 Direct sales model: accepts orders directly from the customers, without any

resellers involved
 Make-to-order model:
o Customers place orders on Dell’s website, specify requirements
(computer configuration and specifications).
o The customer’s requirements are forwarded to the manufacturing
department.
o Begin assembly of the custom PC.
o The computer is ready and shipped to the customer.

Restructure in Dell’s supply chain.

 Integrating direct sales with retailers (multiple channels)
 Standardized offers including the most frequently purchased configurations
 Ready-made, in-stock systems for quick delivery
 Segments of the customers and products they choose:
o Customers with specific needs  configurable products
o Customers who use Dell as a trusted advisor  preconfigured
products
o Customers who value speed  finished goods purchased
directly/through the website