Professional Documents
Culture Documents
Implementation and Evaluation
Implementation and Evaluation
Implementation and Evaluation
2 1.1 Introduction
2 1.2 What's Success?
21.3 Levels in Organizing Nutrition and Health Programmes
21.4 Level I : Conveying Suitable Messages to Selected Target Groups
21.5 Level I1 : Multiplying Message Reach and Population Coverage
21.6 Level I11 : Promoting and Sustaining Community ActionPractice
21.7 Level IV : Helping the Community to "Take Over"
21.8 Let Us Sum Up
2 1.9 Glossary
21.10 'Answers to Check Your Progress Exercises
21.1 INTRODUCTION
In this last Unit of Course 5 we take a good look at ideas about organizing
successful nuuition and h e . education programmes. You already know much of the
theory and practice from your study of the previous units and the practical activities
you have conducted. But how do we integrate all this in order to promote and sustain
community action? In fact, how do we ultimately help community members to "take
over" a programme?
We must realize that there are no ready-made recipes for success. A strategy that
works in one situation may fail in another. We are using the term "process model"
here to indicate a flow chart or sequence of steps which could help us to achieve a
particular aim. The processes are organized according to different levels of involve-
ment with the community. The more our involvement with the community, the more
we let'them control the process. As you will find on reading the unit, we have given
examples of Levels I to IV. Try to put down examples of programmes working at
these levels from your own experience. Or alternatively gather information from field
level functionaries in your area. This should help you to arrive at some ideas how you
can organize a good nutrition and health education and action programme.
Objectives
4 L
.
Choosing approaches,
tKAF' studies
1
Finali sing message presenta-
tion (including pretesting)
Feedback to programme
PRA techniques may therefore be piiticularly useful for Steps 1, 3.4 and 7
1) List five ways in which you would encourage community participation in identify-
ing a suitable message for preschoolers at risk of suffering from malnutrition.
/
2) The process model given in Figure 21.1 mentions the use of knowledge, attitude
practice (KAP) studies. What technique would you use to collect information on
the knowledge, attitude and practices in the community group with which you are
working?
21.5 LEVEL H :MULTIPLYING MESSAGE REACH
AND POPULATION COVERAGE
Do you recall the case study we discussed in Unit 20? Starting with a group of
preschoolers the message reaches older children, mothers and staff working with
them. The case study illustrates how quickly a message can diffuse through a
community.
From this flows the point that Level I1 must follow Level I. Once we have been able
to design and test a suitable message we must decide on how to put it across first to
the maximum number of people in the target group and then to other community
members. Here "we" means us and the community.
Figure 21.2 illustrates a process model for "spreading a suitable message" to the
maximum number of people. Steps 4 and 5 need not take place in the order shown.
Both can take place simultaneously for example or the order can be reversed.
Some of the terms we have used in the flow chart need further explanation. In Step 1
we mention identifying the most cost effective channel of communication. As you are
aware. the term "channel" refers to all those means used to convey the message from
the "sender" to the "receiver". It is therefore inclusive of the media used as well as
location-specific details i.e. how and where is the message to be conveyed. In Step 1
you will be required to evaluate which channel would be the most effective for a
larger audience. While group discussions may be useful in small groups, larger
groups would require methods with which a greater coverage is possible. For
example, a larger group may be split into smaller groups and discussions conducted
with each group. In certain other situations mass media could play a key role e.g.
posters or pamphlets. TV or radio programmes.
In this context "cost effectiveness" becomes important. The actual medium you use
and your methodology would depend on the access you have to money. Some mass
media e.g. video programmes may be completely outside your reach whereas circula-
ting photostated copies of pamphlets with your original handwritten material or
pictures drawn by you may be possible. All this has to be evaluated within the
context of how you can create the maximum impact without too much expenditure.
It is a fact that using a combination of media can generate much greater impact.
But can you or the agency which you are working with actually afford to spend so
much more money? So resource considerations might encourage you to think more
closely about choosing a single medium supplemented by methods such as small
group discussions which may have no cost implications. Another way of reducing
costs is to consciously use and promote the diffusion of the message through the
network of community links such as those existing in mahila mandals or youth clubs
or wider networks over a larger geographical area. Identifying key people in the
community--people who are opinion leaders-is of great importance in stimulating
the process of spreading the message (Step 5)-What do we mean by the term
"opinion leaders"? This refers to people who can play a vital role in shaping the
opinions of others. A village head or sarpanch may be an opinion leader for example.
Opinion leaders can also be drawn from groups who hold no executive powers in a
community--their leadership is of a more informal nature. The next question is how
do you get them on your side? It might be a good idea to meet them individually
once you have identified them through interviews with field level functionaries or
community members. Once they are convinced, the diffusion of the message would
be quicker and more effective.
