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Type of Social Media constInternet Marketing Environ Internet Marketing Environ Internet Marketing Environ
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3 4 3 3
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Internet Marketing Environ Internet Marketing Environ Internet Marketing Environ Product Characteristics
3 4
4 4
4 3
3 4
4 3
4 4
4 4
4 4
4 4
3 2
3 3
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3 3
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4 4 4 3
3 4 4 4
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3 3 2 4
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4 4 4 4
3 3 3 3
3 3 3 4
Product Characteristics Product Characteristics
4 4
3 3
4 3
4 3
3 4
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Product Characteristics Product Characteristics
3 4
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4 4 4 4
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4 4 4 4
3 4 3 4
4 4 3 4
4 3 4 4
4 4 4 4
3 3 4 4
4 4 4 3
3 4 4 4
4 3 3 3
4 4 4 4
4 4 4 4
4 4 4 4
4 4 4 4
4 4 4 4
4 4 4 4
4 4 4 4
4 4 4 4
4 4 4 4
4 3 4 4
4 4 4 4
4 4 4 4
3 4 4 4
4 4 4 4
4 4 4 4
3 4 3 4
4 4 4 3
4 4 4 4
4 4 3 3
4 4 4 3
4 3 4 4
4 3 3 4
4 4 4 4
4 4 4 4
3 3 3 3
4 4 4 4
4 4 4 4
4 3 4 3
4 4 4 4
4 4 4 3
4 4 4 3
4 4 4 4
4 4 4 4
4 4 4 4
4 4 4 4
4 4 4 4
4 4 3 3
4 4 4 4
3 3 3 3
4 4 4 4
4 4 4 4
4 4 4 4
4 4 4 4
4 4 4 4
4 4 3 3
4 4 4 4
4 4 4 4
4 4 4 4
4 4 4 4
4 4 4 4
4 4 4 4
4 3 4 4
4 4 4 4
4 4 4 4
3 3 3 3
4 4 4 4
4 4 4 4
4 4 4 4
4 4 4 4
3 4 4 4
4 4 4 4
2 4 4 4
4 3 4 4
4 4 4 4
4 4 4 4
4 4 4 4
4 4 4 4
4 4 4 4
4 4 4 4
4 4 4 4
4 4 4 4
4 4 4 4
3 4 3 4
4 4 4 4
4 4 4 4
3 3 3 3
4 4 4 4
4 4 4 4
4 4 4 4
4 4 4 4
4 4 4 4
4 4 4 4
4 3 4 4
3 3 3 3
4 4 3 3
4 4 3 4
3 4 4 4
4 4 3 3
4 4 4 4
4 4 4 4
4 4 4 4
4 4 4 4
3 3 3 3
4 4 4 4
4 4 4 4
4 4 4 4
4 4 4 4
4 4 4 4
4 4 4 4
4 4 4 4
4 4 3 3
3 3 4 3
4 4 4 4
4 4 4 4
2 2 3 4
4 4 4 4
4 4 4 4
4 2 4 3
4 4 4 4
4 4 3 3
4 4 3 3
4 3 4 4
4 4 4 4
4 4 4 4
4 4 4 4
4 4 4 4
3 4 3 4
4 4 4 4
4 4 4 4
4 4 3 4
4 4 4 4
4 4 4 3
4 4 4 4
4 4 4 4
4 4 4 4
4 4 4 4
4 4 4 4
3 3 3 3
4 4 4 4
4 3 3 3
3 3 4 3
4 4 4 4
4 3 3 4
4 3 4 3
3 3 3 3
3 3 4 4
4 3 4 4
4 4 4 4
3 4 4 4
4 4 4 4
4 4 4 4
4 4 4 4
4 4 4 4
4 4 4 4
4 4 4 4
4 4 4 4
4 3 3 4
4 4 4 4
4 4 4 4
4 4 4 4
3 4 4 4
4 4 3 4
4 4 4 4
4 4 4 4
4 4 4 4
3 3 4 4
4 4 4 4
3 3 3 3
3 3 3 3
3 3 3 3
4 4 4 4
4 4 4 4
4 4 4 4
4 4 4 4
4 4 4 4
4 4 4 4
4 4 4 4
4 4 4 4
4 4 3 4
4 4 4 4
4 3 3 4
4 4 4 4
4 4 4 4
4 3 4 4
4 4 4 4
4 4 4 4
4 4 4 4
4 4 4 4
4 4 3 4
4 4 4 4
4 4 3 3
4 4 4 4
4 4 4 4
3 4 4 4
4 4 4 4
3 3 3 3
4 4 4 4
4 4 4 3
4 4 4 4
3 3 4 4
4 4 4 4
3 3 3 3
4 4 4 4
4 4 4 4
4 4 4 4
3 3 4 3
4 4 4 4
4 4 4 4
4 4 4 4
4 4 4 4
4 4 4 4
4 3 4 3
4 4 4 3
3 3 3 3
3 3 3 3
4 4 3 4
4 4 4 4
4 4 4 4
4 4 4 4
4 3 4 4
4 4 3 4
4 4 4 4
3 3 4 4
4 3 4 4
4 4 4 4
3 4 3 3
4 4 4 4
3 3 3 3
4 4 4 4
4 4 4 4
4 4 3 4
3 2 2 3
3 3 4 3
3 3 4 4
4 4 2 2
4 4 4 4
4 4 4 4
4 4 4 4
4 4 3 3
4 4 4 2
4 4 4 4
3 4 4 4
4 4 4 4
4 4 4 4
3 4 3 3
4 4 4 4
4 4 3 4
3 3 4 4
3 4 3 4
3 3 3 4
3 3 4 3
4 4 4 4
3 4 1 2
4 4 2 3
Product Characteristics Promotional Offers
3 4
3 3
4 4
4 3
4 3
4 3
4 4
4 3
4 4
4 4
4 3
3 3
3 4
4 4
3 3
4 4
4 4
4 4
4 4
4 2
4 4
3 3
3 2
4 3
4 3
4 3
4 2
4 4
4 2
4 4
3 3
4 2
3 2
3 3
4 3
4 4
4 3
4 3
3 4
3 4
3 3
3 4
4 3
4 4
4 2
4 3
3 1
4 2
3 2
3 4
4 2
4 4
Promotional Offers Promotional Offers
4 4
4 3
4 3
3 2
3 3
4 4
4 4
3 3
4 4
4 4
4 3
3 3
4 3
4 4
4 4
3 4
4 4
4 4
3 4
4 2
4 4
3 3
2 2
2 3
3 3
3 4
2 3
4 4
1 2
3 4
3 4
3 2
3 3
3 2
3 4
3 3
2 2
3 3
3 3
4 4
3 3
4 4
4 4
3 4
2 3
3 3
2 2
2 2
2 2
4 4
2 3
4 4
4 3 4 4
3 4 4 4
3 4 3 4
4 4 3 4
4 4 3 3
4 4 3 3
4 3 4 3
2 4 3 4
4 4 4 4
3 3 4 3
3 4 3 3
4 3 3 3
3 3 4 3
4 4 4 4
4 4 4 4
4 3 3 4
3 4 3 4
4 4 4 4
4 3 4 4
3 4 4 4
4 4 4 4
4 4 4 4
3 4 4 4
4 4 4 4
4 3 3 4
4 4 4 3
3 4 4 3
3 4 4 3
3 4 4 4
4 4 4 4
4 4 4 4
4 3 4 3
4 4 4 4
3 4 4 4
3 2 3 3
4 4 4 3
4 2 3 2
3 4 4 3
4 4 3 3
4 4 4 4
4 4 4 4
3 4 3 4
4 4 4 4
4 3 2 2
4 2 2 2
4 4 3 4
2 2 3 3
4 4 4 4
4 3 4 4
3 3 3 3
4 3 3 3
3 3 3 3
3 3 3 3
4 3 4 3
4 4 4 3
4 4 4 4
3 3 4 3
4 2 2 3
4 3 3 4
4 4 4 4
4 2 3 3
4 3 4 3
4 3 4 4
4 4 4 4
3 3 4 3
4 4 4 4
4 3 4 4
4 4 4 4
3 3 3 4
3 3 3 3
4 4 4 4
4 2 3 3
3 4 4 4
4 4 4 4
4 4 4 4
4 3 4 3
4 4 4 4
3 4 3 4
3 4 3 3
4 4 4 4
4 3 4 4
4 4 4 4
3 4 4 4
2 3 4 3
3 4 4 4
3 3 3 2
3 4 4 3
4 4 4 4
4 4 4 3
4 4 4 4
4 4 4 4
3 4 4 4
4 4 4 4
4 3 4 4
4 4 4 3
4 3 3 3
3 4 4 3
3 4 4 4
3 4 3 3
4 4 3 3
4 3 4 4
3 4 3 4
4 4 4 4
3 4 4 4
3 4 4 4
3 4 4 3
3 4 4 4
3 4 4 3
3 4 4 4
4 4 4 4
4 3 2 2
4 3 2 2
3 4 4 4
4 4 4 4
4 4 4 4
3 4 4 3
4 4 4 3
3 4 4 3
4 4 4 3
3 4 4 4
3 4 4 4
4 4 4 4
4 4 4 4
3 4 4 3
3 4 4 4
3 3 3 3
3 4 4 4
4 4 4 4
3 4 4 4
4 2 1 2
4 2 3 3
3 4 4 4
3 4 4 4
4 4 4 4
3 4 4 4
4 3 4 3
3 4 4 4
4 4 4 4
4 2 2 3
3 4 4 4
3 4 4 4
4 4 4 3
3 4 4 4
3 4 4 4
3 4 4 4
4 4 4 4
4 4 4 4
3 4 4 4
3 2 4 3
3 4 4 4
4 4 4 4
4 4 4 4
3 4 4 4
4 4 4 4
3 4 4 4
3 3 3 3
3 4 4 4
3 4 4 4
4 4 4 4
4 4 4 4
4 4 4 4
4 3 4 4
3 3 3 3
3 4 4 4
3 4 4 4
3 4 4 4
4 4 4 4
4 4 4 4
4 4 4 4
4 4 4 4
4 4 4 4
3 4 4 4
3 4 4 4
3 4 4 4
4 3 3 3
4 4 4 4
3 4 4 4
4 4 4 4
4 3 4 3
3 2 3 3
4 4 3 3
4 4 4 4
4 3 3 2
4 4 4 4
3 4 4 4
3 3 4 4
4 4 4 4
3 4 4 4
3 2 2 2
4 4 4 4
4 3 4 3
2 1 2 3
4 4 4 4
4 3 4 3
4 4 3 3
4 4 4 4
3 4 4 4
4 4 4 4
3 4 4 3
4 4 4 4
4 4 4 4
4 4 4 4
4 4 4 4
4 3 4 3
4 4 4 4
3 4 4 3
4 4 4 4
4 4 4 4
4 4 4 4
4 4 4 4
4 3 4 3
4 4 4 4
4 4 4 4
4 4 4 4
3 3 3 3
4 4 4 4
3 4 3 3
3 3 3 4
4 4 4 4
3 3 3 4
4 4 4 3
3 3 3 3
3 2 3 3
3 4 4 4
4 4 4 4
3 4 4 4
4 4 4 4
4 4 4 4
4 4 4 4
4 4 4 4
4 4 4 4
4 4 4 4
4 4 4 4
4 4 4 4
4 4 4 3
4 4 4 4
4 4 4 3
3 4 4 4
3 4 4 3
4 4 4 4
4 4 4 3
4 4 4 4
3 2 2 2
3 1 3 2
3 3 3 3
3 2 3 2
3 4 4 4
4 4 4 4
4 4 4 4
4 4 4 4
4 4 4 4
4 4 4 4
4 4 4 4
4 4 4 4
4 4 4 4
4 3 4 4
4 4 4 4
3 4 4 3
4 4 4 4
4 4 4 4
3 4 4 4
4 4 4 4
4 4 4 3
4 4 4 4
4 4 4 4
4 3 3 3
4 4 3 3
4 4 4 3
4 4 4 4
4 4 3 4
3 3 4 3
4 3 4 4
3 3 3 3
4 4 4 4
3 3 4 4
4 4 4 4
3 3 3 3
4 4 4 4
4 2 3 3
4 3 4 4
4 4 4 4
4 3 4 3
4 2 2 3
4 2 2 2
4 2 3 4
4 3 3 3
4 2 3 3
4 4 4 4
4 4 4 3
4 3 4 4
3 4 4 4
4 3 2 2
3 4 4 4
4 4 4 4
4 4 4 4
4 4 3 3
3 4 4 3
4 4 4 4
4 4 3 3
4 4 3 4
3 4 4 4
4 4 4 3
4 4 3 3
4 4 4 4
3 4 4 4
4 4 4 4
4 4 4 4
4 4 4 4
3 4 4 2
3 3 3 3
4 3 2 2
2 3 3 3
4 4 4 4
4 4 4 4
4 4 3 3
3 4 4 3
4 2 2 2
4 4 3 4
3 4 4 3
4 4 4 4
4 3 4 4
3 4 4 4
3 2 2 3
4 2 3 3
3 2 4 4
3 3 3 3
4 3 3 3
4 3 4 3
4 3 3 2
2 2 3 4
3 2 3 3
Promotional Offers Promotional Offers
4 4
3 3
4 4
3 4
3 3
3 4
4 4
3 3
4 4
4 4
3 3
3 3
3 3
4 4
4 4
3 4
3 4
4 4
3 4
2 4
4 4
3 3
3 3
3 3
3 3
3 2
2 2
4 4
2 3
4 4
3 3
3 3
4 3
4 3
4 4
4 3
3 3
3 3
4 3
4 4
3 3
4 3
4 3
3 3
3 2
4 3
2 2
2 2
2 1
3 4
3 2
4 4
Promotional Offers Familiarity and Confidence
4 3
3 3
3 4
4 4
3 3
3 4
4 4
3 4
