Transforming

customer
experience through
technology

DIGITAL REPORT 2021

IN ASSOCIATION WITH:
TRANSFORMING
CUSTOMER
EXPERIENCE
THROUGH
TECHNOLOGY

2 mola.tv
MOLA

mola.tv 3
 MOLA

4 mola.tv
 MOLA

Mola attributes its success in Indonesia to

putting the customer first. We look at how
they work with technology partners to
drive progress

M
ola achieved a breakthrough in
Indonesia in June of this year, as it
became the first broadcaster to
provide 4K matches during its live streaming
of the European Championships.
A football-mad part of the world,
Indonesia has proven an ideal place to
provide over-the-top (OTT) services. With
speed and quality frequently an issue for
football lovers across the country, in a land
frequently whose infrastructure is regularly
impacted by natural disasters, it isn’t the
easiest environment for a broadcaster.
Despite this, Mola is the fastest growing
entertainment network in Indonesia.
CP Lee, Chief Technology Officer for Mola,
discussed how the Jakarta-based video
on-demand and over-the-top streaming
service saw an opportunity: “The OTT market
is a very, very competitive environment
right now, with all the big studios providing
their own direct to consumers platform. It
presents an opportunity for Mola, so we can
compliment areas the studios are unable to.”

mola.tv 5
 MOLA
Transforming customer experience
through technology
Raising the bar through technology
As Chief Technology Officer, Lee was given
the significant task of rebuilding Mola’s
technologies gradually from the ground
up over the last 6 months.
“In terms of quality, especially from
the OTT platform, it is multifaceted.
Right from the incoming source, to the
encoding process, as well as distribution.
This three part process has to be looked
not just as separate parts, but also as one
interconnected pipeline.”
Lee states that three components are
necessary for in this pipeline:
• Incoming source
• Encoding process
• Quality distribution to end user
He adds: “So what Mola is trying to do is
to look into all these three angles, to make
sure that we have the best technology in
place for it”.
6 mola.tv
“The ecosystem is three
tier. The provider, the
technology partners
and the end users.
It’s a feedback loop”
CP LEE
CTO,
MOLA
The drive to raise standards in Indonesia
is a collective effort, as Lee explains: “The
ecosystem is always three tier. From
a provider, the technology partners, as
well as the end users, all comes back as
a feedback loop. The more that we can
actually work with all our partnerships,
together with supporting the end users, will
then make the platform stronger and they
can stay with us consistently.”
 MOLA

The English Premier League (EPL) has been

a cornerstone of Mola’s success, right from
the start: “Historically, Mola has provided EPL
matches not only directly, but also through
our partners as well.
We want to serve what we call the
‘football friends’ community in Indonesia,
so we introduced the 4K EPL matches on
a weekly basis. This comes back to the CP LEE
story of us really wanting to provide the TITLE: CHIEF TECHNOLOGY OFFICER
best experience for our users and our LOCATION: SINGAPORE
subscribers.” said Lee.
The expansion into 4K has involved tight CP Lee joins Mola as its
collaborations with the television platforms. CTO in 2021, spearheading
Lee continued: “Samsung Tizen, upcoming the Technological Division to
Apple TVs, LG, webOS, and Android TVs.
EXECUTIVE BIO
drive innovative technological
These are all part and parcel of the plan to advancement into its video platform,
engage our end users, as wide as possible.” as it bid for success in the competitive
landscape. Coming from a series of
Tackling latency through key partners dynamic multi-faucet roles in various
As Mola operates many of its services live, Multi-National Corporations, including
this brings added expectation of high quality Apple and the media house HBO, Lee
and increases the chances of things going is our perfect candidate to drive this
wrong. As a big football fan himself, ambition forward.
Lee explains that these reasons, such as

mola.tv 7
 MOLA

ADVERT PAGE
GOLD
Connecting the
Digital World
Our SwiftFederation enables network service
providers to combine their existing service offering
with our proprietary cloud-based services to enrich
the user experience of its customers.

Leveraging on our federated platform brings the

benefits of having both a private network and
being part of a deep global distribution network,
extending coverage and at the same time ensuring
performance
 MOLA

a delay to the stream that may cause

a key moment in a match to be missed,
has led Mola to prioritise speed: “latencies
are critical in terms of the video feed
reaching the end users. Speed is critical in
today's market. On the OTT side, it’s about
getting the content up to the users as fast
as we can.”
A key partner for Mola in this regard has
been French-based software company
Broadpeak. Lee continued: “We started
working with Broadpeak so we can bring
the best quality, the fastest, as well as the
lowest latency stream to the end user in
Indonesia. This is a very tight integration Broadpeak
partner between Mola and Broadpeak.”
The comprehensive Content Delivery Headquartered in Cesson
Network (CDN) solution from Broadpeak Sevigne, France, Broadpeak
optimises the delivery of ABR live sports designs and manufactures video
streaming content (including English delivery components for Content
Premier League football matches). With Providers and Network Service
the CDN, BkM100 video delivery manager Providers deploying IPTV, Cable,
and BkS400 HTTP video cache servers, Satellite, OTT and mobile services,
Mola can provide a superior quality of helping operators increase market
experience (QoE) for fans while reducing share and improve subscriber loyalty
the video streaming costs. through quality of experience.

