Zara is a Spanish clothing retailer, founded by Amancio Ortega in 1975.

At the forefront of fast fashion

Fast fashion is a term used to describe a highly profitable business model based on
replicating catwalk trends and high-fashion designs, and mass-producing them at low
cost.
This model makes fashion trends quickly and cheaply available to consumers.
U see today many clothes retailers function on a seasonal model, it means that they
produce clothes regarding to season. And customers always want to catch up with the
trend. As a result, in the end of the season some stores have to heavily discount the
clothes they cannot manage to sell.
About Zara, however, can afford to develop new designs all year round and produce them
for a brief period, therefor they can eliminate the need for discount price.
Zara is very creative in drawing design with 1000 designs a month and they often update
collections according to sales report. This quick helps to continuously provides new
design by making them avaiable in stores every 2 weeks, attracting customers to visit
their shop frequently
Not only focus on clothing, Zara s products also include accessories, shoes, swimwear,
beauty, and perfumes. This makes Zara become Mission statement is to “give customers
what they want, and get it to them faster than anyone else.” Zara has consistently acted
as a pioneer in fast fashion based on a highly responsive supply chain. To have a clearer
look see how zara turn sc into thei