4 4
4 4
3 4
4 2
4 4
4 3
4 4
4 4
4 4
4 4
4 4
4 4
4 4
4 4
3 3
2 3
3 4
3 3
3 4
4 4
2 3
4 3
4 3
3 2
3 3
3 2
3 4
4 4
3 3
3 4
4 3
4 4
3 4
3 3
4 3
3 3
3 4
3 4
2 3
2 4
1 4
4 3
2 3
4 4
4 4 4 3
4 4 4 3
3 4 3 4
3 2 3 4
2 2 4 2
3 3 4 3
3 4 3 4
3 4 4 4
4 4 4 4
2 3 4 4
3 3 3 4
3 3 3 3
4 3 4 3
3 4 4 3
3 3 4 2
3 4 3 4
4 4 3 4
4 4 4 2
3 3 3 4
3 4 4 3
4 4 4 3
4 4 4 4
3 3 4 3
3 4 4 3
3 4 4 3
3 4 4 4
3 3 3 3
4 4 3 2
4 3 3 4
4 4 4 3
3 3 4 4
4 3 4 4
4 4 4 3
3 4 4 4
3 3 2 3
3 2 3 3
3 3 3 4
3 4 4 2
3 3 4 4
4 3 4 4
4 4 4 2
3 3 4 1
3 3 4 2
3 3 3 3
3 2 3 3
4 4 4 3
3 3 3 3
4 4 4 4
3 3 3 4
4 3 3 3
4 3 4 4
3 3 3 3
3 3 3 3
3 3 3 3
3 4 3 3
4 3 4 4
3 4 3 3
4 2 3 4
4 4 4 4
4 4 4 4
3 2 3 4
4 3 3 3
4 4 4 4
4 3 3 3
4 3 3 3
4 4 4 4
4 4 4 3
4 4 4 4
3 3 3 4
3 3 3 3
3 3 3 3
4 4 3 4
4 3 4 4
3 4 4 4
4 3 4 4
4 3 3 4
3 3 4 4
3 4 4 4
3 3 3 3
4 3 3 3
3 3 2 3
3 3 4 4
4 3 3 3
4 3 2 4
3 3 4 4
3 2 2 3
3 3 3 3
4 3 3 4
3 3 3 3
3 3 4 3
4 3 4 3
4 4 4 3
4 4 4 4
4 4 4 4
3 3 4 4
3 3 3 3
3 3 3 3
3 4 3 3
3 3 3 3
3 3 4 4
4 4 4 4
3 3 4 3
4 4 4 3
3 4 4 3
3 3 3 3
3 3 4 3
4 3 3 3
3 3 3 3
4 3 4 3
3 4 4 3
3 2 4 4
2 2 2 2
3 4 3 3
4 3 3 3
3 3 4 3
4 3 4 3
4 4 3 2
3 3 4 3
3 3 3 3
4 3 3 3
4 3 4 3
4 3 3 3
4 3 3 3
3 3 3 3
4 4 4 3
3 3 3 3
4 4 4 3
4 3 4 3
4 4 4 3
3 2 2 4
3 2 2 4
4 3 4 3
4 3 3 3
4 4 3 3
4 4 4 3
4 3 4 3
4 4 3 3
4 4 4 3
3 4 3 4
3 4 4 3
4 3 4 3
3 3 3 3
4 3 3 3
4 4 4 3
4 4 4 3
4 4 4 3
4 3 4 4
4 4 4 3
4 4 4 4
4 3 4 3
4 3 4 3
4 4 4 3
4 3 3 4
4 4 4 4
4 4 4 3
3 3 3 4
4 3 4 3
4 3 3 3
4 4 4 3
4 4 4 3
4 3 3 3
3 3 3 3
3 3 3 3
4 4 4 3
4 4 3 4
4 3 4 3
4 4 4 4
4 4 4 3
4 4 4 3
4 3 4 2
4 3 3 3
4 3 4 3
4 3 3 3
4 3 4 3
3 3 3 3
4 4 4 3
4 4 4 3
4 3 4 3
3 3 3 3
3 3 2 2
4 3 3 3
4 4 4 4
4 3 3 3
4 4 4 4
4 4 3 4
4 3 4 3
4 4 4 4
4 3 4 3
2 3 2 3
4 4 4 4
4 3 4 2
2 3 2 3
4 4 4 3
4 4 4 3
3 3 3 3
4 4 4 3
4 4 4 3
4 4 3 3
4 3 4 4
4 4 4 3
4 4 4 3
4 4 4 4
4 3 3 3
3 3 4 3
4 4 4 3
3 4 3 4
3 4 3 4
4 4 4 3
4 4 4 3
3 3 3 4
4 3 4 3
4 4 4 3
4 3 3 2
4 4 3 3
3 3 3 3
4 4 4 3
4 4 4 3
4 4 3 4
4 4 4 3
3 3 3 3
4 3 3 3
3 3 3 3
3 2 2 3
4 4 4 2
4 4 4 3
4 4 4 3
4 3 3 3
4 4 4 3
4 4 4 3
4 4 4 3
4 4 4 3
4 4 4 3
4 4 4 3
4 4 3 3
3 3 3 3
4 4 4 3
3 3 3 2
3 3 4 3
4 3 4 3
4 4 4 4
4 3 3 3
4 3 4 2
2 2 2 3
2 2 3 2
3 3 3 3
3 3 3 3
4 3 3 3
4 4 4 3
4 4 4 3
4 4 4 3
4 4 4 2
3 3 4 3
4 4 4 3
4 3 4 3
4 4 4 4
4 4 4 3
3 3 3 3
4 3 3 3
4 4 4 4
4 4 4 3
3 3 4 3
4 3 4 3
3 3 3 3
4 4 4 4
4 4 4 3
4 4 3 3
3 3 3 3
4 3 3 3
4 4 4 4
3 3 4 3
3 3 2 2
3 3 3 3
4 3 4 4
4 4 4 3
4 4 4 3
4 4 4 3
3 3 3 3
4 4 4 4
3 2 3 3
3 2 4 4
4 4 4 3
3 3 4 4
2 2 3 3
2 2 2 3
2 3 3 3
3 3 3 3
2 2 3 4
4 4 4 3
4 3 3 3
4 4 4 3
4 4 4 3
3 2 3 3
4 3 3 4
4 4 4 3
4 4 4 4
4 3 3 3
4 3 3 3
4 4 4 3
4 3 3 3
4 3 4 3
4 3 4 4
4 3 3 2
4 3 3 3
4 4 4 4
4 4 4 3
4 4 4 3
4 4 4 3
4 4 4 3
2 2 3 4
3 3 3 3
4 4 2 3
2 4 4 4
4 4 4 3
4 4 4 3
4 3 4 3
4 3 4 3
3 3 2 3
4 4 3 3
4 3 3 3
4 4 4 4
4 4 4 3
3 3 4 4
2 3 2 2
2 2 2 2
4 4 3 3
3 2 3 3
3 4 4 4
3 3 3 3
2 2 3 4
4 4 4 4
3 3 3 3
Familiarity and Confidence Familiarity and Confidence Familiarity and Confidence Familiarity and Confidence
4 3
3 3
3 4
4 4
4 4
3 4
4 3
4 3
4 4
4 4
3 3
3 3
4 3
4 3
4 3
4 3
4 4
4 4
4 3
4 4
4 4
4 4
2 3
4 4
4 4
3 4
4 3
4 4
4 3
3 4
4 3
4 3
3 3
4 3
4 4
4 3
4 3
4 4
3 4
4 4
4 4
4 3
4 3
3 3
4 3
4 3
3 3
4 3
4 4
4 3
4 3
4 4
4 4
4 4
3 4
4 4
4 4
3 3
4 3
4 4
4 4
4 3
3 4
2 3
3 3
3 3
4 4
4 4
4 4
4 4
4 4
3 4
4 4
3 3
3 3
3 3
4 4
3 4
4 3
4 4
4 2
4 4
3 3
2 3
4 4
3 4
4 4
4 4
3 4
4 4
4 4
3 4
3 4
3 3
3 4
3 3
4 3
3 3
3 3
3 3
4 4
4 4
3 3
4 4
4 4 4 4
3 2 3 4
4 3 4 4
3 3 2 3
3 3 4 4
4 4 3 4
4 3 4 3
3 4 4 4
4 4 4 4
4 3 4 4
4 3 3 2
4 4 3 3
4 3 2 3
4 4 3 3
4 3 3 4
3 4 4 4
4 3 3 4
4 3 3 4
4 3 3 3
4 4 4 3
4 3 3 4
4 3 4 4
4 3 4 4
4 3 4 4
3 4 4 4
3 4 4 4
4 3 4 4
4 3 2 3
4 3 4 4
4 4 3 3
4 3 4 4
4 3 4 4
4 3 4 3
4 3 3 3
3 3 3 2
4 3 3 3
4 4 4 4
4 3 2 3
3 4 3 4
4 3 4 4
4 3 4 3
4 4 4 3
4 3 4 3
4 3 3 3
4 3 4 4
4 4 4 4
3 3 3 3
4 4 4 4
4 4 3 4
3 3 3 3
4 4 4 4
3 3 3 3
3 3 3 3
4 3 3 4
4 3 4 4
4 4 4 4
4 3 3 4
4 4 4 4
4 4 2 4
4 4 4 4
4 4 4 4
4 3 4 4
4 4 4 4
4 4 4 4
4 4 3 4
4 4 4 4
3 4 2 3
4 4 4 4
4 4 3 4
3 3 2 3
4 4 3 4
3 4 4 4
3 4 4 4
4 3 3 4
3 4 3 4
3 4 3 3
3 4 4 4
3 3 4 4
4 4 3 3
4 4 3 3
4 3 2 4
4 4 3 3
4 4 3 3
4 4 4 3
4 4 4 4
4 3 3 3
4 3 3 3
4 4 3 4
3 3 4 3
3 4 3 3
4 4 3 3
4 4 3 3
4 4 4 4
3 3 4 3
3 4 3 3
4 3 4 3
4 3 3 3
4 4 3 3
4 4 2 3
4 4 4 4
4 4 3 4
4 4 3 2
3 4 3 3
4 4 3 3
4 4 3 3
3 4 3 3
4 3 3 4
3 4 3 3
4 4 3 3
4 4 4 3
4 4 4 4
3 2 2 3
4 3 2 3
4 4 3 2
3 4 3 3
4 4 3 3
4 4 3 3
4 4 3 3
4 4 3 3
3 4 3 3
4 3 3 3
4 4 3 2
3 4 3 3
3 3 3 3
3 4 3 3
3 3 3 3
3 3 3 3
4 4 3 3
3 3 3 3
4 4 4 4
4 2 3 4
3 4 3 3
4 3 3 3
3 3 3 3
4 3 3 3
4 3 4 4
3 3 3 3
4 4 3 3
4 3 4 4
3 4 3 3
3 3 3 3
3 4 3 3
3 3 3 3
3 4 3 3
3 4 3 3
3 3 3 3
4 4 3 4
3 4 3 3
4 4 4 4
3 3 3 3
4 4 3 3
4 4 3 3
4 4 3 3
4 4 4 3
4 4 4 3
4 4 4 4
4 4 4 4
4 4 4 3
4 4 3 3
3 3 3 3
3 3 3 3
3 4 3 3
3 3 3 3
4 3 3 4
4 4 3 3
4 3 3 3
4 4 4 3
4 4 3 4
4 4 3 3
4 4 3 2
3 4 3 3
4 4 3 4
3 4 3 3
4 4 3 3
3 3 3 3
4 4 3 2
4 4 3 3
4 4 2 3
4 3 3 3
3 3 2 3
4 4 3 4
4 4 4 4
4 3 4 4
4 4 4 4
4 4 4 4
4 3 4 3
4 4 3 3
4 4 4 3
3 3 4 3
4 4 4 3
4 4 3 4
1 2 3 1
4 4 4 4
4 4 3 4
4 3 3 3
4 4 3 3
4 4 3 3
3 4 3 3
4 3 4 4
4 4 3 3
4 4 4 3
4 4 4 4
4 4 3 3
4 4 4 4
4 4 3 3
4 3 3 4
4 3 3 3
4 4 3 3
4 4 3 3
4 4 3 3
4 4 3 4
4 4 3 3
4 3 2 3
4 4 3 2
3 3 3 3
4 4 3 2
3 3 3 3
4 3 3 3
4 4 4 4
4 4 2 2
3 4 2 3
3 3 3 3
4 3 3 3
4 4 3 2
4 4 3 3
3 4 3 3
4 4 3 2
4 4 3 3
4 4 3 3
4 4 3 3
4 4 4 3
4 4 3 3
4 4 3 3
4 4 3 3
3 4 4 3
4 4 3 4
3 3 3 3
4 4 4 4
3 4 3 2
4 4 4 4
3 4 3 2
4 3 3 2
4 3 3 3
4 3 3 3
3 3 3 3
3 3 3 3
3 3 3 3
4 4 3 2
4 4 4 3
4 4 4 3
4 4 3 2
4 4 3 3
4 4 3 3
3 3 3 3
4 4 4 4
4 3 3 4
4 3 3 3
4 4 3 3
4 4 4 4
4 3 3 3
3 4 3 3
4 3 3 3
4 4 4 3
4 4 4 4
4 4 4 3
4 3 4 4
4 4 3 3
3 4 3 3
4 4 4 4
4 4 4 4
4 3 2 3
4 4 4 4
3 4 3 4
3 4 4 3
4 3 3 4
4 4 4 4
4 3 3 3
4 4 4 4
3 3 4 3
4 4 4 4
3 2 3 3
4 4 4 4
4 3 3 3
4 4 3 4
3 3 3 3
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3 3 3 4
4 3 3 3
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4 4 3 4
4 3 3 3
3 3 3 4
4 3 3 3
3 3 3 3
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4 4 3 3
4 4 3 3
4 3 3 3
3 4 3 3
4 3 4 3
4 4 3 3
4 4 3 2
4 4 3 3
4 4 3 3
3 3 3 3
4 4 3 3
4 4 3 3
3 3 3 3
4 4 3 4
4 3 3 3
3 4 4 4
4 4 4 3
4 4 3 3
4 4 3 3
4 4 3 3
4 4 3 3
3 3 3 4
4 4 3 3
4 4 3 3
4 4 4 4
4 4 3 4
4 4 3 3
4 2 2 3
4 4 3 4
3 1 2 3
4 4 3 4
4 2 3 3
4 3 3 3
4 4 3 3
4 4 4 3
3 2 3 3
Familiarity and Confidence Identity Identity Identity
4 3 3 3
4 4 3 3
3 4 4 3
4 3 4 4
3 3 3 2
4 3 3 4
3 3 3 3
3 4 3 2
4 4 4 4
4 3 3 3
3 3 4 3
3 3 3 3
3 3 3 3
4 4 4 4
4 4 4 4
3 4 3 4
4 4 4 4
4 4 4 4
3 4 3 3
4 4 4 4
4 4 4 4
3 3 3 3
3 2 2 3
3 3 3 3
4 3 3 4
3 3 3 4
4 4 3 3
4 4 3 4
3 3 2 3
4 3 4 3
3 3 3 3
2 3 2 3
4 3 2 3
2 3 3 3
3 4 4 4
