INTERNATIONAL UNIVERSITY – VIETNAM NATIONAL UNIVERSITY – HCMC

MIDTERM EXAMINATION

Date:

Duration: 100 minutes

STUDENT NAME: STUDENT ID:

SUBJECT: BUSINESS COMMUNICATION

Approved by: Lecturers:

Pham Thanh Huyen

Phung Phuong Linh
Nguyen Tran Phi Yen

Dr. Trinh Viet Dung

EXAM INSTRUCTION – READ THIS FIRST

A. This is an open-book examination.

B. Insert your full name and your student ID in the space provided above.
C. There are two (02) sections in the exam. Carefully read and follow the instructions provided in
each section. Type your answers under each section.
D. To avoid plagiarism issues, please DELETE THE EXAM QUESTIONS IN YOUR SUBMISSION
FILE. Only include this instruction page and your answers in your submission file. Your answers
must be typed; handwritten notes and/or pictures is not accepted.
GOOD LUCK!

BA006IU – Midterm Examination

BA006IU – Midterm Examination
SECTION 1: SHORT ESSAY (40 points)

Some practices in communication that can cause miscommunication or bad first impressions in my first
meeting/presentation with my potential client are impolite clothing, late appointment, unclear
communication language, no eye contact... First, the dress is not suitable for the communication situation
in the first meeting with the potential client, making the customer feel dissatisfied. When we put on a
sloppy, unprofessional outfit, it will also make us feel self-conscious, guilty, and afraid to communicate,
not confident in presenting the issues we are assigned. That leads to low work efficiency. Second, being
late will be the next cause. Any excuse for being late, no matter how reasonable, still destroys a good
impression of you with the client because it shows disrespect to the client. In addition, avoiding eye
contact will also reduce your confidence in negotiations or look down, glare, or roll your eyes while a
client is talking to you about their work. It will also give you a bad image in the eyes of customers.
Finally, using too much body language makes the client feel uncomfortable. For example, shaking hands
too fast, too strong, or too weak also makes the client feel that you are not friendly. In particular, there is a
case where a shy handshake also makes the client think that they have a problem that is not pleasing to
you.

SECTION 2: WRITING A BUSINESS MESSAGE (60 points)

You are a member of IU Youth Union, and your team is planning to join the charity program called
“SAVE PEOPLE” on Dec 1, 2021. Your task’ responsibilities are going to help the medical care teams in
supporting Covid-19 patients within Thu Duc district. Therefore, you have taken the job of ordering
protective clothing in order to protect the health and safety of the whole team. You are looking for
disposable coveralls in two colors Blue and White in three sizes S, M, L. For each color and each size, you
would like to order 200 suites. Besides, you also need to buy face masks, gloves and protective disposable
face shield. The quantity for each is 500 units. All products need to be delivered to IU campus one week
before the event date.

Your task: Write an email to Mr. Viet Le, a sale executive of VL Company, at vietle@baohoyte.com.vn
to ask for the quotation and other relevant information (transportation costs, discount policy, ordering
times, extra charges, etc.). Because later you will need to propose the plan to the Finance Department and
get their approval for the expenditure.

(Please remember to delete the question in your submission file)

BA006IU – Midterm Examination

Type your answer here:

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BA006IU – Midterm Examination