eCommerce rules and principle

Steven Zheng
General manager
Hangzhou Kefan Import & Export
Steven, Zheng
General manager,
Hangzhou Kefan Import&Export
Internet principle

Traffic
Massive data
• Traffic is the very basic elements of the internet,
everything we do on the internet are for the traffic

Business opportunity
Useful traffic • Nothing is impossible on the business. Nothing is
unchanged all the time. It need to be filtered.

Target traffic Order

• After the business conversation between the
businessman, the traffic can be convert to final
buying behaviour
Logic on the internet
Characteristics of eCommerce
World wide
• World wide coverage can bring the
eCommerce platform enough traffic
and gather enough demands from
the buyers.
Online transaction
• Efficiency is the most important part
of the internet. The online
transaction ability is the key to
improve the ecommerce progress.
Online logistics
• The last one mile always the problem for
the business as well as the eCommerce,
the internet can increasing the
communication speed and balance the cost
of the transportation with a smart way.
eCommerce and international business

Exposure rate Click Feedback

• Gain more traffic by display nice photos • Only once the viewer saw what they like, • Inquiry and RFQs are the main facts on
and provide accurate keywords. The they will click the link and be guide to the eCommerce. Lead the view to be the
viewers attention is the key point. detail pages. That is the logic. potential buyer is the target we want on
eCommerce.
Comparison between two modes

Traditional business eCommerce

• Fixed channels • Easy to jump in and out
• Face to face discussion • Fast business negotiation
• High cost of traveling to find the products • Countable charges and unit cost
• Hard to find the new customer • Unlimited business opportunities

Trade show eCommerce platform each day

What we got from the internet
Product display
Easily display the products online with
the most beautiful designing of the
minisite.
Real time communication
AI help the eCommerce users
Marketing tools
communicate with each other real time.
Business trends data can help the user Even with real time translating.
targeting the market while they are
finding the buyers.
Marketing tool

10%

20%

40%
• Top rank product
• Extra Quotation Request
• KWA services
The eCommerce were generated from the internet,
with more than 20 years evolution, the internet is
not a tool any more.

The internet like a smart brain, it collect all the

data from any corner of the world in every
industries.

It is changing by the business, it is changing the

business too.
Thank you!