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Chapter IV: Technical Aspect A. Training and Education: B. Teamwork
Chapter IV: Technical Aspect A. Training and Education: B. Teamwork
Qualifications:
B. TEAMWORK
The teamwork in this company was very successful, each members shows
willingness, determination, focus and to treat people nicely.
C. Personnel Involvement
“Leadership is one of the most observed and least understood phenomena on earth.”
(Burns, 1978). BreadTalk has grown to become one of Singapore's top F&B empires in
the modern era. The success of this organization can be traced back to its founder and
leader, George Quek. George, who comes from a humble background, started his
business in Taiwan selling Dragon Beard candy from a kiosk and later expands the
business and starts a small food business in Taiwan selling South-East Asian cuisine. It
shook up the bakery industry with its innovative and ingenious products after entering
the market with its fledgling concept of a boutique bakery. BreadTalk, the market leader
in the emerging concept bakery, was listed on the Singapore Exchange in June 2003,
giving customers a stake in the popular bakery. George Quek is armed with a never-
say-die attitude and the courage to face the impossible.
Awards: