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HR of The Future: Conclusions and Observations: Dave Ulrich
HR of The Future: Conclusions and Observations: Dave Ulrich
HR OF THE FUTURE:
CONCLUSIONS AND OBSERVATIONS
Dave Ulrich
Human Resource Management, Spring 1997, Vol. 36, No. 1, Pp. 175–179
Q 1997 by John Wiley & Sons, Inc. CCC 0090-4848/97/010175-05
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gram. They must learn to quickly design fers an array of choices for roles HR can and
thoughtful programs, to act on those pro- should play.
grams, then to learn and adjust.
Change comes at two levels. First, funda- • Administrative vs. strategic. The evolu-
mental change means changing culture or tion of the function has been from
identity. Firms which have for decades had an administrative to strategic. There are ar-
identity may find that their traditional culture guments, however, that if the adminis-
fails to create current customer value; for ex- trative work is not done efficiently, ac-
ample, Sears, IBM, and General Motors are in curately, and timely, HR professionals
the midst of fundamental culture or identity cannot plan strategic roles. How to bal-
change. Fundamental culture change will ance and be dualistic in these roles will
probably affect almost every firm from gov- be an ongoing challenge for the profes-
ernment agencies learning to become more re- sion.
sponsive and service oriented to universities • HR departments: Existing vs. trans-
learning to serve students of all ages and formed vs. disappeared. Some argue HR
across many geographies to airlines mastering should rediscover its past (paying atten-
customer loyalty. tion to employee unrest, unions, firm
Second, capacity for change means re- values, and administrative processes).
sponding quickly to that which is occurring Others argue that HR should be trans-
around us. Reducing the cycle time for com- formed into an elite strategic corps of
pletion of business initiatives becomes the re- business partners which creates globally
quirement and demand for HR professionals. competitive organizations. Others argue
A firm recently went from concept of an HR that HR departments should disappear
competency model to delivery in ten weeks, and be outsourced. These debates will
and the leader of the HR function then asked continue as will the debates as to what
that a similar process be applied to other staff to name the HR department (human re-
functions in six weeks. Making things happen lations, human resources, employee re-
more quickly, but still better, is an outcome of sources, organizational capability, etc.)
change.
From these essays we can conclude that • Doing HR work: HR professional vs. line
the workplace and workforce of tomorrow will manager vs. staff–who does HR work?
be different from that of today, that change What part of HR work is done
outside HR will require change within HR, by HR professionals, line managers, or
and that HR is at a crossroads in its ability to other staff groups? In a focus group
deal with this change. of line managers talking about the
HR department, participants uniformly
stated that as HR was becoming “more
strategic” most of the traditional HR
Things Unknown
work fell to them, the line managers and
These essays show that we know more about that they did not want to do it. They
the context for HR in the future than about wanted HR to return to doing HR work
the content. The content deals will issues of (meaning, let them as managers be freed
role, focus, practices, and governance of HR up to manage). How to clearly define
in the future. For each of these areas, we see roles and accountabilities will be dis-
questions which should elicit debate, dia- cussed for the next few years.
logue, and experimentation over the next few • Metaphors for HR professionals: lead-
years. ers, architects, stewards, partners, or
players? Image and identity are impor-
tant because they shape behavior. HR
Role of HR: What Is the Future Role of HR? professionals know many of the images
they want to shed, e.g., policy police, bu-
A number of continua can be used to describe reaucrats, administrators, regulators,
what the future role of HR might be; each of- etc. It is less clear what the future iden-
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ing such as knowledge generation (e.g., ating economic value, ensuring cultural
experimentation, benchmarking, con- heritage, managing employee work/life
tinuous improvement, competence ac- needs, globalization, etc.
quisition) and knowledge generalization • Benchmarking: Institutionalization the-
(e.g., moving information, skills, deci- ory reviews the process of sharing ideas
sion making, and rewards across bound- across boundaries. In the HR world, this
aries). As knowledge-based organiza- has been operationalized as benchmark-
tions proliferate, HR professionals play ing and best practices. Conferences,
different roles. publications, consultants, and other fo-
• Leveraging technology: Technology will rums exist where ideas are quickly
change how work is done in general and shared from one unit to another. HR
how HR is practiced in particular. A professionals must become masters of
sample of HR-related technology ques- benchmarking by not falling into the “if
tions include: How will technology con- they did it, so must we” trap.
nect employees without face-to-face • Measuring more and more accurately:
contact? How will technology change Too often, HR works at the personal
communication patterns (e.g., electron- whim of a CEO. When the CEO “takes
ic all-hands meetings)? How will tech- a liking” to HR issues, HR gets atten-
nology change specific HR practices tion; when she or he does not, it does
(e.g., resumes through Internet, dis- not. These essays call for and predict a
tance learning for training, automated more rigorous and demanding measure-
performance reviews, tailored benefit ment process for HR in the future. How
programs)? do we know when HR works? How do we
tie HR work to business results? In the
The traditional HR practices of staffing, train-
next few years, we will see more precise,
ing, performance management, benefits, reg-
valid, and reliable measures of HR ef-
ulation, labor relations, and so forth will not
fectiveness.
go away, but they will become the table stakes
for HR, with new practices emerging con- • Theory based vs. haphazard: From their
stantly. roots in these essays a wonderful mosa-
ic of theories of HR emerges. Some of
these theories focus on individual devel-
opment (e.g., HR’s role in developing
Governance of HR: How Do We
Get HR Work Done? leaders and nurturing employee well-be-
ing). Some theories focus on organiza-
The practical act of doing HR work will tions (e.g., HR’s role in coordinating
change. Several themes emerge from these es- work across flexible and alliance organi-
says as to how HR work will be governed. zations).
• Change and continuity: In the midst of
• Deliverables more than doables: For predicting a dramatically different fu-
decades HR has focused on doing good ture for HR, some of the essays thought-
work through design of programs that fully demonstrate that much of what HR
affect people and processes. Increasing- has done, it must continue to do. Em-
ly, the emphasis must be more on deliv- ployees have always been hired, devel-
erables. Deliverables represent the re- oped, and paid; and organizations have
sults or outcomes of doing good HR always had to have processes to take care
work. What happens because we have of employees. Much of the past will be
crafted innovative staffing, training, or found in the future, but learning what of
high-performing team programs? What the past to keep and what to change may
are the organizational implications? be an ongoing governance issue.
These essays point to a number of pos-
sible deliverables: making employees At minimum, some HR work will be done dif-
volunteers, implementing strategy, cre- ferently. If an HR professional from a previous
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decade arrives in the year 2000, expectations, nal two questions we would ask (with our an-
skills, and outcomes will be different. swer) are:
Do you want to play in this always changing
and at times unclear future?
Final Thoughts
Are you having fun?
If our purpose is to propose a debate about the Without a doubt, all the fine authors in this is-
future, it is better to end with questions than sue and many others of the best HR profes-
with answers. Questions elicit new frame- sionals we know answer with a resounding
works, approaches, and alternatives, so, the fi- “yes.”