Internet business

Steven Zheng
General manager
Hangzhou Kefan Import & Export
Steven, Zheng
Alibaba.com GET certified lecturer

General manager,
Hangzhou Kefan Import&Export

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Silk road extended the business scale from market to global

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Amphawa, Thailand Karachi, Pakistan

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Market demands globally stimulated the international business from
individual to cooperation between countries

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164 member states
98% world economy
“Economic UN”

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11th, December, 2001, China accession into WTO

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 2017

2001
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The end of 2007

Sign of Economic crisis

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Profit rate dropping
Economy shrinking
Orders fragmentation
Cost increasing

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1995
Internet

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1999

On that time, the internet

even didn’t be noticed in
China.

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Feb 8th, 2000

This website leads China

suppliers get into a new
business era.

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200+ countries
16 languages
3.2 million visits per day
25+ million active buyers

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A story of a sword

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Aug 3rd, 2003

This website leads

Chinese people really get
into the online shopping
era

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26.7 billion USD
In a single day

91% from mobile

device

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 eWTP
1999
2003
2004
2005 2016
2007
2009 2010 2012 2013 2014
2011 2015

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Internet financial system

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 Find suppliers from trade show

Debit account or Loan T/T, L/C and so on

from the bank

Buyer Bank Suppliers

Export to buyer

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 Industrial structure
Customer behavior data Replace products selling
About 80% of the research into customer
behavior data were not Post-PC era Mobile internet demands research.
recorded on the internet. More and more Internet In 5 years, 58% of the global
users use tablet as the internet users have accept the
internet device. mobile internet.
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 Discover
Locate products through the Push
internet faster
The platform pushes product
information to potential customers
by analyzing user behavior.

Purchase
From the purchase decision to
direct purchase.

Share
Consumers instinctually share
the products to the Internet.

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 Credit check Financial organization

Buyer Platform Suppliers

Shipping Customs

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 RANKING
KEYWORD
SEO
TRAFFIC
CLICK VR
BE WHAT YOU WANT TO BE
DESCRIPTION
EXPOSURE
PICTURES

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 Working flow of the E-Commerce
Working flow of the E-Commerce

HIGH EFFICIENCY
POSITIONING MARKET STRATEGY
RESPONSE POLICY

PLATFORM ACTIVE RUNNING TEAM

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Design Display Reply Negotiating Close the
minisite products opportunity business deal
 WTO & eWTP
80% SMEs in the world

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Thank you!

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