TABLE OF CONTENTS

Page
I. INTRODUCTION 1
II. EXECUTIVE SUMMARY 3
A. Name of the Business 3
B. Location 3
C. Problem 3
D. Solution 3
E. Market 3
F. Specific Objects 4
III. MANAGEMENT STUDY 5
A. Pre-Operating Period 5
1. Project Activities 5
1.1 Management Aspects 5
1.2 Marketing Aspects 5
1.3 Technical Aspect 5
1.4 Financing Aspects 5
IV. COMPANY 6
A. Profile 6
B. Target Market 6
C. Mission 6
D. Business Positions and Responsibilities 6-7
V. T-SHIRT PRINTING METHOD 8
VI. MARKETING AND SALES PLAN 10
A. Marketing Plan 10
B. Sales Plan 11
VII. FINANCIAL PLAN
13
A. Financing 15
1.1 Use of Funds 15
B. Profitability Analysis 15
C. Operational Expenses 16
D. Pricing Strategy 16
E. Depreciation 16
F. Statements 17
1.1 Projected Profit and Loss 17
1.2 Projected Income Statement 18
1.3 Projected Cash Flow 19
 1.4 Projected Balance Sheet 20
G. Financial Analysis 21
1.1 Test of Liquidity 21
1.2 Test of Debt Service 21
1.3 Test of Profitability 22
a. Net profit Margin 22
b. Operating Profit Margin 22
c. Return on Owner’s Investment 22
INSTAPRINT (T-shirt printing business)
I. INTRODUCTION
Nowadays, printed shirts are almost seen everywhere: school uniforms with the school logos
printed on it, advertisements printed on shirts, title of an event, different cartoon characters,
quotable phrases and lot more things printed on shirts. There are many processes of transferring a
design to a shirt. Computer printed designs, screen printing process, heat transferred images, and
painting the shirt itself.

In these modern days, things are done in faster ways; that is why computers play varieties of
role. Computer printed designs are among the most common in the market today. One can have
his own picture printed in a shirt in just an hour or he can even personalize a design that he likes
to be printed in his shirt. A design can also be transferred in number of shirts in a clothing
company. This computer printed shirt is the focus of this feasibility study. We come up with this
product to compete in the demand of modern days’ consumers.

In addition to computer printed shirts, we also come up with the idea having painted designs
as an art design exclusive for each company. Images add art to the printed shirts. It livens up the
clothing and gives more attraction to those who see it but our business might be slightly different
from the others because our customers can create their own design or in short, they can
customize their own T-shirt. Universities have their university shirts or organizational shirts,
which is sometimes used by the students as their uniforms. Our business is targeting this
opportunity for us to give them a uniquely designed t-shirts that will surely be appreciated by the
students and other group of people.

In addition to this, we also aim to create our exceptional own painted design for some
organizations who conduct events and some small companies in the country. The Concept
Customize conceptualized a production enterprise that will be the producer of painted designed
and computer printed shirts. We plan to create the products not for retail purposes but as a
wholesale supply catering to the needs of the targeted market for their painted shirt uniforms,
section shirts, organization shirts, batch shirts and other customized shirts. Nowadays, computer
printed shirt designs are common in the market, so as the screen-printed designed shirts.
Computer printed designs though are more modern and has more quality with designs. It being
an easy process to transfer a design to shirts with exclusive painted design for each company is
our unique selling proposition. Our business oriented and hip designs are popular especially with
the teenagers, students and the young.

We come up with this product believing that we can supply the needs of consumers to have
more modernized and likeable designs in its best outcome. Although we are new in this kind of
business, we still can promise the best outcome and produce very good quality painted designed
computer printed shirts that can be used in events, organizational uniforms, school uniforms and
other more occasions. The price will be based on the cost used to create the product. Our
customize shirts will surely compete in the market in terms of pricing but we are confident that
ours is a product that is worth to be paid for.

