Rukaiya Ahsan

ID: 17204019
Course tittle: Research Methods in Business and Management
Course code: BUS302
Section: 03
Semester: Fall 2020

FINAL TERM PAPER

Topic: ROLE OF DISSEMINATION AND AFFILIATION IN SCALING UP SOCIAL

IMPACT WITHIN SOCIAL ENTREPRENEURSHIP.

INTRODUCTION:

Social entrepreneurs are always working towards creating some sort of impact in the society. As
the more impact they can generate such as solving problems or making way for positive
environment the more they can level up their competitions. So, in my literature review I tried to
portray the system of this scaling method by focusing on two major factors which they often
implement to spread the impact like as dissemination and affiliation. The term dissemination
meant spreading knowledge and under this topic I have discussed how a firm can turn the table
by grabbing attention of the general people through spreading knowledge about their business
activities and innovations. Similarly, affiliations also help them to dream for mega projects
through merging or partnering with other firms however the results depend on how well they can
cooperate with each other’s.
Moreover, this report reflects the hypothesis testing of this literature review by using the SPSS
software mainly putting emphasis on the correlation analysis in which the data are generated
through forming questionnaire in Likert scale format and then running the survey.

1|Page
PART 1: Variables and Hypothesis based on the literature review

Hypothesis 1 (H1): Dissemination is positively related in scaling up social impact within social
entrepreneurship.
Independent variable: Dissemination
Dependent variable: Scaling up social impact within social entrepreneurship

Over here, Dissemination and Scaling up social impact within social entrepreneurship are
independent and dependent variables because the more knowledge and information will be
shared or spread regarding the activities the more social entrepreneurs can scale up their social
impact. So, dependent variable is positively dependent on independent variable.

Hypothesis 2 (H2): Success of affiliation is negatively related in scaling up social impact within
social entrepreneurship.
Independent variable: Success of affiliation
Dependent variable: Scaling up social impact within social entrepreneurship

Over here, Success of affiliation and scaling up social impact within social entrepreneurship are
independent and dependent variable because spreading social impact somewhat depends on the
equation and size of the firm that they achieve through merger and acquisitions. But sometimes
increase in affiliation does not always lead to a successful scaling up method as different firms
have different objectives so there can be a lot of clashes and disagreement regarding the social
projects and can eventually end up with a negative impact. So, dependent variable is negatively
dependent on independent variable.

2|Page
PART 2: Questionnaire using Likert scale
In total there is four questions for two Hypothesis where each variable represents one question.

Strongly Disagree Neither Agree Strongly

Disagree Agree Agree
nor
Disagree

Opening more branches will help in 1 2 3 4 5

spreading knowledge regarding
innovation and thus is critical for
success of social entrepreneurship

Success of social entrepreneurship will 1 2 3 4 5

be ensuring if information regarding
innovation reaches more people.

Partnering with too many organizations 1 2 3 4 5

may create confusion and thus can be a
barrier to success of social
entrepreneurship.

Success of social entrepreneurship can 1 2 3 4 5

be hampered if organizations creates too
many partnerships as it may cause
losing focus.

3|Page
PART 3: Survey responses from 40 respondents via google form

Opening
more
branches will Partnering Success of
help in with too social
spreading Success of many entrepreneur
knowledge social organization ship can be
regarding entrepreneur s may create hampered if
innovation ship will be confusion organizations
and thus is ensuring if and thus can creates too
critical for information be a barrier many
success of regarding to success of partnerships
social innovation social as it may
Timesta entrepreneur reaches more entrepreneur cause losing
mp Email address ship people. ship focus.
19/12/20
20 Strongly Strongly
02:59:03 farah2908199@gmail.com Disagree Disagree Agree Agree
19/12/20 Neither Neither
20 rksrabon529569@gmail.co agree nor agree nor
21:42:42 m Agree Disagree disagree disagree
19/12/20
20 Strongly
21:52:07 rsadia414@gmail.com Agree Agree Agree Agree
19/12/20
20
22:17:57 nikitaislam902@gmail.com Disagree Disagree Agree Agree
19/12/20 Neither
20 tamzidaabdullah97@gmail.c Strongly Strongly agree nor Strongly
23:05:12 om Agree Agree disagree Agree
19/12/20 Neither Neither
20 agree nor agree nor
23:10:47 tabaanna@gmail.com Disagree Disagree disagree disagree
19/12/20 Neither
20 abonyanannya33@gmail.co Strongly Strongly agree nor
23:19:55 m Agree Agree Agree disagree
19/12/20
20 Strongly Strongly
23:34:01 aditibiswas446@gmail.com Agree Agree Agree Agree
19/12/20 afraanjum1997@gmail.com Disagree Disagree Agree Agree

