6 Reasons

You Should
Consider a
Career in
Digital
Marketing

What makes digital marketing such a great employment field?

Digital marketing uses online technologies to attract customers and then promote and sell products and
services. Digital marketers use email and social media to relay their message.

There are lots of reasons, but here are six of the most compelling ones:

1. Digital Marketing Jobs Are in High Demand

When you’re looking for a job, it’s best to look for roles that have high demand and low supply. Why? If
companies really need to hire for a position but can’t find enough qualified applicants, they’ll be much
more likely to hire you if you do have the necessary skills. Plus, they’re also likely to pay a higher wage
than positions with low demand and high supply.

Digital marketing is a field where demand certainly outstrips supply. In contrast to this high demand,
supply is still quite low. There are lots of digital marketing courses floating around the internet, as well as
a few formal educational programs that teach digital marketing (though with questionable efficacy). But
few of them are producing graduates with the skills and knowledge necessary for modern digital
marketing jobs.

For you, this is a big opportunity to both learn and earn, which brings us to another benefit of working in
digital marketing: the pay.

2. Digital Marketing Jobs Pay Well (Even for Entry-Level Positions)

While salary isn’t the only thing you should consider when looking for a job, it is an important
consideration, nonetheless. Digital marketing as whole commands impressive salaries, especially when
you consider that most companies hiring for these roles don’t even care if you have a university degree
(more on this later).

According to Indeed, the average salary for digital marketing jobs in the United States is $63,857 (based
on 8,069 anonymous salary submissions by real companies and employees).
Of course, this number doesn’t tell the whole story, as it doesn’t take into account level of experience or
the variations in cost of living among different cities. Still, it shows just how lucrative this field can be.

3. Fun Companies
If you think that all entry-level jobs involve sitting in a cubicle at a faceless corporation, then you’re
fortunately mistaken. For every job like that, there’s also a startup or agency that wants to provide a
casual, fun work environment.

This isn’t to say that all digital marketing jobs will be in dog-friendly offices with bean bag chairs and
coffee bars, but lots of them are (and far more so in this field than others).

These jobs also tend to have cool benefits. For instance, at social media marketing software company
Buffer, all team members get monthly stipends for books, continuing education, and even coffee shop
visits.

If you’re looking for a work culture that’s a bit more interesting than the norm, then a job in digital
marketing can be a great way to find it.

4. Flexible/Remote Work Arrangements

We could have included this in the previous section, but it’s such a key benefit that we think it deserves
its own point. Given that digital marketing roles often come with working at young, tech-savvy
companies, it’s also common to find digital marketing jobs that allow you to either have a flexible
schedule or even work 100% remotely.

You won’t find this at every company, but because digital marketing work is, well, digital, it makes sense
that many companies allow digital marketers the freedom to work from anywhere in the world. Even if
they don’t give you total location flexibility, you can often get a more flexible schedule than a traditionally
scheduled 9 – 5 job.

5. Digital Marketing Allows Plenty of Opportunity to Freelance

So far, we’ve focused on all the cool full-time jobs that are available in digital marketing. While these are
exciting opportunities, digital marketing is also a field that lets you freelance (work for yourself) quite
easily if you want. This is especially true once you’ve gotten experience and training at a larger company.

If you have digital marketing skills and can learn some basic sales, then it’s easy to build up your own
roster of clients to earn as much as (or even more than) you would in a full-time job.

If you want, you can even structure your contracts so that you only work part of the year and then take
the rest of the year off to travel or work on other projects.

6. Digital Marketing Is Easy to Learn on Your Own

With lots of high-paying jobs, you have to have a bachelor’s degree or even a master’s. Or, you need to
attend some kind of lengthy certification program or spend years as an apprentice.
One of the great benefits of digital marketing is that you can learn almost all of the necessary skills on
your own. There are various online courses in everything from copywriting to sales pages to course
creation to coaching.

To start, digital marketers use tools that are mostly free or very cheap. This means that you don’t need to
invest in any expensive equipment or software to start learning.

BUT, as with most professions, the key to success lies in communication skills (especially writing,)
problem solving, critical thinking, and work ethic.

Have YOU ever considered a career in digital marketing?

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