T-shirts aren’t just a staple of casual wear—they’re articles of clothing that often reflect our
personalities, interests, and identities. With the growth in popularity of selling t-shirts, there’s no
doubt you’ll face some stiff competition. But by building a brand for a specific target audience
and creating t-shirt designs your customers want, you can find your own success. The one
clothing piece that never gets out of trend is ‘t-shirt’. Whether it’s a graphic tee, plain oversized
t-shirt, body-hugging t-shirt, or customized t-shirt, they have always ruled the trend and are liked
by people of all age groups.
 II. EXECUTIVE SUMMARY
A. NAME OF THE BUSINESS
The name of the business that the company have intend to establish is INSTAPRINT.

B. LOCATION
INSTAPRINT will be established in a 500 sq. m. lot in Andres Bonifacio, Diffun, Quirino.
The site is about 250 meters away from the public market of Diffun.

C. PROBLEM
Imagine being able to design a completely unique shirt. You choose the shirt's material
and design, as well as the image or graphic that will appear on the front and/or back. This is the
pinnacle of artistic expression. There are no restrictions on what you may say. Some people are
passionate about a sports team, and others are passionate about an artist. You may also wear a
shirt with a social message or cause on it. You can print any picture on your shirt, whatever you
want.

D. SOLUTION
INSTAPRINT is an exciting new business that allows people to custom design a shirt
(specifically, the design on the front or back) any way that they would like. By intelligently
leveraging cutting edge technology, INSTAPRINT harness the power of computer sublimation to
allow custom shirt printing in production runs as small as one unit.

E. MARKET
INSTAPRINT has divided the market into two categories based on the products they
purchase. Customers who want a graphic image that has already been produced to be featured on
their shirt is the first category. The second category is those who choose to have custom
artwork printed on their shirt. Since it provides an intuitive and easy method of approaching the
two different categories, INSTAPRINT decided to segment the market by the items that they
purchase. Another explanation for segmenting the market by product is that the profiles of the
consumers of the two goods are too different to group them together.

F. SPECIFIC OBJECTIVES
Marketing Aspect
• To ensure that the product will be promoted in a very good way in which it can penetrate into
the market.
• To attract more customers within 6 months of operation.
• To guarantee that the chosen promotional campaigns will not only benefit the company but also
the customers that will purchase the product.
Management Aspect
• To impose a high-quality standard of t-shirts.
• To attain the company’s aim and purpose.
• To focused on the employees, their jobs, benefits and salaries, and to their tasks that will be
done before starting the business.
 III. MANAGEMENT STUDY
OBJECTIVES:
1. To know what are the guidelines in establishing a project.
2. To determine what kind of business organization to be established and their
internal structure.

A. PRE-OPERATING PERIOD
1. PROJECT ACTICITIES
1.1 Management Aspects
INSTAPRINT is going to hire the services of one general manager, one production
supervisor, one sales supervisor, one office supervisor, three production workers and one
assistant.

1.2 Marketing Aspects

INSTAPRINT is free from any problems in marketing. Stanley/ Stella Company being its
target market shoulders the marketing of the T-Shirt because they had their own marketing
outlets.

1.3 Technical Aspects

The proposed project to be established is T-Shirt Printing Business. Started with only one
building with a total land area of 500 sq. meters with complete facilities like office, equipment
and etc.

1.4 Financing Aspects

The capital that was used in establishing the business came from the investment of the
partners in the amount of One Million Two Hundred Thousand Pesos (1,200,000.00).
 IV. COMPANY

A. PROFILE
INSTAPRINT is a newly start-up organization. After a year, it will be known to other
places for its unique way of designing. The company’s line of business includes the retail or
wholesale of specialized brand of shirts and customized shirts. Hearing from our clients means a
lot to us. Their feedback and suggestion can help us improve our services in the future.

B. TARGET MARKET
Millennials love experiences and love a shirt that commemorates that good time. Or
create the shirt ahead of time to wear during the experience. Millennials like to feel connected in
the community and are willing to show off their inclusion. T-shirt marketing has been around for
as long as there have been t-shirts. But there has been a new trend on the rise. As Millennials
continue to become the significant buying force in today’s economy, there has been an upswing
in t-shirt marketing. Our business main target market are the millennials but it is accustomed to
all (children, men and women).

