What is the advantage of Hershey during recession period

- I believe one advantage of Hershey during the recession period is their longevity in the business,
because of this, they have been able to adjust and look for alternatives in order to

Where did Hershey opened their first factory

- Milton S. Hershey their first factory on February 8, 1894 (as Hershey Chocolate Company) in
Lancaster, Pennsylvania, United States

What are the marketing efforts that Hershey made to promote its products

- Hershey has promoted its products through TV Ads, Magazine Ads and Billboards, Hershey’s
goal is to be able to provide their customers healthy products. In addition to that, Hershey
increased its advertising from 30 mil. Lion to 35 million in 2009 in order to promote their
iconic brand
How many Plants do Hershey have all over the world?
- Hershey has a total of 17 plants all over the world

Who invented Hershey?

- The Hershey Company traces its origins to the 1880s, when Milton S. Hershey founded
the Lancaster Caramel Company in Lancaster, Pennsylvania. After seeing German-made
chocolate-processing machinery at the World's Columbian Exposition of 1893 in
Chicago, Hershey decided to go into the chocolate business.
Do Hershey’s revenue increased or decreased in the year 2007 compared to 2008?
- Hershey’s revenue increased in 2008 compared to 2007

Who are the competitors of Hershey’s?

- The main competitors of Hershey are Nestle, Cadbury and Mars
What are the basic characteristics of Hershey’s Organizational Structure
What makes Hershey unique to its competitors
- I believe that what makes Hershey unique to its competitors is that it has already
established itself as one of the biggest chocolate Company’s out there since early 90s. It
has already proven itself to not only provide good products but also healthy ones.

Who is the target market of Hershey?

- The primary target market for Hershey's chocolate is mothers with children.
customers are mainly wholesale distributors, chain grocery stores, mass
merchandisers, chain drug stores, vending companies, wholesale clubs,
convenience stores, dollar stores, concessionaires and department stores.
What is the primary product of Hershey?

- Hershey produces a variety of products that are chocolate or candy based, and
The Hershey Company also produces some gum. This list excludes licensed items
such as beer, cereal, ice cream and chocolate milk