EXAMARLY

Executive Summary

 Examarly is a score improvement platform assisting UPSC aspirants by providing

professionally designed study plans and effective revision schedules.
 Launched in January 2021, this Ed-Tech platform attempts to reshape the world of e-
learning by emphasizing the importance of planning, strategy, and revisions while
preparing for competitive exams.
 Through an assessment test, the platform identifies the weak areas of the aspirants
and devises customized micro-study plans focused on score improvement in the
marked subjects.
 It helps students to manage time, strategize their studies, and score higher.
 In the initial trial of the outcome-based product, Examarly optimised the daily
preparation schedule for its users by providing them with daily micro-plans and
testing them on those topics upon completion. This successful trial has strengthened
the idea and led to developing an artificial intelligence empowered app-based
product.

Management Team Strength

Name Designation Expertise

Nishant Shukla Co-Founder & Chief Executive Officer Nishant has a demonstrated
history of working in the e-
learning industry, and he is
skilled in Operations
Management and Market
Research. Also, he is a strong
business development
professional with a B.Tech from
the Indian Institute of
Technology (BHU), Varanasi.
Ishan Malviya Co-Founder & Chief Operations Officer Ishan is primarily responsible
for operations at Examarly. He
is an avid process builder and
believes in bias for action.
Sushant Shukla Co-Founder & Chief Product Officer Sushant leads the product
management activities at
Examarly. He has previously
demonstrated expertise in
finance, analytics, and product
improvisation.
Tribhuvan Lokesh Chief Technology Officer Tribhuvan has 6+ years of
experience in design,
development, implementation,
and testing of enterprise
products for enterprise middle-
ware & integration using
 Java/J2EE Technologies.
He is also experienced in
developing cloud-based
applications using AWS
Technologies.
Rohit Garhwal Mentor Rohit is an IIT & IIM graduate
with about 9 years of combined
work experience. Driven by
passion towards working on
interesting ideas and tackling
new challenges, he has spent
nearly 8 years in start-up &
entrepreneurial environment.
Koreel Lahiri Mentor Koreel has over 20 years of
experience, with over 50% time
spent in senior roles in strategy
and investments at both Indian
& global organizations. He has
executed deals across Social
Network, Ed-tech, Media-tech,
Healthcare Services, Consumer
Goods, and Luxury Retail and
also led, financial markets
coverage at global business
information cos - CNBC and
Bloomberg.
Kamal Lath Mentor Angel Investor

Product & Service Description

Business
Name Examarly
Examarly is a self-study platform for UPSC CSE preparation. It is focused on time
Product/ efficiency and making personalized strategy for UPSC CSE (IAS, IPS, IFS, IRS)
Service Idea prelims preparation.

1) Planning and Testing

2) Leaderboard
Special 3) Progress Tracking
Benefits 4) Daily Current Affairs
5) UPSC Booklist
6) Personalized strategy for beginners as well as experienced candidates
7) Time efficiency
 1) Primarily focused on planning & strategizing as opposed to the popular
content creation platforms.
Unique
2) It helps students to manage time, strategize their studies, and score higher.
Features It also guarantees up to 20% score improvement in 14 days to those who
closely follow the personalized plans and revision schedules.

1) Over 1 million candidates appear in the UPSC CSE prelims every year. This
opens up a broad scope of opportunities for Examarly to help students in
Target Market preparing for the prelims.
2) Further, Examarly can expand into catering to various competitive exams
across India, which has a market size of about 25 – 30 million candidates.
1) UPSC Pathshala
2) Sprint UPSC
Competitors 3) Melvano
4) Career Ninja
5) FlashPrep

Examarly is a mobile application.

Product
Delivery

SWOT Analysis

Strengths Weaknesses
1) One of kind product that caters to a 1) Infrastructural constraints arising
particular niche and has delivered due to large amount data and limited
remarkable outcomes. processing capacity.
2) Utilization of Artificial Intelligence 2)
and Machine Learning for making
personalized and curated
preparation strategies.

Opportunities Threats

1) Expansion of user base from UPSC 1) Incorporation of a similar in-

aspirants to candidates of various house idea by content creation &
other competitive exams in India. delivery platforms.
2) Collaboration with exam preparation 2)
& content provider platforms such as
Unacademy, Vision IAS, etc. to offer
a holistic learning experience to the
candidates.
Feasibility Analysis
It has only been 9 months, but the company has already onboarded over 275 paid users.
Subscription Plans of Examarly

12 months Rs. 699/month

6 months Rs. 799/month
3 months Rs. 899/month
1 month Rs. 999/month

Examarly is targeting to achieve around 5000 – 10000 paid users by the end of FY22.
Assumptions:
1) Examarly achieves the minimum target of 5000 paid users by the end of FY22.
2) The users are distributed equally across all the subscription plans (i.e. 1250 users for
each plan).

Therefore, revenue generated by the end of FY22 can be estimated to be

(1250 * 699) + (1250 * 799) + (1250 * 899) + (1250 * 999) = 42,45,000
Assuming a 20% growth rate per year for 3 subsequent years, the revenue by the end of
FY23 = 50,94,000
FY24 = 61,12,800
FY25 = 73,35,360

Revenue Generated
7335360

6112800

5094000

4245000

FY22 FY23 FY24 FY25