C. MISSION
Our mission is to provide the best custom shirt sublimation service possible. We will
provide the best quality at the best price to our customers. Expectations of customers will often
be met. And to become the number one selling shirt in the province of Quirino.

D. BUSINESS POSITIONS AND RESPONSIBILITIES

1. General Manager – Responsible for the whole organization and the business operation.
He is also responsible to the following functions:
 Must see to it in carrying out or handling the day-to-day operations of the
business.
 Must plan out various developments for maximum profitability of the business.
 Must render wise decisions for the changes and improvement s of the business
 operation.
 Must assure to every customer that they can produce quality products they
needed.

2. Production Supervisor - responsible for supervising the production workers in the whole
process of production and maintenance of the area. She also approves or edits the original
design from the business or personalized design from the customers.

3. Sales Supervisor - responsible for marketing and delivery of the product. He/she is in
charge in dealing with the customers.

4. Office Supervisor - responsible for supervising the office works. He/she manages the
accountant and the clerk in the office.

5. Production Workers -They are the ones responsible for transferring the designs to the
computer, printing the shirt, drying and packaging of the products. They deal with the
whole process of producing the best paint designed computer printed shirts.

6. Assistant -Serves as a clerk that assists in all the office works. Services Offered Paintwork
will offer services on customized, personalized t-shirt printing and editing design. Products
will be made in its highest quality, perfect for corporate gifts, batch shirt, uniforms, give
away, couple shirt, university shirts and more.
 V. T-SHIRT PRINTING METHOD
We offer different custom shirt printing methods.
In order to provide a process that best suits your artwork, we offer traditional screen printing
for the majority of our products. In opposite, we will offer digital printing on selected items.
A. Screen Printing
Silk Screen printing involves creating a stencil (printers call this a “screen”). Then, using
that stencil to apply layers of ink on the printing surface. Each color is applied using a different
stencil. One at a time, combined to achieve the final look.
B. Digital Printing
Digital printing is a much newer process that involves your artwork being processed by a
computer, and then printed directly onto the surface of your product. DTG printing is not a heat
transfer or applique’s, as the ink is directly adhered to the fabric of your shirt. Each printing
process has its strengths, and our artwork team will weigh these when deciding which to use for
your design.

First of all, the Silk Screen printing is the best option for many designs. For example, the
design that requires a high level of vibrancy, when printing on dark shirts. The ink in screen
printing is applied thicker than digital printing. As the results, even on darker shirts will in
brighter colors.

Additionally, unique products like water bottles, koozies and mugs can be printed. This is
due to the printer can manually handle curved or uneven surfaces. The minimum order quantity
on screen printed items is because of the extra materials and labor time associated with this
custom shirt printing method.

The Digital printing is best used for items that required high amounts of detail, and
orders of a smaller quantity. Besides, the digital printer does not use screens allows for a
photographic print. This much more detail than traditional screen printing as compare to digital
printing. As the ink is applied thinner (to achieve such detail), digital printing is best used on
lighter colored shirts to allow the design to shine through. The design is processed and printed
digitally allows for a quantity of one, since there are no screens or physical setup.
 VI. MARKETING AND SALES PLAN

A. MARKETING PLAN
The marketing campaign will seek to increase visibility for INSTAPRINT, emphasizing
the ability of the customer to completely customize their design. INSTAPRINT will use several
different venues to communicate this message.

 Giving Discounts to Customers

As much as we love our customers, INSTAPRINT loves to give discounts on the
purchases of our customers no matter how little it is. The more you buy the bigger the discounts
of your purchases and it will happen only once a month.

 Crowdfunding Events
INSTAPRINT will host these kinds of events to raise funds for good causes.
Using a t-shirt designer tool, our customers can create a unique t-shirt that is relevant to the
theme of the event. Once ordered and printed, everyone participating will be wearing them on
the day of the event. After taking plenty of pictures, users might share it on social media and
other platforms. In this way it will makes our event stand out. It will help us raise awareness
among people the right way.