3 4 4 4
4 3 4 3
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4 3 4 3
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4 4 3 3
3 3 3 3
4 3 3 3
3 3 3 3
3 4 4 4
4 4 4 4
2 3 3 2
3 3 3 4
4 3 2 2
4 3 4 3
2 3 3 3
4 4 4 4
4 3 3 4
3 3 3 3
3 4 3 4
4 3 3 3
4 4 3 4
4 4 3 3
4 4 4 3
3 4 3 4
4 4 4 4
3 3 3 3
3 3 3 3
4 3 3 3
4 3 4 3
2 3 3 3
2 3 3 3
4 3 3 4
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2 4 2 3
4 4 4 3
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3 4 3 4
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3 3 3 2
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2 4 3 3
3 4 3 4
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3 3 3 3
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3 3 4 3
4 3 4 2
3 4 3 2
4 4 4 4
3 3 3 3
4 4 4 4
3 4 3 3
3 3 3 3
4 3 3 3
3 3 3 3
3 3 3 3
3 3 4 3
4 4 3 3
4 4 4 4
3 3 3 3
4 3 3 3
4 3 3 3
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4 4 3 3
4 3 3 3
4 4 4 4
3 3 3 3
4 3 4 3
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4 3 3 4
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3 3 4 3
4 3 3 3
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3 3 4 3
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4 3 4 4
3 3 4 3
4 3 3 4
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3 3 3 3
4 3 3 4
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3 3 4 4
3 2 3 2
3 4 3 3
4 4 3 4
3 3 3 4
3 3 4 3
3 4 4 3
4 2 3 4
4 4 4 4
4 4 4 3
3 3 4 4
4 4 3 4
4 3 3 4
3 3 4 3
3 3 3 2
4 4 3 3
4 3 3 3
3 2 3 3
4 4 3 3
3 3 3 3
3 3 3 3
3 3 3 3
3 3 3 4
3 3 3 3
3 3 3 3
3 4 3 3
3 4 3 3
3 2 3 2
3 3 3 3
3 3 4 3
4 3 3 3
3 3 3 3
3 3 3 3
3 3 3 3
3 3 3 4
3 3 3 4
3 3 3 4
3 3 3 3
3 3 3 3
3 2 3 3
3 3 3 3
3 3 3 3
3 3 3 3
3 3 3 3
3 3 3 3
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3 3 3 3
3 3 3 3
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3 3 3 3
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3 3 3 3
3 3 3 3
3 3 3 3
4 3 3 3
3 3 3 4
3 3 3 3
4 3 3 4
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4 3 3 3
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3 3 3 3
3 3 3 4
3 3 4 3
4 3 3 3
3 3 3 3
3 3 3 4
4 4 4 3
3 3 4 4
3 3 4 4
3 2 3 4
3 3 3 3
3 3 4 4
4 3 4 4
3 3 3 3
4 3 4 4
3 3 3 4
4 3 4 4
3 4 4 4
4 3 4 4
3 3 4 4
3 4 4 3
3 3 3 3
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3 3 3 3
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3 3 3 3
3 3 4 4
3 3 4 4
4 3 3 3
3 3 3 4
3 2 2 3
3 3 3 3
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3 4 3 3
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3 3 4 4
3 3 4 4
4 3 3 4
3 3 3 3
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3 3 4 4
2 2 1 2
3 3 4 4
4 3 3 3
3 3 3 3
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3 3 3 3
3 3 3 4
4 3 4 3
3 3 3 3
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3 4 3 4
3 4 3 3
3 3 3 3
3 3 3 3
3 3 4 4
4 3 3 3
3 3 3 4
3 3 3 3
4 4 4 4
3 3 3 3
3 3 3 3
3 2 3 4
3 3 3 3
4 2 3 3
3 3 3 3
3 3 3 3
4 3 3 3
2 2 3 3
4 3 3 4
3 3 3 3
3 2 2 2
3 3 3 3
3 3 3 4
4 3 3 3
3 3 3 3
4 3 3 4
4 3 3 4
4 3 4 4
4 3 3 3
3 2 3 4
4 3 3 3
3 3 4 3
3 3 4 4
4 3 3 4
3 3 3 3
3 3 3 3
2 3 3 3
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3 3 4 4
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3 3 3 3
3 3 3 3
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3 3 3 3
3 3 3 3
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4 3 4 4
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3 3 3 3
4 4 4 4
4 3 4 4
3 3 3 3
4 3 3 3
4 3 3 3
3 3 3 3
3 3 3 3
3 3 3 4
4 3 4 4
4 4 3 3
3 3 3 4
4 4 4 3
4 3 3 3
3 3 3 3
3 4 4 4
3 3 3 4
3 3 3 3
4 3 4 4
4 3 4 3
4 3 3 4
3 3 4 3
3 3 3 3
3 3 3 3
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3 3 3 2
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3 3 3 3
4 4 4 3
3 3 3 4
4 3 4 3
3 3 3 4
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3 4 3 4
4 3 3 3
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4 3 4 4
3 3 3 3
2 2 2 3
3 3 4 3
3 3 3 3
4 3 4 4
3 3 3 4
4 3 4 4
4 3 3 3
3 3 3 3
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3 3 3 4
3 3 4 4
4 3 3 4
3 3 4 4
3 3 4 3
3 3 4 4
3 3 4 4
3 3 3 3
4 4 3 4
3 3 3 3
3 3 3 3
3 2 2 2
3 3 3 3
3 3 4 4
3 3 4 3
3 3 3 4
3 3 3 3
3 4 4 4
3 3 3 4
3 3 4 4
4 4 3 4
2 1 2 3
2 3 2 2
4 2 3 4
3 3 3 3
3 2 4 3
3 4 3 3
3 3 3 3
3 3 3 3
3 3 3 3
3 4 4 4
Identity Identity Identity
4 4
3 3
4 4
4 4
2 3
3 4
3 3
3 3
4 4
2 4
3 3
3 3
3 3
3 4
3 4
3 4
4 4
4 4
4 3
4 4
4 4
3 3
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3 3
3 4
4 4
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4 4
3 3
4 3
3 3
3 4
3 4
3 4
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4 4
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4 4
3 4
3 4
3 4
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Content
3 4
3 3
3 4
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4 3
3 3
3 3
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3 3
3 3
3 3
3 3
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3 3
3 4
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3 3
3 3
3 3
3 3
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4 3 3 3
4 3 3 4
4 3 2 3
4 3 4 4
4 3 4 3
4 3 4 4
3 4 3 4
4 4 4 4
4 3 3 3
4 4 3 3
3 4 3 3
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4 4 3 3
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3 3 4 4
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3 4 3 3
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3 3 3 3
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3 4 3 3
3 3 3 3
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3 3 3 3
3 3 3 3
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4 4 4 3
4 4 4 4
3 4 4 3
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4 4 4 4
3 3 4 4
3 3 4 3
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4 3 3 3
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4 3 3 3
4 3 3 4
4 3 3 3
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4 3 3 3
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3 3 3 3
4 3 3 3
4 3 3 3
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4 3 3 3
4 3 3 3
4 4 3 3
3 4 3 4
3 3 2 3
4 3 3 3
3 3 3 3
4 3 3 3
3 4 3 3
4 3 4 3
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4 3 3 3
3 3 3 3
3 3 3 3
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4 4 4 3
4 3 3 3
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4 3 3 3
4 3 3 4
4 3 3 3
3 3 3 3
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4 3 3 3
4 3 3 3
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4 4 4 3
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3 3 3 3
