(1)

Yes, I think the product will be successful in Indian market.

REASON:

The sheet masks that are cut out from the nose, eyes, and mouth to apply them over
the face easily. As compared to other masks in the market, his products can also be used
twice and it also sold at affordable price in the market. Both men and women can use this
product.

These face masks are filled with different serums so the skin of the user can absorb
them. These provide an excellent advantage over the skin, and unlike some masks which are
made from skin-damaging materials, these masks are very soft and are made from skin and
nature-friendly materials so the customer can easily use them. The sheet masks are also made
keeping in mind the people who have sensitive skin.

Easy to handle : sheet marks are easy to handle and doesn’t cause any problem after removal.
Only we have to do is wash the face and apply the mask and that’s it. No extra thing to do.

In resent times, sheet masks have been popping up all over social media, and for good reason—they
consistently can help brighten, tighten, hydrate the appearance of the skin, and it makes us to feel
looks fresh. So definitely this product will be successful in the Indian market.

(2) PROMOTIONAL AND MARKETING STRATEGIES TO SELL THIS PRODUCT IN

INDIAN MARKET

PROMOTIONAL STRATEGIES
Promotional strategies are the plans and tactics implemented by brands that want to
promote themselves in the market and increase their sales, drive more revenue,
build brand equity, and build recall for their products and company. The applications of
promotion strategies are manifold and they can be used in various methods to achieve
different objectives. The best part about promotions is that they are versatile. 

 Strategy
There are various types of promotional strategies that a company can opt to promote their
product. A company must figure out which type of promotional strategy is going to boost
their sales. They can also observe the promotional styles of companies which are selling
similar products. For example, “Push Strategy of “Nestle” which uses high-
profile advertising to push its products onto people.

 Target Market

A promotional strategy is incomplete without the target market. whether their product is

designed for females or males? of what age? A company should decide their target market
before setting their product out in the market. if they are sure of their target market a
company will become easy to plan their promotional strategy.

 Budget
Budget is one of the factors that influence companies promotional strategies a lot. Sometimes
they have the freedom to decide the budget of their strategy and on other times they will be
given a budget by others to plan their promotional strategy. However the situation is, a
company should know beforehand how much they can invest in promotion to boost the sale
of the product.
MARKETING STRATEGIES

 Traditional Advertising

Promoting products and services through mass media advertising on television, radio,
billboards, newspapers, magazines and other advertising vehicles is a great way to grab
your consumers' attention. Advertising professionals conduct detailed research on our target
audience, and build ads that specifically target their pain points, offering our product or
service as the solution.

 Online Advertising and Social Media

Social media is a great way to develop our business, and it can also be free or relatively
inexpensive. Many businesses use social channels such as LinkedIn, Twitter, Facebook
and Instagram to connect with their target audience on a more personal level. As a general
rule, around 90 percent of your social media content should be around informing or
educating your clients on something in your industry, while only 10 percent should be
about your product or service.

 Engaging in Personal Selling

Personal selling involves a sales representative from an organization dealing directly with a
customer. This can be done on the phone, in person or at a trade show or event. The idea is
just to connect with customer on a one-to-one level, identifying with their problem and
offering our business as a viable solution. It’s a great opportunity to develop meaningful
and ongoing relationships with the customer.
  Free Samples, Sales Coupons, and Promotions to Boost Sales

Discounts are everywhere, and people love that. Whether they take the form of a free sample,
a coupon, or a promotion, sales can actually be a great example of an inbound marketing
strategy for products. 

 Throwing contests for promotion

This type of promotional strategy is quite frequently used by companies to make a place for
their newly launched product in the market. As many bloggers and YouTubers posting about
their partnership with various brands and asking their customers to go do various tasks to get
a chance to win the contest. In addition to this, companies also offer a certain discount if a
customer enters the code provided by a specific YouTuber or Blogger.