MAXI
FOODS
The Product or Service
1. The restaurant will offer healthy meals
prepared with quality and hygiene, respecting the
rules of good handling practices (old food handling),
and the requirement of the
consumers for whom they are directed.
2. The products that are offered are prepared
naturally, low in salts and fats following the
recommendations of a nutritionist so that it is truly
possible to offer menus of low sodium
(low fat), hypoglucid (low in sugars), without
attempting against the exquisiteness of a
good flavor.
3. the menu will be innovative, driven by prior
study and concentration with a good
nutritionist
Prices: $ 15.000 and $ 35.000
Consumer /
Target
Audience
Our Maxifood restaurant provides healthy food
specifically for patients with
diabetes, in order to help improve their quality
of life, it also has a varied menu
for all those clients who wish to maintain a
healthy lifestyle.
Restaurant
Diabetes is undoubtedly one of the most important health problems in the world.
In Colombia, about 4.5 million people suffer from it, of which 3 million are
believed to live without diagnosis.
Despite the statistics, the diabetic patient is still not aware of the
level of importance of their condition, which causes them to not take adequate
medical control and self-care strategies, which generates
the predisposition and appearance of somatic and psychological
symptoms, leading to to a decrease in their functional capacity and their quality
of life.
It is for this reason that this project consists of creating and
providing healthy food for diabetic patients for people suffering from
this disease, in order to help improve the quality of life of patients
from different parts of our country. It can be pointed out that this is a segment
of the market that has not been satisfied and that has
waited a long time to be served.
Natural juices
The Tetra Pak container is characterized by a laminated surface
that can be printed almost entirely, while this
container resists light completely, avoiding how
damaging it can be for the preservation of our healthy
MAXIFOODS drinks. There are Tetra Pak containers with various
shapes, sizes and different designs.
Tetra Pak containers are basically made up of layers of plastic,
paper and aluminum perfectly well joined that
allow the good preservation of our healthy drinks in good condition
without the need to be refrigerated. The layers of the container
protect the nutritional quality of its
content and allow the use of artificial preservatives to be ruled out.
price: $ 5.000 and $ 10.000 pesos
 DEMOGRAPHIC VARIABLE

Population: Diabetic
Gender: Mainly Women
Age: 25 to 60 years
Marital Status: Single, married, free union.
Income: Any income
Occupation: N / A
Education: High school graduates and up.
Religion: Does not apply
Race: Does not apply
Generation: Young, old and old
Home Features: With all
services Colombian nationality

PSYCHOGRAPHIC VARIABLE
Currently, most people prefer to buy products of natural origin, which help prevent or mitigate the
health problems that affect them and thus be able to maintain a healthy lifestyle.
This is why our food products do not contain preservatives or sugars and are less processed products,
which allows us to provide health benefits to our clients.

SOCIOECONOMIC
VARIABLE
We will handle products based on another sweetener which offers the same flavor, quality of food and
juices. But having an affordable price for all income and lifestyle of each person.
The product we offer is aimed at customers with diabetes and even non-diabetics who want to eat a
healthy diet, these products are classified as perishable (not durable), since they are meals prepared
at the moment made with low sugar, fat and calories.
It is aimed at all upper, middle and lower class strata. The middle-stratum population are the ones that
consume our food the most. The monthly income range is 30.9% of Colombians who are part of the
country's consolidated middle class, that is, about 14.8 million people.
BEHAVIORAL VARIABLE
Thanks to this type of segmentation, consumers are grouped according to the potentials that seek to
acquire a good service for all the people who consume our product (healthy meals).
The function of the occasion that the purchase generates is performed, one of the purposes of our
company's marketing strategy is to be able to generate potential needs. So that the consumer decides
to purchase our products, which is to offer healthy meals to people with diabetes.
Our brand Maxifoods healthy meals the customer is the usual one who is loyal and who likes to eat
healthy daily offering them a 5% discount on their account also doing promotions such as blackfriday
with the aim of attracting more customers.

ECONOMIC SEGMENT
Definition: It is divided by the type of income of the client.
Money is the cause of unhealthy eating. A study reveals that, although the inhabitants of the city of
Cartagena and Colombia in general, know how to eat healthy, the economic factor prevents them
from consuming healthy foods.