Name: Dave Winkler C.

Magdadaro
Course and Schedule: BS ECE – III ES MGMT (MW 7:30 - 8:30 pm)
Date of Submission: September 24, 2021

Consider the following:

You are the strategic manager of an Engineering Firm that specializes in providing quality
materials for infrastructures such as high-end hotels, buildings, and other related businesses.

You were assigned to help the company provide its plans and programs for the next 3 years
of operation. A brief background is that the company currently has a market share of 3% from the
whole Visayas region. They currently have 3 branches within the Metro Cebu area, each branches
operates for 8 hours a day and 12 days a month. Due to the lack of personnel and sourcing of
materials, they would tend to work only 12 days a month. Meanwhile, the owner wants the business
to thrive and probably increase its market share soon.

Given the following information provided, as the Strategic Manager what should be done.
What are your goals for the company in the next 3 years?
Specify plans to ensure you will be able to meet your goals.
What are the stated goals and real goals of the company?
What could be your strategic plans for the company to meet its organizational goals?
Provide a Gannt Chart of activities basing on your Strategic Plans.

Answer in a manner that you will be presenting to the owner of the plans and programs that you
strategize in the next three years.
 Strategic Planning

Company’s Mission Statement Company’s Vision Statement

Our mission is to provide the best To be known as a company that
materials to our valued customers. We assure provides a top-quality materials and services
that the materials that we are providing are at in the infrastructure industry.
the top quality at all times.

Our Core Values

Purpose Integrity Professionalism Commitment
Client Focus Leadership Excellence Growth

Three Year Organizational Goals

• Increase Market Share • Maximize Daily Operations • Expand Outside Metro Cebu

Strategic Objectives and Goals

Financial
• Produce and maintain a high monthly
company revenue
• Increase the monthly sales
• Advertising the product
• Understand the competitors
Customer
• Strengthen the relationship between loyal
customers by having a reward card every
purchase
• Assure the feedback after the purchase of
the customer by having a customer service
hotline
• Use social media platforms in order to
promote the company to the customers
 Product
• Innovate a new method and product to the
market
• Ensure the quality of the materials and
product
• Continue to upgrade the machineries and
equipment
• Lower the prices but attaining the quality
of the material by having an advantage to
the competitors
Employees
• Train the employees according to their
respective jobs
• Develop and maintain a structure that
allows the use of a virtual office
• Create a working schedule that is a people
friendly by giving day offs to the
employees
• Conduct a weekly and monthly meeting in
each department to assess the different
problems that the company faces

Specific Strategic Goals with a Timetable

Action Plan
A. Recruitment and hiring of the new employees
B. Orientation of new the employees to the company
C. Develop a virtual office so that the use of online platform can be utilize
D. Constant training of the employees
E. Canvass different suppliers to assure a high-quality raw material with a lower price
F. Create opportunities by expanding the business through creating business partners in Metro
Cebu and Cebu
G. Publish advertisements to promote the product and company
H. Have a weekly and monthly assessments for each department to address the problems that
may arise
I. Innovate strategic marketing plans such as discounts new product innovation and products
upgrades
J. If the branches in within the Metro Cebu is stable enough, start expanding the company by
building offices on provinces outside Metro Cebu
K. Monitor the monthly sales and revenue so that the target increase market share can be
obtained
Timetable