Communication

Arts
AN OVERVIEW
 What is Communication Arts as a
field of studies?

The Bachelor of Arts in Communication is a four-year degree

program intended for individuals who wish to pursue a career in the
fields of media, advertising, public relations, and similar industries.
• It discusses how different media platforms are able to relay the
information through verbal and non-verbal messages.

• Students also get a wider understanding of how communication

works in interpersonal relationships, organizations, groups, and
cultures.

• The course integrates the mastery of radio, television, print media,

and other media platforms used for communication.
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Subjects 03

and 04

Curriculum 05

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• Introduction to Communication Media
• Introduction to Film
• Communication Culture and Society
• Introduction to Development Communication
• Communication Theory
• Risk, Disaster and Humanitarian Communication
• Social Media Principles and Practices
• Advertising Principles and Practices
• Communication Research
• Broadcasting Principles and Practices
• Journalism Principles and Practices
• Desktop Publishing
• Multimedia Storytelling
• Communication Media Law and Ethics
• Social Media and Mobile Technology for Communication
Campaigns
• Digital Learning Materials Development
• Visual Communication
• Script Writing for Multimedia
• Thesis/Special Project 1
• Communication Planning
• Digital Publishing
• Multimedia Production
• Thesis/Special Project 2
• Communication Management and Entrepreneurship
• Knowledge Management
• Radio and Television Management
 Program Outcome
• Communicate using different platforms
• Conduct research in communication and media
• Create communication materials using different formats
• Comply with ethical standards and practices in communication
• Communication theories and principles in developmental work
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Career 04

Opportunities 05

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 Media
• Anchorperson
• Film Director
• Lighting Technician
• Media Critic
• Producer
• Reporter
• Script Writer
• Sound Technician
• Sports Announcer
• Videographer
 Business
• Advertising Executive
• Communication Consultant
• Customer Service Representative
• Development Officer
• Director of Corporate Communication
• Marketing Communication Manager
• Marketing Manager
• Media Account Executive
• Media Buyer
• Public Affairs Director
• Publications Editor
• Public Relations Officer
• Telecommunications Specialist
 Drama
• Actor
• Theater Manager
• Theatre Director
 Education/Community
• Arts Administrator
• Community Affairs Liaison
• Community Relations Director
• Diplomatic Host/Hostess
• Government Lobbyist
• Governmental Press Secretary
• Language Arts Teacher
• Legislative Correspondent
• Political Campaign Director
• Politician
• Public Information Officer
• Speech Writer
• University Professor
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‘The art of
communication is the 03

language of 04
leadership.’
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- James Humes 06
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Thank you and 03

hope you learned 04

from our
discussion! 05

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