4|Page
 20
23:39:34
19/12/20 Neither
20 Strongly Strongly agree nor
23:42:23 niotiniaz@gmail.com Agree Agree disagree Agree
19/12/20 Neither Neither
20 agree nor agree nor
23:42:44 ishfar.khan@g.bracu.ac.bd disagree disagree Agree Agree
19/12/20
20 mostansir.mahmud@g.brac
23:44:48 u.ac.bd Agree Agree Agree Agree
19/12/20 Neither
20 agree nor
23:45:52 faria18697@gmail.com Agree Agree Disagree disagree
19/12/20 Neither Neither
20 fatemazohra199898@gmail. agree nor agree nor
23:48:18 com Agree Agree disagree disagree
19/12/20
20 sumiya.mim1999@gmail.co
23:52:57 m Agree Agree Agree Agree
20/12/20
20
00:01:27 auitryrislam@gmail.com Disagree Disagree Agree Agree
20/12/20
20 rafeahmedyamin@gmail.co
00:01:27 m Agree Agree Disagree Disagree
20/12/20 Neither
20 agree nor
00:04:20 tashfiaiqbal99@gmail.com disagree Agree Agree Agree
20/12/20
20 junayeduddin69@gmail.co
00:08:18 m Agree Agree Disagree Disagree
20/12/20
20
00:21:56 kazitasnimul@gmail.com Agree Agree Disagree Disagree
20/12/20
20 md.raisul.islam@g.bracu.ac. Strongly Strongly Strongly Strongly
00:23:57 bd Agree Agree Agree Agree
20/12/20
20 sanjana.azad.nova@g.bracu. Strongly
03:17:06 ac.bd Agree Agree Disagree Disagree
20/12/20 ridam.kme810@gmail.com Agree Neither Agree Agree

5|Page
 20 agree nor
12:21:18 disagree
20/12/20
20
12:22:35 tasfiaazmi211@gmail.com Agree Agree Agree Agree
20/12/20
20
12:30:26 prince.tone588@gmail.com Agree Agree Agree Agree
20/12/20
20 khadija.khanam.liva@g.brac
12:30:46 u.ac.bd Agree Agree Agree Agree
20/12/20
20
12:35:33 ayshisinthia25@gmail.com Disagree Agree Agree Agree
20/12/20
20 Strongly Strongly
12:36:55 silmaislam75@gmail.com Agree Agree Agree Agree
20/12/20 Neither Neither
20 agree nor agree nor
12:38:00 mahdi.hossain7@gmail.com Agree disagree Agree disagree
20/12/20
20 melissamaria2725@gmail.c Strongly
12:38:05 om Agree Disagree Agree Agree
20/12/20
20 Strongly
12:45:51 puckubeep@gmail.com Disagree Agree Disagree Disagree
20/12/20
20 Strongly
12:46:55 rinaakter1026@gmail.com Disagree Agree Agree Agree
20/12/20
20 redwanhossain@hotmail.co Strongly
12:47:49 m Agree Agree Agree Agree
20/12/20 Neither
20 noushin.salsabil@g.bracu.ac agree nor Strongly
12:50:02 .bd disagree Agree Agree Agree
20/12/20
20 mabdullahalzakir@gmail.co
13:01:34 m Agree Agree Disagree Disagree
20/12/20
20
13:03:07 salsabilesha6@gmail.com Agree Agree Agree Agree
20/12/20 babu.newnationbd@gmail.c Agree Agree Agree Agree

6|Page
 20
13:04:44 om
20/12/20
20
13:05:31 mhshuvo22956@gmail.com Agree Agree Agree Agree
20/12/20
20 Strongly
13:07:01 fahmidkhalil28@gmail.com Agree Agree Agree Agree
20/12/20
20 ziaulhoquebablu@gmail.co
13:13:36 m Disagree Disagree Agree Agree

Part 4: All relevant tables showing calculations from SPSS

7|Page
Hypothesis 1 (H1): Inputs
Variable View:
Name Typ Wi Dec La Value Mis Col Al Mea R
e dth imal be s sing umn ig sure ol
l s n e
Dissemination Nu 8 2 {1.00, No 13 Ri Ord In
meri Stron ne gh inal pu
c gly t t
Disag
ree}...
Scaling_up_social_impact_wit Nu 8 2 {1.00, No 40 Ri Ord In
hin_social_entrepreneurship meri Stron ne gh inal pu
c gly t t
Disag
ree}...

