelyn Pacquiao Owner/Inventory Owner/Marketing
Owner/Finance & Supply

Cashier Cook Server 1

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Qualification and Job Description of Manager and Personnel

Employee Job Specification Job Description

At least high school Maintain a fast speed of

Service Crew graduate service, especially during
rush times
At least 18 years old and
above Take orders from
with or without experience customers

Excellent time Clean your station

management skills thoroughly before, during
and after each shift
Strong customer service
skills Follow all restaurant
safety and security
procedures

College Maintain cash control

Cashier graduate/undergraduate over register drawer

At least 1-year experience Accept payments

in POS
Greet customers when
Professional telephone entering or leaving
etiquette establishment
Strong communication
skills Keep reports of
transactions

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 Basic math and computer
literate Pleasantly deal with
customers to ensure
satisfaction

College graduate/ Cleans food preparation

undergraduate area

Cook At least 1-year experience Taking order according to

in a restaurant cook food health and safety
industry procedure

Able to read and follow Handling multiple food

standardized recipes. orders at one time

Strong knowledge of Reordering stock and

proper handling food supplies
procedures.
Storing all food properly

Personnel SSS PhilHealth Year/per

Cook ₱100.00 ₱100.00 ₱1,200

Server ₱100.00 ₱100.00 ₱1,200

Cashier ₱100.00 ₱100.00 ₱1,200

Total ₱3,600

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Compensation Structure (Daily/Monthly/Yearly)

Personnel Daily Monthly Yearly

Cook ₱250.00 ₱7,500 ₱90,000

Server ₱250.00 ₱7,500 ₱90,000
Cashier ₱250.00 ₱7,500 ₱90,000
Total ₱270,000

Description of Recruitment and Selection Process, and Cost

I plan to hire employees online. If there is someone willing to take

the job, I will post it or contact people I know.

Chapter 3

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Production Plan

Production planning is the organization of a company's or

industry's production and manufacturing modules. It makes use of

the resource allocation of employee activities, materials, and

production capacity to serve various customers. It can assist you

in managing your time and avoiding delays on delivering your

goods to people

Description of the Product and Services

A wholesome Korean vibe is our goal and providing good food to

serve for the customers. With that we can create an experience to

the public. Korean street foods are now the most requested to try

especially people who are fond in the Korean dramas and fell in

love with the Korean culture. With this partnership we will be the

first Korean street food business that will serve freshly cooked

Korean street foods to the customers.

Benefits

Korean street food is now a staple go-to food not only by the

Koreans but also some people all around the world. Korean food

has many health benefits in general, most likely due to the variety

of ingredients and cooking systems used. Many recipes relied on

grains and rice, which aided in preservation. Deep-frying

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 techniques, which are now common, were not always available in

Korea. Due to a lack of resources in the past, the fermentation

process was developed and is still a popular method of food

preservation. This method was used to store foods such as fish,

beans, and vegetables. The traditional Korean street food is

generally regarded as healthy, owing to its ingredients and cooking

methods. Korean street foods are often lower in calories than

traditional American meals because they are often high in

vegetables and cooked without much oil.

Suppliers and Sources Of Raw Materials

The raw ingredients listed below are directly supplied from the

center market of Korean goods offered in a wholesale price that

will stay in the budget to be affordable for the customers.

Material Cost

UNITS KLS/PCS COST DAILY/WEEKLY MONTHLY YEARLY

Rice cake 15 kilos ₱4,050 ₱4,050 ₱12,150 ₱145,800

Fish cake 15 kilos ₱ ₱ 5,500 ₱16,500 ₱198,000

5,500
Kimchi 10 tubs ₱2,500 ₱2,500 ₱7,500 ₱90,000

Sausages 20 kilos ₱1,000 ₱1,000 ₱3,000 ₱36,000

Flour 30 kilos ₱700 ₱700 ₱2,100 ₱25,200

Seaweeds 20 packs ₱3,333 ₱ 3,333 ₱9,999 ₱119,988

16
Direct Labor Cost

Qy Position Daily/Weekly Monthly Yearly

(1) Labor ₱200 ₱800 ₱9,600

Production or Operational Process Flow

Every end of the week, the products will be delivered by our

supplier. The laborer will be the one who will unload the truck and

organize everything as well as checking for any damages. That will

have our business to function, we freshly cook them in front of the

customers after we take their orders and serve them their meal.

Store and Production Layout

17
 Store floor plan Layout

 Store 3D floor plan layout

18
Store and Production Location

Streetfood Haven will be located at Sultan Kudarat road, Digos

City beside. A commercial building in between the Gaisano Grand

Mall and Gonzales Hospital. Upon the restrictions on having an

actual pictures of the place due to COVID-19, we provided below

the picture from google maps to show the location.

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Chapter 4

Financial Plan

When it comes to running and growing a business, financial

planning is crucial. This can assist you in carrying out your plans,

financial goals, and any strategies you've devised to achieve those

goals. Details about your cash flow, savings, debt, investments,

insurance, and any other aspects of your financial life should be

included in good financial planning.

Start-up Capital Cost

Start-up Expenses Total Amount

Materials ₱30,000.00

Utilities ₱10,000.00

Insurance Expense ₱5,000.00

Salaries and Wages ₱270,000.00

License and Permits ₱10,000.00

Start-up Inventories ₱20,000.00

Total ₱345,000.00

Contingencies (25%) ₱86,250.00

TOTAL START-UP COST ₱431,250.00

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 Sanchez Fruit Stand
Projected Income Statement
For the year ended Dec. 31, 2021-2023

2021 2022 2023

Sales 657,850 830,040 1,013,670

Cost of Sales 13,157 13,834 14,481

Gross Profit 644,693 816,206 999,189

Expenses 2021 2022 2023

Utilities Expense ₱10,000.00

(Light, Water,
Communication)
Logistics ₱15,000
(travel, transportation of
supplies)
Repairs and
Maintenance ₱5,000
Insurance Expense ₱5,000.00

Oil and Gas tanks ₱3,000

Salaries and ₱270,000.00
Wages

License and ₱10,000.00

permits

Total Expenses ₱318,000

Profit before ₱326,693

Income Tax

Income Tax ₱81,673.25

Expense

Net Income ₱245,020

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