Multiplying Message Reach and Population Coverage
1
Identifying strategies for diffusion of
message e.g. child-to child/woman-to-
woman
Fig 21.2 Level 11: Process model for multiplying message reach
and population coverage
We've discussed the major steps involved in message diffusion across community
linkages. Now can you list strategies you would like to use in order to identify key
persons and get their help? Which of the strategies alteady mentioned in Course 5
would you find most useful?
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0 Individuals
Links between Individuals
Fig. 213 : Community institutions and networks (simplified and adapted version
of a map drawn by community members as part of a PRA exercise conducted
by an NGO called SPEECH)
The task of promoting community action can begin once a message has spread and
started to influence the knowledge and attitudes of people. You would have realized
by now that there are links between knowledge. attitude and practice.
There is a gap between knowledge and attitude for example. An individual knows
certain facts but has she or he developed the positive attitudes needed to actually put
the knowledge gained to good use? Further positive attitudes are not equivalent to
appropriate action i.e. there is a gap between attitude and practice. To put it another
way a person acts only after sufficient knowledge is acquired and a strong positive
attitude develops towards a certain practice.
So once a message has actually spread or diffused through a community we need to
carefully analyze the answers to questions such as the following:
Who will act?
Which individuals are most likely to initiate action (innovators)? What motivates
8
them?
Who would be most likely to follow the innovators Fust? Why?
Who is likely to resist any kind of change? What is preventing these individuals
from adopting a particular practice or course of action1
These questiombring out some important aspects we need to consider. In adopting a
practice the following situations usually arise:
I) A few community members begin a new practice (promoted by nutrition/health
education). Such people are called INNOVATORS.
11) Some other individualsfollow in the footsteps of the innovators and adopt the
practice as well. These are the EARLY ADOFTERS.
III) People who are hesitating in adopting the practice but have a favourable attitudc. Organblng Sucaessf~Nutrltlon
and Halth Pr&ammcs :Selectfd
They exercise caution and prefer to "Wait and Watch". These are the SLOW Process Models
ADOPTERS.
IV) Then there are those people who resist change. They may be indifferent. On the
other hand they may even be hostile. These are the people you will have to
tackle with tact and persuasion. The innovators and early adopters can help.
But remembers to work out your strategies kceping the local situation in mind-
particularly local politics!
This analysis clearly shows us that we need to make special efforts to convince the
slow adopters and also to .cry and break down h e barriers which exist in the case of
those who reject a message,
The next part of the task of a community worker is to actually help in sustaining
community action. Are the people who have adopted the practice feeling satisfied? Is
it showing results? How can we keep their motivation high while they wait for their
action to show good results?
It is crucial to identify any problems that people may be facing. Again it is important
to let people speak out and encourage them to arrive at solutions to their problems.
You can help out if necessary.
Now lbok closely at Figure 21.4. Think of how you could use this process in your
own setting. Also consider how 'you might need to modify is to make it more
effective. Remember it's only one possible modcl. Feel free to develop your own!
Process model for promoting and sustaining community actionlpractice
i Fig 21.4 Level III :Process model for promoting and sustaining community
actionlpractice
Check Your Progress Exercise 2
1) Discuss the process model for Level I11 with any field level functionary or
knowledgeable person in your communitylarea of work. Now list the person's
comments with regard to
We return here to some basic issues in community work. It should be our aim to
indicate positive action in a community through nutrition and health education. After
desirable practices have started being adopted, it is best to let the community
members manage the programme on their own. This involvement and independence
of community members in doing their own planning, decision making and in taking
up collective action is the key to our success. The process is difficult sometimes
because it implies "loss of control" as some people may perceive it. However,
helping the community to manage a programme on its own is what participative
approaches are all about.
Experiences from many parts of the world indicate the benefits of community
involvement in creating change which is self-sustaining. Figure 21.5 gives you some
idea of how you can encourage the community "take over" a programme.
As we said earlier you must think more about the process model we have given.
Adapting it to your local situation is important. If you notice, we have mentioned the
points in the process where key persons and othe~community members would benefit
ftom training inputs. 1n~wps'2and 3, for example, key persons (i.e. people who are
receptive to education pkogrimmes and who help to shape community opinion and
action) have to be trained for their function of being leaden. Training is
indispensable during implementation as well.
1
Group sessions with key persons
to discuss how the community
can run an action programme
1
sibilities for themselves by
i
Implementation of action plan TRAINING
by community
Fig. 215 Levd IV :Process model for helping the community to "take over"
21.9 GLOSSARY
Diffuse Spread
Feedback Giving information and reactions to people who started the
programme
KAP Knowledge, attitude, practice
Key person Individual who can help shape opinions and direct the course of
action
NGO Non governmental organization
Process Model One possible list of steps involved in a particular process
Self S w e y A survey conducted by the community members about their own
community
All Check Your Progress Exercises in this unit are activity-based in the context of
the community in which you work or with which you are familiar. So answer on the
basis of your own experience keeping your local situation in mind.
