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"Keep On Running" Case: Page 1 of 2
"Keep On Running" Case: Page 1 of 2
Technological Factors:
Reebok: Early 80s: Aerobics shoes with very soft materials
Nike: 1980s: Waffle sole (Air Concept)
1987: Nike’s Cross-Trainer
DMX Technology by Reebok
Use of computers & software for designs
Use of internet for sales and e-commerce
Economic Factors:
Jobs created by Nike and the factories to which it outsourced
Jobs created in china and Vietnam (part of GDP)
Prices / Inflation
Trade balance with other countries
Political Factors:
Tariff and Trade agreement between USA and Chinese government
Government regulations regarding minimum age of labor
Page 1 of 2
Strengths of Nike
(as part of SWOT)
Page 2 of 2