Achievement Level

Overt & Implied Messages in Ads

Learning Intention:

 We are learning how to identify overt (explicit) and implied (implicit) messages in advertisements

Success Criteria:

 We use both written text and illustration text to help us find clues within media
 We make reasonable inferences (an educated guess) which relate to the media
 We justify the inferences we make using our schema and evidence from the media
 We provide responses using evidence/proof from the media to support our thinking

Media Literacy Curriculum Expectation: Making Inferences / Interpreting Messages –

interpret media texts, identifying overt and implied messages and support them with
evidence
Knowledge & Level 1 Level 2 Level 3 Level 4
Understanding
Understanding demonstrates demonstrates demonstrates demonstrates
of the content limited some considerable thorough
presented in the understanding understanding understanding understanding
media text: of the content of the content of the content of the content
- identify the
implied
message
- provide
evidence to
support the
implied
message