UX / UI Case Study

Landing page for Earth Tribe : a community trying to create a

movement in the betterment of Global warming and better earth.

Role
Product Designer

Project Overview
DESIGN BRIEF :

Check the image and find the mistake from a UX perspective. What could be better,
and what is the problem with the current wireframe. (Attached in wireframes below)

Add colours to the wireframe and make it a functional UI design.

Share the mobile responsive UI layout of the same design.

WHAT IS THE DESIGN ABOUT :

This web page is regarding a company dealing in Global warming.

It is a landing page for the community trying to create a movement in the

betterment of Global warming and better earth.

User-centered Design Process

User-centered design (UCD) is an iterative design process in which

we focus on the users and their needs in each phase of the design
process. In this process design teams involve users throughout the
design process via a variety of research and design techniques, to
create highly usable and accessible products for them.

DEFINING TARGET AUDIENCE :

This webpage/mobile application promotes an environmentalist mindset. It

encourages people to come together as a community to help save the planet.

These are people who want to contribute to the better of the world and give back to
the society.

USER PERSONA :

User Persona is a fictional character that represents what might our users feel and
what are their thoughts.

DEMOGRAPHY

Age 26

Occupation Botanist

Status Single

Location Delhi NCR

BIO

John Doe John is a 26 yr old botanist and lives in Delhi NCR. He is

Botanist currently working in an ecology based startup company and
hones a passion to contribute something back to nature. He
is looking for a platform that can provide him the facility.

GOALS FRUSTRATION

To be able to be a part of a healthy There are many such websites but some of them
environment-oriented community that strives are really vague.
for the better of the world.
Many of them do not offer solutions to the global
To be able to donate to a good cause. warming problems.

To give more and inspire others to leave a light Lack of a community that brings together like
carbon footprint. minded people.

Style Guide - UI Design

TYPOGRAPHY : COLOURS :

POPPINS
#FFFFFF #C9D1D4 #242424 #138D61

H1 H2 Body

Black Bold Regular Light

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz

0123456789

Wireframes
The original wireframes provided by the design team at Zazzy to be rediscovered.

Markers

Green circled markers have been used to point out changes that can be
implemented in the prototype design.

Replace with the

most relevant CTA

Filter Information Out

Simplify CTAs

Shorten Headings

Have Different Headings

for Different Sections

Loss of Visual Attention

Have Uniform Testimonials

Translate in English

The most relevant CTA be

moved to the bottom for
better accessibility

Recommended UX Design Variations

Based on my study of various UX design principles, a variety of
points came up, jotted down as below.

Usage of simpler and consistent icons

Usage of one single colour that identifies the brand.

Back to the top button can be added for user-friendly

Have visually different section dividers

Addition of directional cues

Visual Hierarchy and Use of negative space

Information and content organization

High-fidelity Wireframe

CHALLENGES JOIN

Saving our planet together,

one challenge at a time.
Taking the lead to preserve, protect and heal nature,
begins together under one Earth Tribe.

Join the Earth Tribe

Join the global Earth Tribe community

Explore a series of exciting environmental Challenges to earn your
recognition badges and become a member of the Earth Tribe!

Champions for Tide Turners Plastic Scouts Go Solar

Nature Challenge
Become a champion for nature and
biodiversity by developing sustainable
habits for an eco-friendly and
healthy lifestyle.
Challenge Challenge
Build healthier and more resilient Discover the power of the sun and
oceans, lakes and lands by learn about how energy and the
understanding how pollution affects climate are interconnected.
every corner of the world.

Learn More Learn More Learn More

A Global Movement for Nature!

Our world is changing at a remarkable pace. The essence of all life on
earth, nature, is under enormous threat. We are witnessing irregular
weather patterns, increased natural disasters, rising consumption
habits, and loss of natural habitat and species.

The Earth Tribe unites young people in a global community to

become champions for preserving and protecting our planet.

Protect and Heal our Planet!

Through the Earth Tribe, you will understand your own personal
impact on the environment, learn how to take action in your
community to improve the health of the planet, and participate in
a series of exciting Challenges.

The Earth Tribe is your personal educational journey for

environmental change - a global community of friends who share
your passion and leadership to create a better world!

Take the Earth Tribe quiz

Why join the Earth Tribe?

Join the community Get inspired Step up

An access to a global community of Inspiration and visuals of young people An opportunity to step up to ensure you
young people working to preserve taking action in their community to have this nature for your outdoor
and protect the planet. improve the environment. activities and skills development.

Have an impact Become a role model Collect badges

A network of future environmental The power to create your own An access to a series of Challenges and
leaders designing solutions together environmental journey to become a recognition badges and Action Kits.
for cleaner energy, oceans & habitats. role model in your community.

The Earth Tribe journey

Your Earth Tribe journey will take you through a series of Challenges
that will inspire you to care about the environment and become:

Champion Advocate Innovator Healer

For Nature And Biodiversity For Better Choices For Clean Energy For A Healthy Planet

See how others take on the challenge

“Mother Earth gives us everything we eat, wear, use, "The food we eat, the cities we live in, the “Mot
see and makes us feel good. If we don’t take concrete communities we belong to, they are all directly see a
action now our life on this planet won’t be possible. affected by the climate we live in. Climate change actio
Action needs to be taken now. We are reaching a is real, global warming is not a hoax and it is Actio
point of no return in this mass extinction.” happening right now. poin

" "
Grecia Jimena
Mexico Peru

Our partners

Marketing Partner Organic Partner

Saving our planet together.

Join the global Earth Tribe movement!

Join the Earth Tribe

About Challenges Social Media

Scouts for SDGs Champions for Nature Challenge Instagram

Educational Resources Tide Turners Plastic Challenge Facebook

Better World Framework Scouts Go Solar Challenge Twitter
Media Youtube
The SDGs Linkedin
Contact Us Flickr

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