 Social Media Marketing

Social media is a superb medium for brand spanking new business homeowners to get
interest and make awareness regarding their brand and offerings. Not solely that, it's efficient and
simple too. the most advantage of social media selling is that the creation of name awareness
among your networks. Additionally, it provides you a platform to generate ideas with the
assistance of the audience and vendors in your system. INSTAPRINT will create a poll on
Twitter or Facebook for t-shirt styles and hope our followers will raise to vote on the most
effective plan.
Consumers that participated in our poll will most definitely come on your website to
order a t-shirt with that design. INSTAPRINT will always keep you updated about our new
offers and we are open for any suggestion that our customers want.

 Student Events
INSTAPRINT will try and advantage cognizance of the extraordinary pupil organizations
who actively buy shirts for his or her members. Awareness may be accomplished via an
aggregate of sponsorship of pupil company occasions in addition to classified ads in magazines
that specially goal this demographic.

 Advertising
INSTAPRINT will run ads in several teen/young adult magazines so that our business
can slowly earn the interest of the people.

B. SALES PLAN
The income method will emphasize the truth that ordering a shirt from INSTAPRINT is a
totally clean and eye-catching enjoy. The income attempt will paintings at the chronic
improvement of the internet site, the primary device used for ordering. It could be pretty
essential to have a friendly, clean to apply net interface for two fundamental reasons. First, there
are such a lot of alternatives to be had that it is able to end up formidable to the patron. The
second motive is that a massive part of income could be located at the internet site. It is vital to
make it so clean that humans don’t forestall element manner via ordering because of bulky or
tough instructions. The internet site embraces the philosophy of creating the enjoy so clean and
eye-catching that the patron comes returned to shop for more.

INSTAPRINT can even depend upon three different elements to assist enhance income.
The first is exemplary patron carrier. Having super carrier will offer the patron with the sensation
that the enterprise is asking out for the patron’s interest. Second, while a patron location an
order, they may probable be excited to peer the completed product, so INSTAPRINT will make
sure the quickest turnaround time possible. Lastly, income could be boosted through presenting
clients an excessive exceptional product. We will use excessive grade cotton shirts and
contemporary sublimation printing materials.
 VII. FINANCIAL PLAN
Key Assumptions

Our key assumptions are:

 There are people with decent incomes who want to buy custom t-shirts.
 As a fashion and personal statement, people like wearing shirts that say something.
 Our customers can find us on the internet.
 Our consumers will value the comfort of having t-shirts delivered to their homes and will
gladly pay for it.

Revenue by Month
80000

70000

60000

50000

40000

30000

20000

10000

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Revenue
Expenses by Month
25000

20000

15000

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5000

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Expenses Direct Cost

Net Profit (or loss) by Year

40000

35000

30000

25000

20000

15000

10000

5000

0
2021 2022 2023
-5000

-10000

Loss Profit
A. FINANCING
USE OF FUNDS
INSTAPRINT will incur the following expenses for startup:
1. Printers - it is one of the most important items you’ll need. You can do a lot with just one
printer, but the best businesses have several different kinds to choose from. The four
types that printing businesses use are inkjet, laser, sublimation, and solvent printers. Solvent
printers offer the best graphics, but they are very pricey and might be too much for a very small
business.
2. Computers - to use with a graphics and cutting program. You’ll also need it for payment,
inventory, and ordering functions. Our suite of software is ideal for helping you manage your
business.
3. Graphics programs - to create custom images and art for the shirts and other media.
4.Transfer paper - to transfer the images from the printer to other materials. This requires the
use
of a heat press.
5. Cuter - You’ll need a cutter and the program included in it to create stencils for screen prints.
6. Emulsion
7. Dryer
8. Inks
9. Website - This will be used for information disbursement as well as ordering.
10. Shelving display unit - To display assorted graphic images on paper for easier viewing.
11. Broadband Internet connection.
12. Two desk/chair/office supplies sets.
13. Small shirt inventory - Inventory will be kept small to lower overhead. This will be
accomplished by using a shirt vendor who is one shipping day away, effectively using a just-in-
time (JIT) system for managing inventory.
14. Heat application unit — To make the sublimation transfer.