Data View:
Dissemination Scaling_up_social_impact_within_social_entrepreneurship
1.00 1.00
4.00 2.00
4.00 4.00
2.00 2.00
5.00 5.00
2.00 2.00
5.00 5.00
5.00 5.00
2.00 2.00
5.00 5.00
3.00 3.00
4.00 4.00
4.00 4.00
4.00 4.00
4.00 4.00
2.00 2.00
4.00 4.00
3.00 4.00
4.00 4.00
4.00 4.00
5.00 5.00

8|Page
 4.00 5.00
4.00 3.00
4.00 4.00
4.00 4.00
4.00 4.00
2.00 4.00
5.00 4.00
4.00 3.00
4.00 2.00
2.00 5.00
1.00 4.00
4.00 5.00
3.00 4.00
4.00 4.00
4.00 4.00
4.00 4.00
4.00 4.00
4.00 4.00
2.00 2.00

Hypothesis 2 (H2): Inputs

Variable View:

Name Typ Wi De La Values Mi Col Ali Me Rol

e dth cim bel ssi um gn asu e
al ng ns re
Success_of_Affiliation Nu 8 2 {1.00, No 22 Rig Ord Inp
mer Strongly ne ht inal ut
ic Disagree}
...
Scaling_up_social_impact Nu 8 2 {1.00, No 44 Rig Ord Inp
_within_social_entreprene mer Strongly ne ht inal ut
urship ic Disagree}
...

Data View:

9|Page
Success_of_Affiliation Scaling_up_social_impact_within_social_entrepreneurship
4.00 4.00
3.00 3.00
4.00 5.00
4.00 4.00
3.00 5.00
3.00 3.00
4.00 3.00
4.00 4.00
4.00 4.00
3.00 4.00
4.00 4.00
4.00 4.00
2.00 3.00
3.00 3.00
4.00 4.00
4.00 4.00
2.00 2.00
4.00 4.00
2.00 2.00
2.00 2.00
5.00 5.00
2.00 2.00
4.00 4.00
4.00 4.00
4.00 4.00
4.00 4.00
4.00 4.00
4.00 5.00
4.00 3.00
5.00 4.00
2.00 2.00
4.00 4.00

10 | P a g e
 4.00 4.00
4.00 5.00
2.00 2.00
4.00 4.00
4.00 4.00
4.00 4.00
4.00 5.00
4.00 4.00
PART 5: Analysis for both Hypothesis based on the SPSS output data

Hypothesis 1 (H1): Dissemination is positively related in scaling up social impact within social
entrepreneurship.

Null: H(0): There is no positive (+ve) relationship between Dissemination and Scaling up social
impact within social entrepreneurship.

Alternative: H(A): There is a positive (+ve) relationship between Dissemination and Scaling up
social impact within social entrepreneurship.

Correlations

Scaling_up_social
_impact_within_so
cial_entrepreneurs
Dissemination hip
Dissemination Pearson Correlation 1 .606**
Sig. (1-tailed) .000

N 40 40
**
Scaling_up_social_impact_withi Pearson Correlation .606 1
n_social_entrepreneurship Sig. (1-tailed) .000

N 40 40

**. Correlation is significant at the 0.01 level (1-tailed).

11 | P a g e
Analysis/Decisions: The analysis above shows that r = 0.606 and p = 0.000. This indicates that
there is somewhat strong positive relationship exist between Dissemination and Scaling up social
impact within social entrepreneurship which is significant at 1%. Therefore, we reject the null
hypothesis and conclude that the more knowledge share to the public the more an organization
can successfully scale up their social impact.

Hypothesis 2 (H2): Success of affiliation is negatively related in scaling up social impact within
social entrepreneurship.

Null: (H0): There is no negative relationship between Success of Affiliation and Scaling up
social impact within social entrepreneurship.

Alternate: (HA): There is a negative relationship between Success of Affiliation and Scaling up
social impact within social entrepreneurship.

Correlations
Scaling_up_socia
l_impact_within_s
Success_of_Affili ocial_entreprene
ation urship
Success_of_Affiliation Pearson Correlation 1 .797**
Sig. (1-tailed) .000
N 40 40
Scaling_up_social_impact_wit Pearson Correlation .797** 1
hin_social_entrepreneurship Sig. (1-tailed) .000
N 40 40
**. Correlation is significant at the 0.01 level (1-tailed).

Analysis/Decisions: The analysis above shows that r = 0.797 and p = 0.000. This indicates that
there is a strong positive relationship exist between success of affiliation and Scaling up social

12 | P a g e
impact within social entrepreneurship which is significant at 1%. Therefore, we failed to reject
the null hypothesis as the value of r is not negative rather positive and conclude that a social
entrepreneur involved in affiliation can successfully scale up their social impact.

13 | P a g e