Vision:

To create the most compelling car company of the 21st century by driving the world’s transition to electric vehicles.

Mission:

To accelerate the world’s transition to sustainable energy.

Strategic Objective: Grow the company’s sales revenues

STRATEGIES ACTIVITIES PERSONS RESPONSIBLE TIME PERFORMANCE

FRAME INDICATORS
Premium pricing using high price points Chairman and CEO Year 1-5: Customers are willing to pay
based on uniqueness or Chief Financial Officer (CFO) Innovation relatively high prices for
high value attributed to Chief Accounting Officer and product Tesla automobiles
the company’s products Tesla dealerships design

Strategic Objective: Maintain extensive investments in research and development

 STRATEGIES ACTIVITIES PERSONS RESPONSIBLE TIME PERFORMANCE
FRAME INDICATORS
Product development Developing new Chairman and CEO Year 1-5: 10% more cars are delivered
products that generate Chief Financial Officer (CFO) Focus on and produced than the
new sales. SVP, Powertrain and Energy unique high- expected amount
Engineering technology
Developing new President, Heavy Duty Trucking automobiles
products with advanced Chief Accounting Officer
technologies for minimal Vice President, Vehicle
environment impact. Engineering
Senior Design Executive
Director

Strategic Objective: To grow Tesla Inc.’s multinational business

STRATEGIES ACTIVITIES PERSONS RESPONSIBLE TIME PERFORMANCE

FRAME INDICATORS
Market development Establishing alliances Chairman and CEO Year 1-5: 9% more of the expected
with other companies Chief Financial Officer (CFO) Creating numbers of cars were
that make it easier to SVP, Powertrain and Energy unique delivered
enter new markets Engineering products that
President, Heavy Duty Trucking that attract
Entering new markets to Chief Accounting Officer customers
generate more sales and Vice President, Vehicle when
grow the global business Engineering entering new
Senior Design Executive market
Director

Strategic Objective: Acquire other firms or enter joint ventures to develop entirely new products

STRATEGIES ACTIVITIES PERSONS RESPONSIBLE TIME PERFORMANCE

FRAME INDICATORS
Diversification Create new battery Chairman and CEO Year 1-5: increased ability to hedge its
products for a variety of Chief Financial Officer (CFO) Application of portfolio, capital
non-automotive SVP, Powertrain and Energy differentiation preservation, and reduced
applications Engineering generic risks on investments
President, Heavy Duty Trucking competitive
Chief Accounting Officer strategy
Vice President, Vehicle
Engineering
Senior Design Executive
Director

References:

http://panmore.com/tesla-motors-inc-generic-strategy-intensive-growth-strategies-analysis

https://business-essay.com/tesla-companys-diversification-strategy/