MANAJEMEN

STRATEJIK
E. Prasetyo Sidik, SE, MA
Pada sesi ini peserta diharapkan:
• Memahami mengapa organisasi menghadapi
persaingan;
• Mampu menjelaskan pengertian competitive
Tujuan
advantage (keunggulan bersaing); Tujuan pembelajaran

• Mampu menjelaskan faktor penentu

keunggulan bersaing;
• Mampu mengidentifikasi pemangku
kepentingan organisasi (stakeholder).

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 QUIZ:

Strategic Management is
Apakah the process by which a firm
Manajemen manages the formulation
Stratejik? and implementation of its
Review on last session strategy

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COMPETITIVE
ADVANTAGE

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 Mengapa
Terdapat
Persaingan?
Competitive Advantage

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 COMPETITIVE ADVANTAGE

A Firm’s ability to create value in a way that its rival

cannot (Carpenter and Sanders)

A Firm with competitive advantage may desire to gain

additional market share.

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 Determinants
of Competitive
Advantage
Penentu Keunggulan Bersaing

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 DETERMINANTS OF COMPETITIVE ADVANTAGE

The Internal Perspective (Resource-Based View):

This perspective suggest that no two firms are identical because
they posses resources and capability of different qualities.

The External Perspective:

This perspective suggest that competitive advantage comes from
a firm’s positioning within the competitive business environment.

The Dynamic Perspective:

Look at the past for clues about how the firm arrived at its present
position and to the future to divine what the new competitive
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DETERMINANTS OF COMPETITIVE ADVANTAGE

Internal
(Analyze firm
resource)

Dynamic
(Develop unique Competitive Firm
resource to create Strategy
disruptive change) Advantage Performance

External
(Analyze the
industry)
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STAKEHOLDERS

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 • Menyelaraskan kepentingan organisasi
dengan kepentingan pemangku
Fase 1 kepentingan (stakeholder)

FASE-FASE Fase 2
• Memformulasikan strategi organisasi

MANAJEMEN
STRATEJIK • Menyusun rencana implementasi dalam
bentuk rencana bisnis
The concept of Stakeholders Fase 3

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PEMANGKU KEPENTINGAN (STAKEHOLDER)

Stakeholder adalah setiap pihak yang

berkontribusi serta terkena dampak dari berbagai
aktivitas yang dilakukan organisasi (AB Susanto)

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PEMANGKU KEPENTINGAN (STAKEHOLDERS)

Pemangku Kepentingan Primer: pihak-pihak yang terlibat

dalam proses operasi perusahaan/organisasi.
Misalnya: manajemen, karyawan, pelanggan, pemegang
saham, supplier, business partner

Pemangku Kepentingan Sekunder: pihak-pihak yang

berpengaruh atau dipengaruhi oleh perusahaan namun
tidak terlibat dalam proses operasi perusahaan.
Misalnya: LSM, media massa, komunitas di sekitar
perusahaan.
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Thank You
E. Prasetyo Sidik
+628830415975
Prasetyo@unis.ac.id
www.cendekiawankampung.id