Business Equipment- P150,000.00

 Office- P100,000.00
Initial Operations- P40,000.00
Total Cost- P290,000.00

B. PROFITABILITY ANALYSIS
The t-shirt costs P160. 00 – P300. 00. In example, a customer ordered 50 shirts and the
quality of its design costs, let’s say, P200. 00 each. 50 shirts X P200. 00 = P10, 000. 00
For instance, that the cost of expenses on each shirt is P120. 00, the business will earn a
profit of P80. 00 for each shirt, with the total of P4, 000. 00, that is for 50 shirts. The profit of
the company depends on the number of shirts a customer will ask. Thus, this computation is in
approximation and still subjected for any changes if such is to be proven needed. 
C. OPERATIONAL EXPENSES
As for the computation, operational expenses are estimated to be around P120. 00 per
shirt. For instance, there are 50 shirts to be printed (P120. 00 x 50), a total of P6000. 00 is the
operational expense incurred. This amount should therefore be watched to monitor the
operational expenses of the company. The general manager in this sense should consider
allocating the remaining retained earnings as an allowance for INSTAPRINT.

D. PRICING STRATEGY
A t-shirt will cost P160.00 and the design will cost P150.00 with total cost of P310.00.
And the efforts of the workers will be added in the total cost in which it cost P50.00 per shirt.
The final price of the customized shirt will be P360.00 in any sizes.

E. DEPRECIATION

ITEM COST USEFUL LIFE DEPRECIATION

COST
Building 325,000.00 15 21,666.00
Equipment 290,000.00 15 19,333.00
 Total 40,999.00

F. STATEMENTS
INSTAPRINT
Projected Profit and Loss
For the Year 2021-2023

2021 2022 2023

Revenue 402,500.00 570,700.00 730,200.00
Direct Costs 132,650.00 265,300.00 397,650.00
Gross Margin 132,650.00 265,300.00 397,650.00
Gross Margin% 50% 50% 50%

Operating Expenses

Salaries and Wages 100,500.00 110,000.00 120,000

Employee Related 20,575.00 23,050.00 25,500.00
Expenses
Marketing 25,600.00 28,500.00 30,350.00
Utilities 47,750.00 50,500.00 53,750.00
Insurance 28,750.00 32,450.00 35,499.00
Total Operating 222,675.00 248,500.00 265,099.00
Expenses
Operating Income (90,025.00) 16,800.00 122,551.00

Interest Incurred 40,000.00 30,000.00 17,500.00

Depreciation and 15,000.00 15,000.00 15,000.00
 Amortization
Total Expenses 410,325.00 558,800.00 695,249.00
Net Profit (7,825.00) 11,900.00 34,951.00
Net Profit/Sales (2%) 2% 5%

INSTAPRINT
Projected Income Statement
For the Year 2021-2023

2021 2022 2023

Service income
Customized shirt 675,000.00 787,500.00 900,000.00
Total 675,000.00 787,500.00 900,000.00
Less: Operating
Expenses
Salaries and 100,500.00 110,000.00 120,000
Wages
Employee Related 20,575.00 23,050.00 25,500.00
Expenses
Marketing 25,600.00 28,500.00 30,350.00
Utilities 47,750.00 50,500.00 53,750.00
Insurance 28,750.00 32,450.00 35,499.00
Total 222,675.00 248,500.00 P265,099.00
Net Income Before 452,325.00 539,000.00 634,901.00
Tax
Less: 32% Income 144,744.00 172,480.00 203,168.32
Tax
Net Income After 307,581.00 366,520.00 440,732.68
Tax
 INSTAPRINT
Projected Cash Flow
For the Year 2021-2023