ANNEXURE I
This refers so far to maps made by people on paper, the floor or the ground. and to
three-dimensional models on the ground. Used or usable for identifying, presenting.
checking, analysis. planning and monitoring to cover the following, showing numbers
and locations:
- census-type information on men. women. children, age cohorts.
and compiling a community register
- key informants
- health specialists-TBAs, herbalists, traditional health
practitioners. therapists. etc
- social groups (ethnic. caste. clan etc).
- household characteristics
- handicapped
- the sick. by types of disease (TB. cataract. etc). by location and
social group
- pregnant women and month of pregnancy (one seed per month)
- alcoholic husbands
- widows
- children who doldo not go to school
- women who doldo not go to the clinic
- child marriage
- deaths. by category
- malnourished children etc etc
a Social - dowry
- ownership of assets
- wealthlwellbeing status
- marriage from outside the village etc etc
a natural - community natural resources
resowces - land use
a facilities - community facilitie~schools.temples. churches etc
- clinics. health posts
- medical shops
- water supplies
- sweet lighting
- communications (roads, paths etc)
a hazards - pollution
- zones of defecation
- places where mosquitoes breed
- drains
- no go and problem urban areas
- gheuo areas
- street lighting
a ufilisation: - who uses health services. and where they live
- immunisation status of children
- family planning status (sterilisation)
- who receives assistance
useful for: a establishing rapport
a starting point of entry with community
a part of analytical process of better understanding the health/
nutrition situation
a demographic--census, household survey. baseline etc
a identifying vulnerable groups
a identifying health risk factors according to household and area
a visible ranking of households according to wealthlwellbeingl
health
ad hoc investigations in the community
identifying risk factors
awareness and planning by the community
participatory location of facilities
monitoring by the community, graphical representation of
changes in healthlnutrition over time
2) Seasonal diagramming and analysis
BY - rainfall
- labour in agriculture
- cropharvest
- food availability
- illness by type and prevalence
- gender perceptions of diseese-prone periods
- water supply
- fuel sources
- access to facilities
- stress, happiness etc etc
useful for: awareness and planning: community and health worker
awareness and planning for health initiatives in relation to
disease trends, times of stress, etc
timing of interventions in conjunction with variations of
i. water supply
ii. disease
iii. type and availability of food
iv. income
v. migration
vi. festivals
vii. how busylfree people are
monitoring-by them, and by us
health workers' and communities' monthly monitoring of
biggest problems
3) Matrix ranking and scoring
health care providers vs diseases
types of illness vs access and utilization
scoring characteristics of health providers
scoring characteristics/effectivenessof types of treatment by
type of illness
characteristics of diseases
food availability/food use: what is there vs what is used
health/nuuition problems
food preferences and characteristics
sources of credit and characteristics
sources of income and characteristics
reasons for neqiing credit (illness, funeral, hunger etc) vs
choice of sources (husband, sister, moneylender etc)
areas according to healWdisease status
patterns of health service usage
patterns of service supplyldrug availability
- vulnerabilityldebility (linked to income, food supply, etc)
usefrl for: part of analytical process, including values placed on the non-
tangible as well as physical things
people's own analysis, sharing knowledge etc
people identifying and expressing priorities, and options for
action
targeting, and allocation of resources
4 ) Sequence matrices
- sequence of going for consultation and treatment
- sequence of a disease, with characteristics and treatments
useful for: agenda for discussion, participatory definition of needs and
priorities
learning how services tan be improved
5 ) Casual andjlow diagramming
- tracing the sequence of a disease and action taken at each stage
- causal diagram-impact of a cash crop
- food chain
- what happened after immunisation
- sequence of weaning practices in relation to seasonality and
food availability
useful f w : analysis of process'es, sequences of action, causes, choices, and
potential effects
planning sequences of shorter and longer-term actions
"what if' analysis, before and after, understanding what has
happened and what might happen ...
evaluation
Rough, smooth, chirped, damaged etc stones. Therapist does her own stones first.
Very useful for personal interpretations of psychological problems. Could be used in
communities for how groups see themselves and others?).
- institutions and linkages
- access to linkages
- social groups, key individuals
- health service organisations, local health care providers (inside
and outside village) and which act on immediate causes,
which on longer-term
useful for: conflict identification and resolution
identifying sources of health advice and treatment etc
7 ) Case histories
- acutebonger maturing diseasestracking leprosy, TB etc
treatments, what done etc
- history of an illness in the area
- history of an illness episode and treatment in an individual
- history of drought and its after effects on particular families .
- project case histories from villagers' points of view
- status change in people working on projects
- verbal autopsies
useful for: learning about the above
communicating perceptions of illness
communicating to managers through quotations, recordings,
video.
8) Wealthlwellbeing ranking
- wealth or wellbeing ranking
- health ranking, leading to what is healthJmalnutrition (criteria,
characteristics) etc.
useful for: targeting
sampling
research comparing different groups
correlations between sickness and socio-economic etc status
identifying focus groups by wealth/wellbeing/health