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3 3 3 3
3 3 3 3
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4 3 4 3
3 3 3 3
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4 3 3 3
4 3 3 3
4 3 3 3
3 3 3 3
4 3 4 4
3 3 3 3
3 3 3 3
4 3 3 3
4 3 2 3
4 4 3 3
3 3 3 3
2 2 2 2
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3 4 4 3
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3 4 3 4
4 3 3 3
3 3 3 3
4 3 3 3
3 3 3 3
3 3 3 3
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4 3 3 3
4 3 4 3
3 4 3 3
4 3 3 3
3 3 3 4
4 4 4 4
4 3 3 3
3 3 3 3
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4 3 4 4
4 4 4 3
4 4 4 3
4 4 4 3
3 3 3 3
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3 3 3 4
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3 3 3 3
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3 3 3 4
4 3 3 3
3 3 3 3
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4 3 3 3
3 3 3 4
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4 3 3 4
4 3 3 3
4 3 3 3
3 3 3 3
3 2 3 4
2 3 3 4
4 4 4 2
2 3 2 3
3 3 4 4
4 4 4 3
3 3 3 4
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1 3 3 3
Content Content Content Content
3 3 3 3
3 3 4 3
4 4 3 4
3 4 4 3
3 4 3 4
4 4 3 4
3 3 3 3
3 3 3 3
3 4 3 3
3 2 2 2
4 3 3 3
4 3 3 3
3 3 3 3
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4 4 4 3
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3 3 3 3
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3 2 3 3
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3 3 3 3
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3 3 3 3
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3 3 3 3
3 3 3 4
3 3 3 3
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3 3 3 3
4 3 3 4
3 2 3 3
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4 4 4 4
3 3 2 3
3 3 4 4
3 4 3 3
4 3 4 3
4 3 3 4
2 3 2 3
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4 4 4 4
3 3 3 3
4 3 2 3
3 3 3 3
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3 3 3 3
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3 4 3 4
4 4 4 3
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3 3 3 3
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3 3 3 3
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4 3 2 3
4 3 4 3
3 3 4 4
3 3 3 3
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4 3 4 4
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4 3 3 3
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3 4 4 3
3 4 3 3
3 4 3 3
3 3 3 3
4 3 4 4
2 2 2 2
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3 3 3 3
4 3 3 3
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3 4 4 4
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3 3 3 3
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4 3 3 4
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3 3 4 3
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3 4 4 3
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Content Visibility Visibility
3 4
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4 4
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3 3
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3 3
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4 3 4 2
4 2 4 3
4 3 4 4
3 4 3 4
4 3 4 3
4 3 4 3
4 4 4 4
4 3 4 4
3 3 4 2
4 3 4 3
4 4 4 2
4 3 4 3
4 3 4 3
4 3 4 4
4 3 4 3
4 4 3 3
4 3 4 3
4 4 4 4
4 4 3 4
4 3 4 2
4 4 4 4
4 4 4 3
4 4 4 3
4 3 4 2
4 4 4 2
2 2 3 3
3 3 3 4
3 3 3 3
4 3 4 3
4 3 4 3
4 3 3 4
3 3 4 1
4 3 4 3
4 3 4 2
3 4 4 4
4 2 3 2
4 4 4 4
3 3 3 3
4 4 4 4
3 2 2 3
3 3 3 3
4 4 4 4
4 3 3 3
3 3 3 4
3 4 4 3
4 4 3 2
4 4 4 4
3 3 4 4
4 2 3 3
4 4 4 4
4 4 4 4
4 3 4 3
4 3 4 3
3 3 4 3
4 3 3 4
4 4 4 3
4 4 4 4
4 3 3 2
4 4 4 4
3 3 4 4
3 3 4 3
3 3 4 3
3 4 4 4
4 3 4 4
4 4 4 3
4 3 4 4
4 4 4 3
4 3 3 2
3 3 4 4
4 3 3 1
4 3 4 3
4 2 3 2
4 3 4 2
4 2 4 3
4 2 3 4
4 2 3 3
4 3 4 3
3 3 3 2
3 4 3 2
4 3 4 1
3 3 4 2
4 3 4 2
4 2 4 1
4 4 4 4
3 3 3 4
3 3 4 3
3 3 3 3
3 3 3 2
4 3 4 2
4 2 3 2
4 4 4 4
4 3 4 3
4 3 4 2
3 4 3 3
4 3 3 3
3 4 3 4
4 3 3 2
3 3 3 3
4 3 4 3
4 3 3 3
4 3 4 3
4 2 3 3
2 2 3 2
4 2 3 3
4 3 4 2
4 3 4 2
4 2 4 2
4 3 3 4
3 3 4 3
3 3 3 3
3 3 3 2
3 3 3 3
3 3 4 2
3 3 4 2
4 3 3 2
3 3 4 3
3 2 3 3
4 3 4 3
3 3 4 3
3 3 3 2
3 2 3 2
3 4 4 3
3 3 3 2
3 3 3 3
4 2 4 3
4 3 4 3
3 4 4 3
3 3 4 3
3 3 4 4
3 3 3 3
3 3 3 3
3 3 3 2
4 3 3 2
4 3 3 3
4 3 3 3
4 3 4 3
4 3 4 3
4 3 4 3
3 3 3 3
4 4 4 4
4 3 3 3
3 3 3 2
3 3 3 3
3 3 3 3
4 3 3 3
3 3 3 3
4 4 4 2
4 3 4 3
3 3 3 3
4 3 4 3
3 3 3 3
3 3 3 3
4 3 4 3
3 3 3 3
4 3 4 3
4 3 3 3
4 3 4 3
4 4 4 3
3 3 4 3
4 3 4 3
3 4 4 2
4 3 4 2
3 3 4 2
3 3 4 3
4 3 4 3
3 3 4 3
3 3 4 1
4 3 4 4
4 3 4 3
3 3 4 3
3 3 3 2
4 3 4 4
4 4 4 4
4 3 4 3
4 4 4 4
4 3 4 4
3 3 4 3
3 3 4 3
3 3 4 3
3 3 3 3
4 4 4 2
4 3 4 4
3 2 1 4
4 4 4 3
3 3 4 3
3 3 3 2
4 3 4 1
3 3 4 2
3 3 4 3
4 4 4 3
3 3 4 3
3 3 3 3
4 4 4 3
4 4 4 3
3 4 4 4
4 3 4 2
3 3 3 3
3 3 3 4
4 3 3 4
4 2 4 2
3 3 3 3
4 3 4 3
3 3 4 2
4 2 4 1
3 4 4 4
3 3 3 3
4 2 4 1
3 4 4 3
3 3 3 3
4 3 4 1
4 2 4 2
3 3 3 3
3 3 3 3
2 2 3 2
3 3 4 1
4 3 4 2
3 3 4 3
4 3 4 3
4 3 4 3
3 3 4 4
4 4 4 3
4 3 4 2
4 3 4 3
4 3 4 3
4 3 4 3
4 3 4 3
4 3 4 3
4 3 4 2
4 2 4 1
4 3 4 1
4 4 4 4
4 2 4 2
4 3 4 4
3 3 3 3
4 2 3 3
3 3 3 3
3 3 3 3
4 3 4 2
4 3 4 2
4 3 4 1
4 3 3 3
4 3 4 3
4 3 4 1
4 3 4 3
3 3 4 3
4 4 4 4
4 4 4 3
4 3 4 3
4 3 4 3
4 3 4 3
3 3 4 3
4 3 4 3
4 3 3 3
4 3 3 2
4 3 3 3
4 3 3 3
3 4 3 4
4 3 4 3
3 3 4 2
4 3 4 2
4 3 4 3
3 2 4 2
4 4 4 4
4 4 3 3
4 3 3 2
3 3 4 3
3 3 3 3
4 2 4 2
4 4 4 4
4 3 4 3
4 3 3 3
4 4 4 4
4 3 4 4
4 3 4 3
3 4 3 3
4 3 4 3
4 4 4 3
4 3 4 3
4 3 4 3
4 3 4 3
4 4 4 4
4 3 3 3
3 1 1 1
4 3 4 3
4 3 4 3
4 3 4 3
4 3 4 3
4 3 3 3
4 3 3 3
3 3 4 3
3 2 4 3
4 3 4 3
4 3 4 2
4 3 4 1
4 3 4 3
3 3 3 3
4 3 3 3
4 3 4 4
3 3 4 3
4 4 3 3
3 3 3 3
3 2 2 3
4 3 3 3
3 3 4 3
3 3 4 3
4 3 3 3
4 3 4 3
2 2 3 3
4 3 4 3
3 3 4 4
3 4 4 3
4 3 4 3
2 3 3 3
3 3 2 3
3 2 4 2
3 2 3 3
3 2 3 3
4 2 2 3
3 3 3 3
3 4 3 4
4 4 4 3
3 4 4 4
Visibility Visibility Visibility
3 4
4 3
4 3
4 3
4 3
3 3
3 3
4 3
4 4
4 2
3 3
3 3
3 3
3 4
4 4
3 4
4 4
4 4
4 3
4 4
4 4
4 3
3 3
3 3
3 3
3 3
3 2
4 4
3 3
4 4
3 3
4 2
3 4
4 2
4 2
4 3
4 2
4 2
4 4
4 4
4 2
3 3
3 3
3 3
4 4
4 4
3 3
3 3
3 3
4 4
4 2
4 4
Interaction
4 4
3 3
4 3
4 4
3 3
3 3
3 3
4 4
4 4
3 4
3 3
3 3
3 3
3 3
4 4
3 4
4 4
4 4
4 3
4 4
4 4
3 3
3 4
3 3
3 3
3 3
2 3
4 4
3 4
4 3
3 4
2 4
3 3
2 2
2 4
3 4
2 4
3 4
4 4
4 3
3 3
3 3
3 4
3 3
4 4
3 3
3 3
3 3
3 2
4 3
3 3
4 4
3 3 3 3
3 3 3 4
4 3 4 4
3 3 4 3
4 3 4 4
3 4 3 4
3 3 4 4
3 4 4 4
4 4 4 4
3 3 3 4
3 3 4 4
4 3 3 4
4 3 4 4
4 3 3 4
4 4 4 4
3 4 4 4
4 3 3 4
4 3 4 4
3 4 3 4
3 3 4 4
4 4 4 4
4 4 4 4
3 4 3 4
4 3 4 4
4 4 4 4
4 4 4 4
3 4 4 4
3 4 4 4
4 4 4 4
4 4 4 4
4 4 4 4
4 4 4 4
4 4 3 4