Pre-Operating 2021 2022 2023

Expense
Cash Beginning 1,200,000.00 185,000.00 636,825.00 1,035,081.00
Balance
Sales ---------------- 675,000.00 787,500.00 900,000.00
Total Cash 1,200,000.00 860,000.00 1,424,325.00 1,935,081.00
Receipts
Less: Acquired
Fixed assets
Land 400,000.00
Building 325,000.00
Equipment 290,000.00
Total 185,000.00
Less: Operating
Expenses
Salaries and 100,500.00 110,000.00 120,000
Wages
Employee 20,575.00 23,050.00 25,500.00
Related
Expenses
Marketing 25,600.00 28,500.00 30,350.00
Utilities 47,750.00 50,500.00 53,750.00
Insurance 28,750.00 32,450.00 35,499.00
Income Tax ------------ 144,744.00 172,480.00
Total 223,175.00 389,244.00 437,579.00
Cash Ending 185,000.00 636,825.00 1,035,081.00 1,497,502.00
Balance
 INSTAPRINT
Projected Balance Sheet
For the Year 2021-2023

2021 2022 2023

Current Assets
Cash on Hand 636,825.00 1,035,081.00 1,497,502.00
Total Current 636,825.00 1,035,081.00 1,497,502.00
Assets
Fixed Assets
Land 400,000.00 400,000.00 400,000.00
Building 325,000.00 325,000.00 325,000.00
Equipment 290,000.00 290,000.00 290,000.00
Total 185,000.00 185,000.00 185,000.00
Less: Accumulated 40,999.00 81,998.00 122,997.00
Depreciation
Total Fixed Assets 225,999.00 103,002.00 62,003.00

Total Assets 862,824.00 1,138,083.00 1,559,505.00

Liabilities &
Partner’s Equity
Current Liabilities 144,744.00 172,480.00 203,168.32
 Total Current 144,744.00 172,480.00 203,168.32
Liabilities

Partner’s Equity 1,200,000.00 1,200,000.00 1,200,000.00

Retained Earnings ---------- 307,581.00 674,101.00
Add: Net Income 307,581.00 366,520.00 440,732.68
Total Equity 1,507,581.00 1,874,101.00 2,314,833.68
Total Liabilities & 1,652,325.00 2,046,581.00 2,518,002.00
Partner’s Equity

G. FINANCIAL ANALYSIS

INSTAPRINT
Projected Financial Ratio
For the Year 2021-2023

1. Test of Liquidity
Current Assets
Current Ratio = -----------------------
Current Liabilities

YEAR CURRENT CURRENT CURRENT RATIO

ASSETS LIABILITIES
2021 636,825.00 144,744.00 4.40
2022 1,035,081.00 172,480.00 6.00
2023 1,497,502.00 203,168.32 7.37

2. Test of Debt Service

Total Liabilities
Debt to net worth Ratio = -----------------------
Total Equity

YEAR TOTAL TOTAL EQUITY DEBT TO NET

LIABILITIES WORTH RATIO
2021 144,744.00 1,507,581.00 0.09
2022 172,480.00 1,874,101.00 0.09
2023 203,168.32 2,314,833.68 0.08

3. Test of Profitability
I. Net Profit Margin
Net Income After Tax
Net Profit Margin = ------------------------------
Sales

YEAR NET INCOME SALES NET PROFIT

AFTER TAX MARGIN
2021 307,581.00 675,000.00 0.45
2022 366,520.00 787,500.00 0.46
2023 440,732.68 900,000.00 0.49
 II. Operating Profit Margin
Net Income Before Tax
Operating Profit Margin = --------------------------------
Sales

YEAR NET INCOME SALES OPERATING

BEFORE TAX PROFIT MARGIN
2021 452,325.00 675,000.00 0.67
2022 539,000.00 787,500.00 0.68
2023 634,901.00 900,000.00 0.70

III. Return on Owner’s Investment

Net Income
Return on Owner’s Investment = ---------------------
Partner’s Equity

YEAR NET INCOME PARTNEER’S RETURN ON

EQUITY INVESTMENT
2021 307,581.00 1,200,000.00 0.25
2022 366,520.00 1,200,000.00 0.30
2023 440,732.68 1,200,000.00 0.36