Alibaba.

com overview

Steven Zheng
General manager
Hangzhou Kefan Import & Export
Steven, Zheng
General manager,
Hangzhou Kefan Import&Export
Overview of past e-Biz

Full up

Website +
Not vaulable
email

Big team

Kidnaped by
Individual
technics
combat
 Dream became to a dream

Since 2007, the world wide economic crisis

really break down the overseas business in
China and other countries.
 Alibaba.com on 2000
A free B2B website
A website provide trade leads

A simple and small traffic website

The only website for overseas

Alibaba.com on 2002

Small change
No more free
account
Alibaba.com on 2004
 2000 to 2006
Simple but good result

operating Technic
Not too
skills not knowledges
many rules not required
required
Alibaba.com on 2015
 Top 15 active buyers countries
India
Vietnam
By 2017, the covered 200+ countries
Nepal
and areas of Alibaba.com , the
Kazakhstan global buyers increased 28%. The
Heidi
fastest increasing country is India,
Peru
Ecuador
Vietnam and Nepal.
Dominican republic
Qatar
Jordan
Namibia

Kennya
Rwanda
Egypt
Indonesia
The retailers proportion of active buyers on Alibaba.com

2014 2015 2016 2017 2018

It is a must.

Either the
buyers changed,
or the sellers
changed. OR,
both changed
What the buyer need

Simple Efficient Quality Safe

 The monthly DAU increased 269% in the
recent 2 years on Alibaba.com

Dec, 2015 Dec, 2016 Dec, 2017

Pain points

Too many products Low quality photos

04 01

PLATFORM
PAIN POINTS

03 02

Bad communications Traffic not accurate

Year-over-Year comparison
of eCommerce on 2017

ORDERS
Top export countries and areas(By GMV) Top export countries and areas(By Active buyers)

List Top countries Changes vs 2016 List Top countries Y-over-Y basis
1 USA - 1 USA 32%
2 India ↑1 2 India 86.7%
3 England ↑1 3 Canada 16%
4 Korea ↑3 4 Russia 16%
5 Hongkong ↓3 5 England -5.4%
6 German - 6 Brazil 36.4%
7 Australia ↑4 7 Australia 13.2%
8 Russia - 8 Turkey 47.2%
9 Vietnam ↑1 9 China 3.4%
10 Japan ↓1 10 Pakistan 53.7%
11 Canada ↑6 11 Mexico 53.8%
12 Italy ↑9 12 Indonesia 55.5%
13 Thailand - 13 France 20.7%
14 Philippines ↓2 14 Saudi Arabic 49.2%
15 France ↓1 15 Italy 20.5%
 B2B

Adjust the production line dynamic, there isn’t such

hug gap between the B2B and B2C

B2C
Thank you!