4 4 4 4
2 2 3 3
3 3 3 4
3 3 3 3
4 4 3 4
4 4 4 4
3 4 4 3
3 3 3 4
4 3 3 4
3 4 3 4
3 3 3 3
3 2 2 4
4 4 4 4
3 3 3 3
4 4 4 4
3 2 4 4
3 3 3 3
4 4 4 4
3 2 3 3
3 3 3 3
4 3 4 4
4 3 4 3
4 4 4 4
3 3 4 3
4 4 3 4
4 4 4 3
4 4 4 4
4 3 3 3
4 3 3 4
4 3 4 4
3 4 3 3
4 3 3 4
4 4 4 4
3 4 4 3
4 4 4 4
3 3 3 3
3 4 3 3
4 4 3 3
4 4 4 3
3 4 3 3
4 4 4 4
4 3 4 4
4 4 4 4
3 3 4 3
3 4 4 4
3 3 3 4
3 3 3 3
4 2 1 3
4 3 3 4
4 4 3 4
3 4 4 2
4 2 3 3
4 3 3 3
3 3 3 4
3 4 4 4
3 4 3 4
4 4 3 3
4 2 4 4
3 2 2 3
4 4 4 4
3 4 3 3
3 3 3 4
4 4 4 4
4 2 2 3
3 3 2 3
2 3 3 3
4 3 3 4
3 3 3 3
3 3 3 3
4 4 3 4
3 4 3 3
3 3 3 3
3 3 3 3
3 3 3 4
3 3 3 4
3 3 3 4
3 3 3 3
3 1 3 4
2 2 2 3
3 1 3 3
3 2 3 3
3 2 3 4
3 3 3 3
3 3 4 4
3 3 3 3
3 3 3 3
3 3 3 3
3 3 3 3
3 3 3 4
3 3 3 4
3 3 3 3
3 3 3 4
3 3 3 3
3 3 3 2
3 3 3 3
3 3 3 3
3 3 3 4
4 3 3 4
3 3 3 3
3 3 3 4
3 3 3 3
3 3 3 4
3 3 3 3
3 4 3 4
3 3 3 3
4 4 3 4
3 3 3 3
3 3 3 4
3 3 3 4
3 3 3 4
3 3 3 4
4 3 3 4
3 4 3 3
3 2 2 4
3 3 3 4
4 4 4 4
3 3 3 4
3 3 3 4
3 3 3 4
3 3 3 4
3 3 3 4
3 3 3 4
4 2 2 4
3 3 3 4
3 4 3 4
3 3 4 3
3 3 3 4
3 3 3 4
3 3 3 3
3 3 3 3
3 3 3 3
3 3 3 3
3 3 3 3
4 4 4 4
4 3 3 4
3 3 3 4
3 3 3 4
3 3 3 4
3 3 3 4
3 3 3 4
3 3 3 4
4 3 4 4
2 2 2 3
4 4 4 4
4 3 4 4
4 3 3 4
2 3 2 3
4 3 3 4
4 4 4 4
3 3 3 4
4 4 4 4
3 4 4 4
3 3 3 4
3 3 3 3
3 3 3 4
3 2 3 3
4 4 4 4
4 3 3 4
3 3 1 1
4 3 4 4
4 3 4 3
3 3 3 4
3 3 3 3
3 3 3 3
3 3 3 3
4 3 4 4
3 3 3 4
4 3 4 4
4 4 4 4
4 3 3 4
4 3 3 3
3 2 3 4
3 3 3 4
4 4 4 3
3 3 4 4
3 3 3 4
3 3 3 4
4 3 3 3
3 3 3 4
3 3 3 3
4 4 3 4
3 3 3 3
4 2 3 3
3 3 3 4
3 3 3 4
3 3 2 3
3 2 3 3
3 3 3 4
3 3 3 3
4 2 3 3
3 3 4 4
4 4 4 3
4 3 3 3
3 3 4 3
3 3 3 4
3 3 2 3
3 3 3 4
3 3 3 4
3 3 3 4
3 3 3 3
3 3 3 4
3 3 4 4
4 3 4 4
3 3 3 4
3 3 3 4
3 2 2 3
4 4 4 4
3 2 3 3
3 4 3 4
3 3 3 3
3 2 2 3
3 3 3 3
3 3 3 3
3 3 3 3
3 3 3 3
3 3 3 4
3 3 3 3
3 3 3 4
3 3 3 4
4 3 3 4
3 3 3 4
4 4 4 4
4 3 4 4
3 3 3 4
3 3 3 3
3 3 4 4
3 3 3 3
4 3 3 4
3 3 3 4
3 3 3 3
3 3 3 4
3 3 3 3
4 4 4 3
4 3 4 4
3 3 3 4
4 3 3 4
3 3 3 4
3 3 3 4
4 4 4 4
3 4 4 4
3 3 3 4
3 4 3 4
3 3 3 4
3 2 2 3
4 4 4 4
3 2 3 3
3 3 3 3
3 3 3 4
4 4 4 4
3 2 3 3
3 3 3 4
3 4 4 3
4 4 4 3
4 3 4 3
3 3 3 4
3 3 3 4
4 4 4 4
3 3 3 4
1 1 1 2
3 3 3 4
3 3 3 4
3 3 3 4
3 3 3 4
3 3 3 3
3 3 3 4
3 3 3 3
3 2 3 4
3 3 3 3
3 3 3 4
3 2 3 4
3 3 3 4
3 3 3 4
3 3 3 4
3 3 3 4
3 3 3 4
3 3 2 3
3 3 3 3
3 3 4 4
3 3 3 4
3 3 3 4
3 3 3 3
3 3 3 4
3 3 3 4
2 2 2 3
4 3 4 4
4 3 4 4
4 3 3 4
3 3 3 4
3 3 2 2
2 2 3 1
4 2 4 3
3 3 4 3
3 2 2 4
2 3 3 3
3 3 3 3
3 3 3 3
3 3 4 4
4 3 3 3
Interaction Interaction Interaction
3 4
3 3
4 4
4 3
3 3
4 3
3 4
3 3
4 4
2 4
3 4
2 3
2 3
4 4
3 4
3 3
4 4
4 4
4 4
4 4
4 4
3 3
2 3
3 3
3 3
2 3
2 3
4 4
1 3
4 3
4 3
3 4
2 3
2 3
2 3
2 4
2 3
1 4
3 4
4 3
2 4
3 3
3 4
3 3
3 3
3 3
3 3
2 3
2 3
3 4
2 3
4 4
Interaction
3 3
3 3
3 3
4 3
3 4
3 3
3 4
2 3
4 4
4 4
3 3
3 3
3 3
3 4
4 3
4 3
3 3
4 4
3 4
4 4
4 4
3 3
2 3
3 3
3 3
3 3
2 3
4 4
2 3
3 4
3 3
3 4
3 3
3 4
3 3
2 4
3 4
3 4
4 4
4 3
3 4
3 3
4 4
3 3
3 3
3 3
3 3
3 3
2 2
4 4
3 3
4 4
3 3 3 4
2 3 3 4
3 4 3 4
4 3 4 4
4 3 3 4
2 4 4 3
2 3 4 3
3 4 4 3
4 4 4 4
3 4 4 4
2 4 3 2
3 4 4 4
2 3 3 3
3 4 4 4
4 3 4 4
4 3 4 4
4 3 4 4
3 4 3 4
3 4 3 4
3 4 3 4
3 4 3 4
2 3 3 4
4 4 4 4
3 4 3 4
4 4 4 4
3 4 3 4
3 4 3 4
3 4 4 3
2 4 3 4
4 4 4 4
3 4 3 4
3 4 3 4
2 4 3 4
3 4 3 4
3 2 3 2
2 4 3 3
3 3 3 3
2 3 3 3
2 3 3 4
4 3 4 4
1 3 2 4
3 4 4 4
4 4 3 4
3 3 3 3
2 3 3 2
4 4 4 4
3 3 3 3
3 4 3 4
2 3 4 4
3 3 3 3
4 4 4 4
2 4 3 2
3 3 3 3
3 3 3 4
3 4 3 3
4 4 4 4
4 3 3 4
1 3 3 3
4 4 3 4
4 4 4 4
2 4 4 4
3 3 4 3
3 4 4 4
3 4 3 4
2 3 3 4
4 4 4 4
4 3 3 4
4 4 4 4
3 4 4 3
3 4 3 4
4 3 4 3
3 3 4 4
4 3 4 4
4 4 3 3
3 4 3 4
3 3 3 4
3 4 3 4
2 4 4 3
4 3 3 3
3 4 3 4
2 4 3 3
3 4 4 4
4 4 4 4
3 3 3 4
3 4 3 3
2 4 3 3
3 4 3 3
3 3 3 4
3 4 4 4
3 4 3 4
3 4 4 4
2 4 4 3
4 4 4 4
4 3 4 4
3 4 3 4
3 4 3 4
3 4 3 4
2 4 3 3
3 3 3 3
4 4 4 4
2 3 3 3
3 3 2 3
3 3 3 3
3 3 3 4
4 3 4 3
3 3 3 3
3 3 3 3
3 4 3 4
3 3 3 4
3 4 3 3
1 4 3 4
2 2 3 3
3 3 3 4
2 3 3 3
3 4 3 4
3 4 3 4
3 3 3 3
3 3 3 4
3 3 3 4
3 3 3 3
3 4 3 4
3 4 3 3
3 3 3 4
3 3 3 3
2 3 3 3
3 3 3 3
2 3 3 4
3 3 3 3
2 3 3 3
1 3 3 4
4 3 3 3
3 3 3 3
3 4 3 3
3 4 3 4
3 3 3 4
3 3 3 3
3 3 3 3
3 3 3 4
3 3 4 3
3 4 3 4
3 4 3 3
3 3 3 3
3 3 3 3
3 3 3 4
3 3 3 3
4 4 4 4
1 3 4 3
4 4 4 4
4 4 4 4
4 4 4 4
3 4 4 4
4 4 4 4
3 3 3 3
3 4 3 4
3 4 3 3
2 4 3 4
4 4 4 4
4 4 4 4
3 4 3 3
3 4 3 4
4 4 4 4
3 4 3 3
3 3 3 3
3 4 3 3
3 4 3 4
3 4 3 3
3 4 3 4
4 4 4 4
3 4 4 4
3 4 4 4
2 3 3 3
3 4 3 4
3 4 3 4
4 3 4 4
4 4 4 4
3 3 3 4
4 4 3 4
3 4 3 4
3 4 3 2
2 3 2 2
2 4 3 3
4 4 4 4
2 3 3 4
4 4 4 4
3 4 4 4
3 4 4 4
4 3 3 3
3 3 3 3
3 2 3 3
3 4 3 4
3 4 2 4
2 4 2 1
3 4 3 4
4 3 4 3
3 3 3 3
2 4 4 4
2 3 3 3
1 3 3 3
3 4 4 4
3 4 3 4
3 3 3 4
4 4 4 4
3 4 3 4
3 3 3 3
2 4 3 3
3 3 3 3
3 3 3 3
4 4 4 4
3 4 4 4
4 4 4 4
3 3 3 3
3 4 3 4
1 4 2 3
3 4 3 4
3 3 3 3
1 4 3 4
3 3 3 3
3 3 3 3
2 4 4 4
1 3 2 3
3 4 3 4
3 3 3 3
2 3 2 3
2 4 2 3
3 3 3 3
3 3 4 3
2 4 3 3
2 4 3 4
2 4 3 4
2 4 3 3
3 4 3 4
3 4 3 4
3 3 3 3
4 4 4 4
1 3 3 3
3 3 3 4
3 4 3 3
3 4 3 4
2 4 3 4
4 4 4 4
2 3 2 3
2 4 3 4
3 3 3 3
2 3 2 3
3 3 3 3
3 3 3 3
3 3 3 3
2 3 3 3
3 3 3 4
2 3 3 3
3 4 3 4
4 4 4 4
4 4 4 4
3 4 3 3
4 4 4 4
3 4 4 4
3 4 4 4
3 4 3 3
4 4 4 4
3 3 3 3
3 3 3 3
3 4 3 3
3 4 3 3
4 4 4 4
3 4 3 3
4 3 3 3
4 4 4 4
3 4 4 4
3 4 4 4
4 4 4 4
2 3 3 3
3 4 4 4
4 3 4 4
4 4 4 4
3 3 3 3
3 4 4 4
2 3 2 3
4 4 4 4
2 3 2 3
3 3 3 3
3 3 3 3
3 4 4 4
3 3 3 3
3 4 4 3
3 3 3 3
3 3 3 3
4 3 4 3
3 4 4 3
4 4 4 4
3 4 2 2
3 4 3 4
2 2 1 1
3 4 4 4
4 4 4 4
3 4 4 4
3 4 3 3
3 4 4 3
3 4 4 4
2 3 3 3
3 3 3 4
3 3 3 4
2 4 3 3
3 4 4 4
4 4 4 4
3 4 4 4
4 4 4 4
3 4 4 4
3 4 4 4
2 3 3 3
3 3 3 3
2 3 4 3
2 2 4 4
3 4 3 4
3 3 3 3
3 4 4 4
3 4 4 4
3 3 3 4
4 4 4 4
4 4 4 4
3 4 4 4
3 4 4 4
3 3 3 4
2 2 3 3
3 1 1 4
3 4 2 2
2 3 2 4
3 3 3 3
2 3 3 3
2 2 3 3
4 4 4 4
3 3 4 3
Interaction
4
3
4
3
3
4
4
3
4
4
3
3
3
4
4
4
4
4
4
4
4
3
3
3
3
3
3
4
3
3
3
4
4
4
4
3
4
4
4
4
3
3
4
3
3
3
3
3
2
4
3
4
4
3
4
4
4
4
4
4
4
4
4
4
4
4
4
4
4
4
4
4
4
4
4
4
4
4
4
4
3
4
4
4
4
4
2
3
3
4
4
4
4
3
4
3
4
4
3
4
4
3
4
3
3
3
3
4
4
4
3
4
4
4
4
4
4
4
4
4
4
3
4
4
4
4
4
4
4
4
3
3
3
3
4
4
4
3
3
4
3
4
4
3
4
4
3
3
3
3
4
4
3
4
4
3
4
3
3
3
3
4
4
2
3
4
4
4
4
4
4
3
4
4
4
3
4
3
4
4
4
4
4
3
4
4
4
4
4
4
4
4
4
4
4
4
4
4
3
4
4
4
4
4
4
4
4
4
4
4
4
3
4
4
3
4
4
4
4
4
4
4
4
4
4
4
3
4
4
4
4
2
4
4
4
4
4
4
4
3
2
4
4
2
4
3
4
4
4
3
4
4
4
4
4
3
4
3
3
4
4
4
3
4
4
4
3
4
3
3
4
4
4
3
3
3
4
4
3
4
4
4
4
4
3
4
4
4
4
4
4
4
4
4
3
2
3
3
3
4
4
4
4
4
4
4
4
4
4
4
4
3
4
3
3
4
4
4
4
4
4
4
3
4
4
4
4
4
3
4
3
3
3
4
3
3
3
3
4
4
4
2
3
1
4
4
4
3
4
4
3
4
4
4
4
4
4
4
4
4
4
3
3
4
4
3
4
4
4
4
4
4
4
4
3
4
2
4
3
3
3
4
3
Table 1. Distribution of the Respondents' According to Sex
Cumulative
Frequency Percent Valid Percent Percent
Valid Female 221 57.7 57.7 57.7
Male 162 42.3 42.3 100.0
Total 383 100.0 100.0