mola.tv 9
 MOLA

10 mola.tv
 MOLA

“Mola has become a hub for EPL matches

and other live sports streaming content,
and as our video streaming service grows,
we need a scalable video delivery network
solution for all screens,” said Lee.
“Broadpeak provides us with a scalable,
flexible CDN solution that sets a path for
seamless OTT growth in the future. With
Broadpeak’s CDN, we achieve low latency
and reduced buffering, which is critical for
live sports,” he added.
The 4K delivery is based on ATEME
technology, a leader in video delivery
solutions, due to its high quality and low
latency from source, as well as playout
partner Harmonic, which powers the
encoding and the vault too. Harmonic's

“BroadPeak’s hybrid private

CDN solution brings a high
quality, faster and lower latency
stream for the end user”
CP LEE
CTO,
MOLA

VOS®360 cloud streaming SaaS introduced

live UHD HDR streaming, ensuring the
highest level of service reliability and real-
time scaling for Mola’s streaming service,
simplifying the live streaming workflow
from source to screen.
Another hidden secret behind Mola’s
success is how it’s content works with Tizen,
behind the multifaceted offering of the
Samsung Smart TV from Samsung Electronics.
Tizen is a Linux-based, open-source web
operating system (OS) that supports a range
of devices including TVs, mobile devices,
home appliances and even signage.

mola.tv 11
MOLA

WE MAKE LIVE VIDEO

STREAMING SIMPLE

THE WORLD’S MOST ADVANCED

LIVE STREAMING PLATFORM
Deliver live sports with exceptional quality and services that will keep your viewers coming
back for more!
Discover why thousands of channels use Harmonic’s VOS®360 Live Streaming Platform.

Visit www.harmonicinc.com

© 2021 Harmonic Inc. All rights reserved worldwide.


These technologies, Lee explained, have
been vital for Mola to introduce 4K to its EPL
rights: “We are looking at 4K source so that
we can get that high quality bitrate, HDR
at the colour contrast to the end users,
beyond what they are used to from the
HD environment.”
Prioritising the customer experience
As is typical in the world of subscription-
based on-demand services, content
recommendation plays a significant role in
the viewer’s experience. As Lee describes:
“Data is important from a platform
perspective. We are trying to understand
what the user wants, so we provide
a superior offering through better content
recommendations. And this is not just
about content recommendation, it's
about acquiring new content.”
MOLA
He continues: “Data has always been
an important part in any organisation. Not
just today, but in the past as well. But with
the advancement of technologies, data
is much easier to collect and faster to
analyse. We want to understand our users
better. The more we understand what our
users love, the better we can give them
what they really want.”
In addition to the live rights, Mola
creates original content – which it labels
intoxicatedly as ‘Home Brew’ content –
around football, up-and-coming
musicians, and even live music shows,
providing spots on the platform to
showcase new talents.
“Another direction for the company
going forward is to embrace content
creation, to increase our offering from
a general entertainment perspective.”
mola.tv 13
 MOLA

Protecting rights holders and

thinking long term
Given the importance of rights to
broadcasters like Mola – as proven with
Euro 2022 and the EPL – there is an added
responsibility to protect the principle rights
holder too.
The importance of cyber security cannot
be overlooked, according to Lee: “We treat
security very seriously. One of the partners
that we are working with is Verimatrix, who
allow us to protect all our live streams, as
well as our video on-demand assets. So that
the content that we acquire is adequately
protected. This gives assurance to our end
users, as well as our providers, that we are
in this game in the long run. To me, this is an
important message to the potential broadcast
rights holders we want to work with.

We Deliver the Future

of Television
We empower video service
providers so that they can stream
the content people love with
a compelling experience

GET IN TOUCH !
Twitter Linkedin

14 mola.tv

We don’t just come in, deliver and disappear.
We’re building long lasting relationships
with everyone.”
Describing the partner ecosystem, Lee
says: “We are not a single cell. We work with all
partners in one body. These partnerships drive
Mola forward. With their technology roadmap,
we'll be able to deliver more. It allows us to
increase accessibility to more people in our
key domestic market of Indonesia and to
expand at speed into new markets – it’s an
exciting time for the company.”
Despite the recent success with 4K, its
improved artificial intelligence (AI) platform
and the ever-expanding rights deals, Lee is not
resting on his laurels when it comes to new
frontiers and technology partners: “I think one
of the key messages for Mola moving forward
is providing a better quality experience,
through technology, to enhance overall usage
on the platform. That is what we are targeting,
to serve our customers, the end users, better
and faster.”
MOLA
“We can compliment areas the
big studios are unable to”
CP LEE
CTO,
MOLA
As Mola continues to raise the bar in it’s
own backyard, Lee has big ambitions for
the future. Named after a gigantic sunfish
commonly found in temperate, tropical oceans
around the world, Lee says the company’s
vision is to boldly travel into new, more
unfamiliar waters: “First and foremost, we must
deliver a better experience to our end users
and to our subscribers. But secondary is to
look at the expansion plan. We must make sure
that we are able to bring the platform beyond
the shores of Indonesia, into the neighbouring
countries as well as the rest of the world.”
mola.tv 15
 PT Global Media Visual
Prince Center Building, lantai 1
Jl. Jend Sudirman Kav 3-4
Karet Tengsin Tanah Abang
Jakarta Pusat, DKI Jakarta 10250

mola.tv.com

POWERED BY: