CRISIS

COMMUNICATION
RESPONSE
 Incident Report

Date & Time of

incident: July 7 Location: Worthy Ends

People Involved in initial incident / crisis:

CFO & Marketing Director / HR Director
8 women have filed a claim so there is an ongoing lawsuit.

Explanation of incident:
(Include actions taken, injuries, or any detail about damage to
the organization)
Sexual Harassment lawsuit has been claimed against the CFO MD & HR
Director may be involved. NO deets have been released but its made it to
the news

Who was contacted:

They claim that HR had been notified but nothing

was done about it. lawyers are also now involved

Additional Information:

Beach themed party was a fuel to the ongoing situation.

 CMT Contact
List
Media Point of Contact - Diana Ronald
Person Phone Email

1. CEO - Vivian Brooks

vivian@worthyends.com
818-502-7141
2. COO - Violet Baker
violet@worthyends.com
818-931-7045

3. PR Director - Diana Ronald

Diana@worthyends.com
818-813-4803

4. Safety Specialist - Walter West

walterW@worthyends.com
818-310-7178
5. WE Lawyer - Issabell Brant
issabell@worthyends.com
818-915-0491
(Contact in Presenting Order)
 Addressing the Situation

Where is the situation being

addressed? Offices of Worthy Ends
Type of Harm:

N/A
Physical
Safety:
Business
Continuity:
Psychological x
Check incident report
5 W's:
Corrective Action: CFO & Marketing Director have been fired

Adjusting of Information: Hr director may be fired pending

investigation
Reputational x
Crisis Type -
Victim Accidental Preventable x
Reputational Threat -
High Medium x Low
Response Strategy -

Denial Diminish Rebuild x Bolstering

 CMT Communication
Worksheet
Who is our target audience (exact stake-holders):
We are addressing, Employees & external Stakeholders

Who is the specific audience (who might be present):

We are gonna focus on the employee end. We want to make sure
that they feel safe.
What is our communication goal: (What do we want to tell our
audience?)
We do not want to accept the guilt of these previous employees
however we are going to appologize for not creating an environment
where they felt that they could report issues like these.
What is our specific goal: (How will strategies fix our current
situation? - NOT tactics)
We are firing the Accused, as this is unnaceptable behavior, and we
are launching an investigation to see how we can improve.

What tactics will be used: (Specific mediums and process)

News media, emails, Website, Social media will redirect to crisis web
page.
How will the Responses / Communication platforms be
monitored?
We will have our safety specialist bring his team to monitor
communications in case more employees come forward.
 Spokesperson Message
Templates
Speech:
Good (Time of Day). My name is Diana
Ronald & I am the PR Director of
Worthy Ends. I will be speaking to you
today on behalf of the company in light of
the current circumstances.
As of this week we have received news that there has been a sexual
harassment claim against our CFO Jeremy Sanchez & Marketing
Director Jonathan Wright. We are extremely distressed that this
accusations have come forth and we are saddened that these women
had to endure this situation. We were also made aware that
complaints may have been filed with our HR Department and as such
we are launching an internal investigation with the authorities to get
to the bottom of this. We are also working tirelessly with our law team
to provide these women with the legal counsel needed. We have fired
our CFO & Marketing Director and our HR director has been
suspended pending the investigation. If any of our other employees
would like to come forward we are creating an anonymous hotline to
facilitate this. This hotline is to be found on our website
Worthyends.com
 Spokesperson Message
Templates

Press Release:

As of this week there have been reports that a sexual harassment claim
against Worthy Ends CFO Jeremy Sanchez & Marketing Director
Jonathan Wright. The CEO of Worthy End's Vivian Brooks is extremely
distressed that this accusations have come forth and is saddened that
these women had to endure these experiences within her company.
The company is working tirelessly with their law team to provide these
women with the legal counsel needed.

Further, Worthy Ends announced that they have fired their CFO &
Marketing Director and their HR director has been suspended pending
the investigation.

They ask that If any of their other employees would like to come
forward, they are creating an anonymous hotline to facilitate this. This
hotline is to be found on the website Worthyends.com
 Spokesperson Message
Templates

Email:

Dear employees of Worthy Ends,

As many of you may know by now, that we have taken the decision to
fire our CFO, and Marketing Director. This was not an easy decision,
however we acknowledge that it is a necessary one.
As of right now we are launching an investigation as to the steps that
our Hr director took to address the situation. If you have been a victim
of sexual harassment at our workplace we ask you to report it to our
anonymous hotline ( 818- 278-5544).
Thank you for your continued faithfulness to work with us and we are
hoping that we can grow as the family we once were.
Sincerely,
Vivian Brooks

Proceed to adapt to situation

 Spokesperson Message
Templates

Social Media
TEXT MESSAGE:
Dear employee, a big announcement has been administered from
corporate. Please check your emails.
Text STOP to stop receiving messages

FACEBOOK:
Beloved Worthy Ends family, We regret to announce that we are
experiencing a hard situation within our company. Rest assured that
we are doing our best to address it. Visit our site to learn more.

Proceed to adapt to situation

 Crisis Website

Website must be informational but not revealing.

Proceed to follow template to update site.
 Secondary Contact
List

Person Phone Email

1. General Manager- Stephen Webb

sthephernW@worthyends.com
818-502-7141
2. Operational Manager- Andrea
Morris andrea@worthyends.com
818-931-7045
3. Regional Manager - Jason Sanders
jasonS@worthyends.com
818-970-2165
4. Citi Manager - Alex Meminger
alexM@worthyends.com
818-249-9135
5. WE Lawyer - Issabell Brant
issabell@worthyends.com
818-915-0491

(Contact in Presenting Order)

 Centralized External
Communication
City Emergency Contacts
If life threatening Always call 911
24 Hour Police Services/Dispatch Center Burbank:
(818) 238-3000
Burbank Police Information Phone Number:
(818) 238-3333 - https://www.burbankpd.org/
Burbank Disaster Preparedness
(818) 238-3473 - 311 E. Orange Grove Avenue, Burbank, CA
91502 - https://www.burbankca.gov/alertburbank
Burbank Water and Power Disruption
(818) 238-3778 164 W. Magnolia Boulevard Burbank, CA
91502 - https://www.burbankwaterandpower.com/
City of Burbank Community Assistance Coordinator
Bob Kramer - bkramer@burbankca.gov (818) 238-5795
Burbank Fire Headquarters
311 E. Orange Grove Ave., Burbank, CA 91502 - (818) 238-
FIRE (3473)
Emergency Management Burbank Fire Corps
Phone: (818) 238-3491
Insurance Contact Information
1419 N San Fernando Blvd, Burbank, CA 91504 (888) 900-
0205