Table 2. Distribution of the Respondents' According to Civil Status

Cumulative
Frequency Percent Valid Percent Percent
Valid single 382 99.7 99.7 99.7
married 1 .3 .3 100.0
Total 383 100.0 100.0

Table 3. Distribution of the Respondents' According to Educational Attainment

Cumulative
Frequency Percent Valid Percent Percent
Valid High School Undergraduate 19 5.0 5.0 5.0
High School Graduate 104 27.2 27.2 32.1
Collge Undergraduate 232 60.6 60.6 92.7
College Graduate 22 5.7 5.7 98.4
Post Graduate 6 1.6 1.6 100.0
Total 383 100.0 100.0

Table 4. Distribution of the Respondents' According to Average Monthly Income

Cumulative
Frequency Percent Valid Percent Percent
Valid Less than Php. 3,000 303 79.1 79.1 79.1
Php. 3,001-5,000 22 5.7 5.7 84.9
Php. 5,001 - 10,000 32 8.4 8.4 93.2
More than 10,000.00 26 6.8 6.8 100.0
Total 383 100.0 100.0

Table 5. Distribution of the Respondents' According to Type of Social Media

Cumulative
Frequency Percent Valid Percent Percent
Valid Facebook 281 73.4 73.4 73.4
Instagram 14 3.7 3.7 77.0
Twitter 14 3.7 3.7 80.7
Tiktok 46 12.0 12.0 92.7
Youtube 28 7.3 7.3 100.0
Total 383 100.0 100.0
Table 1 shows the distribution of the respondents when grouped according
to sex. Results revealed that 42.30% who participated in the study were
female. On the other hand, there were 57.70% of male participated in the
study higher than female by 15.40%.

Table 2 shows the distribution of the respondents when grouped according

to civil status. Results revealed that 99.70 % of the respondents were
single and only 0.30% were reported married.

Table 3 shows the distribution of the respondents when grouped according to

educational attainment. Majority of the respondents were college undergraduate
with 60.60%. It is followed by repondents who were highschool graduate with
27.20%. Then those who graduated with college degree got 5.70%. On the other
hand, 5% of the respondents were high school undergraduate. Laslty, there were
only 1.6% of the respondents who got thier post graduate.

Table 4 shows the distribution of the respondents when grouped according to

average monthly income. It can be observed that majority of the repondents to
belonged to those who have average income of less than Php. 3,000 with 79.10%. It
was followed by those who have average monthly income of Php. 5,0001 - 10,000
with 8.40%. On the other hand, it can be seen that there were 6.80% of the
respondents with average monthly income of more than Php. 10,000. And, 5.70%
belonged to those participants with average monthly income of Php. 3,001 -
5,000.00

Table 5. shows the distribution of the respondents when grouped according

to type of social media used. Results showed that most of the respondents
are using facebook with 73.40%. It was followed by those who are using
tiktok with 12%. Next is those who are using youtube with 7.30%. Lastly,
both instagram users and twitter users obtained 3.7%.
Table 6. Buying Behavior in Term of Internet Marketing Evironment Sample Explanation
Item - Statement Weighted Verbal Interpretation Rank From the data reported in Table 6
Statement 1 3.42 Agree 6 4 " ranked first and got the highes
Staement 2 3.64 Strongly Agree 2 verbal interpretation of strongly ag
Statement 3 3.59 Strongly Agree 4 hand, the statemennt "insert stam
lowest weighted mean of 3.42 with
Staement 4 3.67 Strongly Agree 1
[insert support]. The data reveals
Staement 5 3.60 Strongly Agree 3 with verbal interpreation of strong
Statement 6 3.57 Strongly Agree 5
Composite Mean 3.58 Strongly Agree

Table 7. Buying Behavior in Term of Product Characteristics

Item - Statement Weighted Verbal Interpretation Rank
Statement 1 3.48 Agree 6
Staement 2 3.77 StronglyAgree 2.5
Statement 3 3.73 StronglyAgree 4
Staement 4 3.77 StronglyAgree 2.5
Staement 5 3.79 StronglyAgree 1
Statement 6 3.62 StronglyAgree 5
Composite Mean 3.69 StronglyAgree

Table 8. Buying Behavior in Terms of Promotional Offer

Item - Statement Weighted Verbal Interpretation Rank
Statement 1 3.55 Strongly Agree 2
Staement 2 3.61 Strongly Agree 1
Statement 3 3.53 Strongly Agree 3
Staement 4 3.52 Strongly Agree 4
Staement 5 3.35 Agree 6
Statement 6 3.49 Agree 5
Composite Mean 3.51 Strongly Agree

Table 9. Buying Behavior in Terms Familiarity and Confidence

Item - Statement Weighted Verbal Interpretation Rank
Statement 1 3.24 Agree 6
Staement 2 3.73 Strongly Agree 1
Statement 3 3.57 Strongly Agree 2
Staement 4 3.29 Agree 5
Staement 5 3.33 Agree 4
Statement 6 3.35 Agree 3
Composite Mean 3.42 Agree

Table 10. Social Media Marketing in Terms of Identity

Item - Statement Weighted Verbal Interpretation Rank
Statement 1 3.21 Agree 6
Staement 2 3.27 Agree 4
Statement 3 3.35 Agree 3
Staement 4 3.52 Strongly Agree 1
Staement 5 3.40 Agree 2
Statement 6 3.25 Agree 5
Composite Mean 3.33 Agree

Table 11. Social Media Marketing in Terms of Content

Item - Statement Weighted Verbal Interpretation Rank
Statement 1 3.35 Agree 3
Staement 2 3.38 Agree 2
Statement 3 3.28 Agree 6
Staement 4 3.29 Agree 4.5
Staement 5 3.29 Agree 4.5
Statement 6 3.58 Strongly Agree 1
Composite Mean 3.36 Agree

Table 11. Social Media Marketing in Terms of Visibilty

Item - Statement Weighted Verbal Interpretation Rank
Statement 1 3.11 Agree 5
Staement 2 3.61 Strongly Agree 1
Statement 3 2.97 Agree 6
Staement 4 3.33 Agree 2
Staement 5 3.13 Agree 4
Statement 6 3.22 Agree 3
Composite Mean 3.23 Agree

Table 12. Social Media Marketing in Terms of Interaction

Item - Statement Weighted Verbal Interpretation Rank
Statement 1 3.57 Stongly Agree 2
Staement 2 2.96 Agree 6
Statement 3 3.52 Stongly Agree 3
Staement 4 3.27 Agree 5
Staement 5 3.51 Stongly Agree 4
Statement 6 3.66 Stongly Agree 1
Composite Mean 3.42 Agree
Sample Explanation
From the data reported in Table 6, the statement "Insert statement
4 " ranked first and got the highest weighted mean of 3.3.67 with a
verbal interpretation of strongly agree. [insert support]. On the other
hand, the statemennt "insert stament 1" ranked last and got the
lowest weighted mean of 3.42 with verbal interpretation of agree.
[insert support]. The data reveals that its composite mean is 3.58
with verbal interpreation of strongly agree [insert general support]
Table 13. Analysis of Variation to test significant difference on the assessed Social Media Marketing in terms of Internet Marketing
Environment when grouped according to Profile
Sum of Mean
Profiles Squares
df
Square
F Sig. Decision
Between
13.497 1 13.497 2.253 .134
Groups
Sex Within Accept Ho
2282.221 381 5.990
Groups
Total 2295.718 382
Between
12.218 1 12.218 2.039 .154
Groups
Civil Status Within Accept Ho
2283.500 381 5.993
Groups
Total 2295.718 382
Between
55.940 4 13.985 2.360 .053
Groups
Educational Attainment Within Accept Ho
2239.778 378 5.925
Groups
Total 2295.718 382
Between
83.746 3 27.915 4.783 .003
Groups
Average Monthly Income Within Reject Ho
2211.972 379 5.836
Groups
Total 2295.718 382
Between
28.371 5 5.674 .943 .453
Groups
Type of Social Media Within Accept Ho
2267.347 377 6.014
Groups
Total 2295.718 382

Table 14. Analysis of Variation to test significant difference on the assessed Social Media Marketing in terms of Product
Characteristics when grouped according to Profile
Sum of Mean
Profiles Squares
df
Square
F Sig. Decision
Between
.041 1 .041 .012 .914
Groups
Sex Within Accept Ho
1335.870 381 3.506
Groups
Total 1335.911 382
Between
.718 1 .718 .205 .651
Groups
Civil Status Within Accept Ho
1335.194 381 3.504
Groups
Total 1335.911 382
Between
36.267 4 9.067 2.637 .034
Groups
Educational Attainment Within Reject Ho
1299.644 378 3.438
Groups
Total 1335.911 382
Between
7.203 3 2.401 .685 .562
Groups
Average Monthly Income Within Accept Ho
1328.708 379 3.506
Groups
 Average Monthly Income Accept Ho

Total 1335.911 382

Between
9.556 5 1.911 .543 .743
Groups
Type of Social Media Within Accept Ho
1326.355 377 3.518
Groups
Total 1335.911 382

Table 15. Analysis of Variation to test significant difference on the assessed Social Media Marketing in terms of Promotional Offe
when grouped according to Profile
Sum of Mean
Profiles Squares
df
Square
F Sig. Decision
Between
.035 1 .035 .004 .951
Groups
Sex Within Accept Ho
3472.210 381 9.113
Groups
Total 3472.245 382
Between
9.293 1 9.293 1.022 .313
Groups
Civil Status Within Accept Ho
3462.953 381 9.089
Groups
Total 3472.245 382
Between
257.396 4 64.349 7.566 .001
Groups
Educational Attainment Within Reject Ho
3214.849 378 8.505
Groups
Total 3472.245 382
Between
217.139 3 72.380 8.427 .001
Groups
Average Monthly Income Within Reject Ho
3255.106 379 8.589
Groups
Total 3472.245 382
Between
37.189 5 7.438 .816 .539
Groups
Type of Social Media Within Accept Ho
3435.056 377 9.112
Groups
Total 3472.245 382

Table 16. Analysis of Variation to test significant difference on the assessed Social Media Marketing in terms of Familiarity and
Confidence when grouped according to Profile
Sum of Mean
Profiles Squares
df
Square
F Sig. Decision
Between
.340 1 .340 .082 .775
Groups
Sex Within Accept Ho
1577.405 381 4.140
Groups
Total 1577.744 382
Between
2.268 1 2.268 .548 .459
Groups
Civil Status Within Accept Ho
1575.476 381 4.135
Groups
Total 1577.744 382
Between
16.807 4 4.202 1.018 .398
Groups
Educational Attainment Within Accept Ho
1560.937 378 4.129
Groups
Total 1577.744 382
 Between
35.578 3 11.859 2.915 .034
Groups
Average Monthly Income Within Reject Ho
1542.166 379 4.069
Groups
Total 1577.744 382
Between
5.751 5 1.150 .276 .926
Groups
Type of Social Media Within Accept Ho
1571.993 377 4.170
Groups
Total 1577.744 382

Table 17. Analysis of Variation to test significant difference on Buying Behavior in terms of Identity when grouped according to P

Sum of Mean
Profiles Squares
df
Square
F Sig. Decision
Between
.711 1 .711 .147 .702
Groups
Sex Within Accept Ho
1847.278 381 4.848
Groups
Total 1847.990 382
Between
4.031 1 4.031 .833 .362
Groups
Civil Status Within Accept Ho
1843.958 381 4.840
Groups
Total 1847.990 382
Between
50.089 4 12.522 2.633 .034
Groups
Educational Attainment Within Reject Ho
1797.900 378 4.756
Groups
Total 1847.990 382
Between
2.647 3 .882 .181 .909
Groups
Average Monthly Income Within Accept Ho
1845.343 379 4.869
Groups
Total 1847.990 382
Between
28.309 5 5.662 1.173 .322
Groups
Type of Social Media Within Accept Ho
1819.681 377 4.827
Groups
Total 1847.990 382

Table 18. Analysis of Variation to test significant difference on Buying Behavior in terms of Content when grouped according to
Profile
Sum of Mean
Profiles Squares
df
Square
F Sig. Decision
Between
5.543 1 5.543 1.082 .299
Groups
Sex Within Reject Ho
1952.384 381 5.124
Groups
Total 1957.927 382
Between
14.649 1 14.649 2.872 .091
Groups
Civil Status Reject Ho
 Civil Status Within Reject Ho
1943.277 381 5.100
Groups
Total 1957.927 382
Between
26.810 4 6.703 1.312 .265
Groups
Educational Attainment Within Reject Ho
1931.117 378 5.109
Groups
Total 1957.927 382
Between
16.360 3 5.453 1.065 .364
Groups
Average Monthly Income Within Reject Ho
1941.567 379 5.123
Groups
Total 1957.927 382
Between
10.870 5 2.174 .421 .834
Groups
Type of Social Media Within Reject Ho
1947.056 377 5.165
Groups
Total 1957.927 382

Table 19. Analysis of Variation to test significant difference on Buying Behavior in terms of Visibility when grouped according to
Profile
Sum of Mean
Profiles Squares
df
Square
F Sig. Decision
Between
.060 1 .060 .010 .922
Groups
Sex Within Accept Ho
2376.217 381 6.237
Groups
Total 2376.277 382
Between
13.282 1 13.282 2.142 .144
Groups
Civil Status Within Accept Ho
2362.995 381 6.202
Groups
Total 2376.277 382
Between
41.638 4 10.409 1.685 .153
Groups
Educational Attainment Within Accept Ho
2334.639 378 6.176
Groups
Total 2376.277 382
Between
19.807 3 6.602 1.062 .365
Groups
Average Monthly Income Within Accept Ho
2356.470 379 6.218
Groups
Total 2376.277 382
Between
72.679 5 14.536 2.379 .038
Groups
Type of Social Media Within Reject Ho
2303.598 377 6.110
Groups
Total 2376.277 382

Table 20. Analysis of Variation to test significant difference on Buying Behavior in terms of Interaction when grouped according t
Profile
Sum of Mean
Profiles Squares
df
Square
F Sig. Decision
 Between
.721 1 .721 .121 .728
Groups
Sex Within Accept Ho
2275.028 381 5.971
Groups
Total 2275.749 382
Between
6.273 1 6.273 1.053 .305
Groups
Civil Status Within Accept Ho
2269.476 381 5.957
Groups
Total 2275.749 382
Between
66.385 4 16.596 2.839 .024
Groups
Educational Attainment Within Reject Ho
2209.365 378 5.845
Groups
Total 2275.749 382
Between
27.118 3 9.039 1.524 .208
Groups
Average Monthly Income Within Accept Ho
2248.631 379 5.933
Groups
Total 2275.749 382
Between
26.562 5 5.312 .890 .487
Groups
Type of Social Media Within Accept Ho
2249.187 377 5.966
Groups
Total 2275.749 382
erms of Internet Marketing

Table 13 shows the Analysis of variance (ANOVA) to test the difference on the assessed Social M
Interpretation
Marketing when group according to profile. Results revealed that respondents' profile in terms of s
status, educational attainment and type of social media obtained a p - value of 0.134, 0.154, 0.053
0.453 respectively which is greater than 0.05 level of significance. Therefore, the null hypothesis is
accepted. Therefore, there is no significant difference between the asses social media marketing in
Not Significant
internet marketing environment when group according to sex, civil status, educational attainment a
of social media.

Not Significant On the other hand, average monthly income obtained a p - value of 0.003, which is less than 0.05
significance. Hence, the null hypothesis is rejected. This means that the is a significant difference b
the assessed social media marketing in terms of internet marketing environment when group acco
aberage monthly income. [INSERT SUPPORT]

Not Significant

Significant

Not Significant

erms of Product Table 14 shows the Analysis of variance (ANOVA) to test the differenbe on the assessed social me
marketing in terms of product characteristics when grouped according to profile. Results revealed t
respondents' profile in terms of sex, civil status,average monthly income and type of social media o
Interpretation
a p - value of 0.0.914, 0.651, 0.562 and 0.0.743 respectively which is greater than 0.05 level of sig
Therefore, the null hypothesis is accepted. Therefore, there is no significant difference between the
assessed social media marketing in terms of product characteristics when grouped according to se
Not Significant status, average monthly income and type of social media.

On the other hand, educational attainemnt obtained a p - value of 0.034, which is less than 0.05 le
significance. Hence, the null hypothesis is rejected. This means that the is a significant difference b
Not Significant the assessed social media marketing in terms of product characteristics when grouped according t
educational attainemnt. [INSERT SUPPORT]

Significant

Not Significant
 Not Significant

Not Significant

erms of Promotional Offer

Table 15 shows the Analysis of variance (ANOVA) to test the differenbe on the assessed social
Interpretation
media marketing in terms of promotional offers when grouped according to profile.. Based on the
result, educational attainement obtained a p- value of 0.001, which is less than the level of
significance of 0.05, therefore null hypothesis is rejected. Hence, there is a significant difference
Not Significant on the assessed social media marketing in terms of promotiona offer when grouped according to
educational attainemnt. [INSERT SUPPORT] Similary, average monthly income is also found
significant, since the obtained p - value is 0.001, which is less than 0.05 level of significance.
[INSERT SUPPORT]. On the other hand, demographic variables like sex, civil status, and type of
of social media obtained a p - value greather than the level of significance of 0.05, therefore, the
null hypothesis is accepted. Hence, thre is no significant difference on the assessed social media
Not Significant marketing in terms of promotional offer when grooped according to sex, civil status and type of
social media.

Significant

Significant

Not Significant

erms of Familiarity and

Interpretation
Table 16 shows the Analysis of variance (ANOVA) to test the differenbe on the assessed social me
marketing in terms of familliarity and confidence when grouped according to profile. Results reveal
respondents' profile in terms of sex, civil status,educational attainemnt and type of social media ob
p - value of 0.775, 0.651, 0.398 and 0.926 respectively which is greater than 0.05 level of significan
Therefore, the null hypothesis is accepted. Therefore, there is no significant difference between the
Not Significant
assessed social media marketing in terms of familiarity and confidence when grouped according to
status, average monthly income and type of social media.

Not Significant On the other hand, averaged monthly incomet obtained a p - value of 0.034, which is less than 0.0
significance. Hence, the null hypothesis is rejected. This means that the is a significant difference b
the assessed social media marketing in terms of familiarity and confidence when grouped accordin
average monthly income. [INSERT SUPPORT]

Not Significant
 Significant

Not Significant

n grouped according to Profile

Interpretation
Table 17 shows the Analysis of variance (ANOVA) to test the difference on buying behavior in term
identity when grouped according to profile. Results revealed that respondents' profile in terms of se
status,average monthly income and type of social media obtained a p - value of 0.702, 0.362, 0.90
0.322 respectively which is greater than 0.05 level of significance. Therefore, the null hypothesis is
Not Significant accepted. Therefore, there is no significant difference on buying behavior in terms of identity when
according to sex, civil status, average monthly income and type of social media.

Not Significant On the other hand, educational attainment obtained a p - value of 0.034, which is less than 0.05 le
significance. Hence, the null hypothesis is rejected. This means that the is a significant difference
buying behavior in terms of identity when grouped according to educational attainment. [INSERT
SUPPORT]

Significant

Not Significant

Not Significant

n grouped according to
Interpretation
Table 18 shows the analysis of variance (ANOVA) to test the signifficant difference on buying beha
terms of content when grouped according to profile. Based on the result, each variable obtained a
greater than the level of significance of 0.05, therefore null hypothesis is accepted. Hence, there is
significant difference on buying behavior in terms of content when grouped according to profile. wh
grouped according to respondents' profile.

Not Significant

Not Significant
 Not Significant

Not Significant

Not Significant

Not Significant

en grouped according to

Interpretation
Table 19 shows the Analysis of variance (ANOVA) to test the difference on buying behavior in term
visibility when grouped according to profile. Results revealed that respondents' profile in terms of s
status,educational attainment and average monthly income obtained a p - value of 0.922 0.144, 0.
0.365 respectively which is greater than 0.05 level of significance. Therefore, the null hypothesis is
Not Significant accepted. Therefore, there is no significant difference on buying behavior in terms of visibility whe
grouped according to sex, civil status, educational attainment and average monthly income.

Not Significant On the other hand, type of social media obtained a p - value of 0.038, which is less than 0.05 level
significance. Hence, the null hypothesis is rejected. This means that the is a significant difference
buying behavior in terms of visibility when grouped according to type of social media. [INSERT SU

Not Significant

Not Significant

Significant

hen grouped according to

Interpretation
Table 20 shows the Analysis of variance (ANOVA) to test the difference on buying behavior in term
interaction when grouped according to profile. Results revealed that respondents' profile in terms o
civil status,average monthly income and type of social media obtained a p - value of 0.728, 0.305,
and 0.487 respectively which is greater than 0.05 level of significance. Therefore, the null hypothes
accepted. Therefore, there is no significant difference on buying behavior in terms of identity when
according to sex, civil status, average monthly income and type of social media.
 Table 20 shows the Analysis of variance (ANOVA) to test the difference on buying behavior in term
interaction when grouped according to profile. Results revealed that respondents' profile in terms o
civil status,average monthly income and type of social media obtained a p - value of 0.728, 0.305,
and 0.487 respectively which is greater than 0.05 level of significance. Therefore, the null hypothes
Not Significant accepted. Therefore, there is no significant difference on buying behavior in terms of identity when
according to sex, civil status, average monthly income and type of social media.

Not Significant On the other hand, educational attainment obtained a p - value of 0.024, which is less than 0.05 le
significance. Hence, the null hypothesis is rejected. This means that the is a significant difference
buying behavior in terms of interaction when grouped according to educational attainment. [INSER
SUPPORT]

Significant

Not Significant

Not Significant
ference on the assessed Social Media
t respondents' profile in terms of sex, civil
a p - value of 0.134, 0.154, 0.053 and
e. Therefore, the null hypothesis is
he asses social media marketing in terms of
vil status, educational attainment and type

e of 0.003, which is less than 0.05 level of

that the is a significant difference between
ng environment when group according to

ferenbe on the assessed social media

ording to profile. Results revealed that
income and type of social media obtained
ch is greater than 0.05 level of significance.
o significant difference between the
tics when grouped according to sex, civil

of 0.034, which is less than 0.05 level of

that the is a significant difference between
eristics when grouped according to
fferenbe on the assessed social
ccording to profile.. Based on the
ch is less than the level of
, there is a significant difference
offer when grouped according to
monthly income is also found
an 0.05 level of significance.
s like sex, civil status, and type of
gnificance of 0.05, therefore, the
ce on the assessed social media
to sex, civil status and type of

ferenbe on the assessed social media

according to profile. Results revealed that
nemnt and type of social media obtained a
greater than 0.05 level of significance.
o significant difference between the
dence when grouped according to sex, civil

ue of 0.034, which is less than 0.05 level of

that the is a significant difference between
confidence when grouped according to
ference on buying behavior in terms of
respondents' profile in terms of sex, civil
d a p - value of 0.702, 0.362, 0.909 and
e. Therefore, the null hypothesis is
behavior in terms of identity when grouped
of social media.

of 0.034, which is less than 0.05 level of

that the is a significant difference on
educational attainment. [INSERT

nifficant difference on buying behavior in

e result, each variable obtained a p- value
hesis is accepted. Hence, there is no
n grouped according to profile. when
ference on buying behavior in terms of
t respondents' profile in terms of sex, civil
ined a p - value of 0.922 0.144, 0.153 and
e. Therefore, the null hypothesis is
behavior in terms of visibility when
d average monthly income.

.038, which is less than 0.05 level of

that the is a significant difference on
type of social media. [INSERT SUPPORT]

ference on buying behavior in terms of

that respondents' profile in terms of sex,
tained a p - value of 0.728, 0.305, 0.208
cance. Therefore, the null hypothesis is
behavior in terms of identity when grouped
of social media.
of 0.024, which is less than 0.05 level of
that the is a significant difference on
to educational attainment. [INSERT
Table 21. Analysis on the Relationship between Social Media Marketing and Buying
Behavior
Buying_Behavior Social_Media_Marketing
Buying_Behavior Pearson
Correlation 1 .701**

Sig. (2-tailed) .001

N 383 383
Social_Media_Mar Pearson
keting Correlation .701** 1
Sig. (2-tailed) .000
N 383 383

Table 21 show the bivariate analysis between social media marketing and
buying behavior. Based on the result, pearson correlation (r) is equal to
0.701. This means that there is a moderate positive relationship between
social media marketing and buying behavior. Furthermore, it can be seen
that the p - value is 0.001 is the less than 0.05 lvel of significance. Therefore,
the null hypotheis is rejected. Hence, there is a significant realationship
between social medial marketing and buying behavior. [PROVIDE
SUPPORT]